CHAPTER 1
The Social Media Security Process

Social media security starts with understanding your environment and the global scope of the challenges every company faces as a result of this new communications medium. The use of social media has exposed companies to a new category of challenges. Information technology (IT) departments are required to evolve to work more closely with Marketing, Human Resources, Legal, Finance, and Operations to implement tactics to reduce social media risks.

This chapter sets the stage for taking that first step in assessing the risks inherent in using social media across your organization, by your customers, and by your competitors. You will learn how to

Determine how you analyze your industry for good and bad practices.

Assess your existing social media security processes and determine your current gaps in how you utilize different tools, websites, and business processes.

Measure the impact of social media on your organization from employee usage, customer interaction, and competitive landscape and industry practices in an effort to reduce overall risk posed to the organization.