Wrap Up

The Community Manager and the Human Resources department have to be the leaders in disseminating the company’s social media policy. IT Security cannot enforce restrictions that have not been clearly defined by the community management team, Human Resources, Legal, and Marketing. IT’s job is to implement the tools and techniques to make sure that employees follow the organization’s requirements.

Improvement Checklist

Have you mapped business processes to social media usage?

Have you defined the Community Manager’s or Marketing’s responsibilities for managing social media and have you determined who manages what?

Have you identified the tactics and procedures necessary based on how the company uses social media applications and websites?

Are you providing social media training for employees?