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by Tomer Sharon
It's Our Research
Title page
Table of Contents
Copyright
Dedication
Foreword
Acknowledgments
About the Author
List of Figures and Tables
Case Studies
Videos
Prologue
Introduction
Chapter 2. Mmm … Interesting; so what exactly is it that you want to learn?
Introduction
Initiation of a study
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Become the voice of reason
Listening and sowing seeds
Takeaways
Chapter 3. If you pick a methodology first, something must be wrong
Introduction
Research plans
Study goals
Research questions
The questions stakeholders ask and the ones they do not
How many questions?
Prioritizing questions
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
References
Takeaways
Chapter 4. What’s gonna work? Teamwork!
Introduction
Why collaborate?
Plan together
Recruit participants together
Interact with users together
Analyze together
Color the experience
Report results together
References
Takeaways
Chapter 5. The single biggest problem in communication is the illusion that it has taken place
Introduction
Reports
Presentations
Other communication tools and techniques
Soft communication skills
References
Takeaways
Chapter 6. You can’t manage what you don’t measure
Introduction
Signs that research is being used well
How to track the impact of research
References
Takeaways
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Copyright
It’s Our Research
Getting Stakeholder Buy-in for User Experience Research Projects
Tomer Sharon
Foreword by Rolf Molich
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