Praise for It’s Our Research

“There is probably no question that I am asked more often than “How can I have more influence?” User research that isn’t able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a ‘must read’ for researchers and their managers.”—Arnie Lund, Microsoft; Author, User Experience Management

“Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder.”—Gerard Torenvliet, Senior Human Factors Scientist, Medtronic

“It’s Our Research should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research.”—William Albert, Bentley University; Author, Measuring the User Experienceand Beyond the Usability Lab

“As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter.”—Stan Caplan, President, Usability Associates, LLC

“If no one reads your report or implements your recommendations does it really matter how statistically valid your findings were? Do yourself and your users a favor … read Tomer’s Book.”—Jeff Sauro, Principal Measuring Usability LLC; Author, Quantifying the User Experience