Table of Contents
Chapter 1. If life gives you limes, make mojitos!
The perspectives of UX research stakeholders
Difficult people, teams, and organizations: Fight or flight?
Accept the fact that it might not work and that it’s okay
Chapter 2. Mmm … Interesting; so what exactly is it that you want to learn?
The most important questions to ask your stakeholders
Delay any discussion about methodologies
Chapter 3. If you pick a methodology first, something must be wrong
The questions stakeholders ask and the ones they do not
Selecting a methodology and describing it
The magic of injecting quantitative data into qualitative findings
Chapter 4. What’s gonna work? Teamwork!
Chapter 5. The single biggest problem in communication is the illusion that it has taken place
Other communication tools and techniques
Chapter 6. You can’t manage what you don’t measure
Signs that research is being used well
How to track the impact of research