Acknowledgments

Authoring a book is an amazing experience. It would not have been possible without many good people who lent a hand. Their names belong on the cover as much as mine.

It all started in downtown Portland, Oregon, thanks to Daniel Szuc and Josephine Wong. I joined you for lunch – and see what happened. Dan, our conversations helped me overcome many blocks. Thank you.

It continued with the persistence of Morgan Kaufmann’s acquisition editor, Mary James, who showed me the way.

My reviewers were amazing. They gave me confidence and excellent advice and spanked my behind when I needed it. Thank you to Gerard Torenvliet, Bill Albert, Jeff Sauro, and Stan Caplan. This book is excellent because of you and bad because of me.

Morgan Kaufmann’s Rachel Roumeliotis, Steve Elliot, and especially Dave Bevans are the professionals that make things happen. I highly appreciate what you do and thank you for it.

Thank you to Gary Bunker for allowing me to include The Usable Planet in the book.

I wanted this book to mix the knowledge and experience of many people. I thank all those who took the time to write a case study. The experience you share is invaluable: Scott Smith, Gerry Gaffney, Moshe Ingel, Eva Kaniasty, Hiroshi Ushioda, Susumu Kuriyama, Reva Hamon, Gregg Almquist, Michael Summers, Richard Buttiglieri, Lior Yair, Vitaly Mijiritsky, Bill Albert, Silvia Zimmermann, Carol Smith, Kris Engdahl, Jen McGinn, Jakob Biesterfeldt, Meena Kothandaraman, Jeff Sauro, Shmuel Bollen, Yoram Pomer, Steve Portigal, Julie Norvaisas, Kirsten Robinson, Sauli Laitinen, Amir Dotan, Stephen Denning, Takashi Sasaki, Beverly Freeman, Chris Hass, Filip Healy, Roland Stahel, Bob Thomas, Michael Hawley, Michele Visciola, Aga Bojko, and Rolf Molich.

Thank you to Gustavo Moura, Manu Cornet, and Nate Bolt for allowing me to use your pictures and comics and to Josephine Wong, Joseph Marburger, Joshua Ledwell, Tawheed Kader, Livia Labate, Arnie Lund, and Scott Berkun for your tweets.

The most exciting part of authoring this book was the video interviews and contributions. I learned so much from all of you and know that now anyone can enjoy your wisdom. Thank you to Jay Trimble, Paul Adams, Aza Raskin, Donna Tedesco, Jeff Sauro, Jared Spool, Leah Buley, Cennydd Bowles, Dana Chisnell, Donna Spencer, Takashi Sasaki, Caroline Jarrett, Ido Mor, Kim Goodwin, Rolf Molich, Giles Colborne, Meena Kothandaraman, Whitney Hess, Eric Ries, Janice Fraser, Johanna Kollmann, William Gribbons, Ben Shneiderman, Chris St. Hilaire, Gerry McGovern, Bertice Berry, Filip Healy, Felipe Caro, Ruben van Loosbroek, Maartje van Hardeveld, and Guy Winch.

Many people at Google deserve my acknowledgement. I especially thank my reviewers, Dan Russel, Noam Wolf, and John Boyd, who worked hard on top of having a life.

A special thanks to Kristen Davis who designed a beautiful book and to Aviel Lazar for the QR codes idea.

Last, Iris. You are the love of my life. This book would have remained a dream without your support. For that I thank you from the bottom of my heart. I look forward to many more years of making our dreams a reality. I hope not too many of them involve alarm clocks going off at 4:00 a.m.

#humbled