About the Author

Tomer is a user experience researcher, speaker, writer, and leader. He is working at Google in New York, supporting Google Search with UX research. Previously, he led the user experience research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to Google, he worked as a user researcher at Check Point Software Technologies in Israel. As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products and growing and nurturing a professional community of 1,000 practitioners.

Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine.

His taste in music includes Coldplay, Green Day, the Fray, the Killers, the Postal Service, Snow Patrol, and U2. He is a Boston Red Sox and Hapoel Tel Aviv fan, and an ex-paraglider.

Tomer holds a BA in Social Sciences from the Open University and a master’s degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.