List of Figures and Tables
Figures
| Number | Figure | Page |
| 0.1 | The biggest challenges for UX people. | xlix |
| 0.2 | As seen by. | l |
| 1.1 | Stakeholder circles. | 6 |
| 1.2 | UX research maturity model. | 25 |
| 1.3 | Organizational charts: how does UX research fit into these cultures? | 26 |
| 4.1 | When is the best time to collaborate? | 103 |
| 4.2 | Quarterly UX research planning artifact. | 107 |
| 4.3 | Stakeholders observe a remote usability test by Bolt | Peters. | 121 |
| 4.4 | UX practitioners and their stakeholders during a workshop held at a Google office in Brazil. | 140 |
| 5.1 | Sample report sections. | 158 |
| 5.2 | Suggested page count for short and long reports. | 162 |
| 5.3 | Books prepared by Infield Design, Japan. | 169 |
| 5.4 | Slides from the Quest for Ice Cream presentation. | 172 |
| 5.5 | Visual stimulus. | 181 |
| 5.6 | Visual meeting minutes. | 181 |
| 5.7 | Visual concept. | 181 |
| 5.8 | Visual stimulus. | 182 |
| 5.9 | Visualizer. | 182 |
| 5.10 | User journey. | 182 |
| 5.11 | A UX map by Amberlight Partners. | 183 |
| 5.12 | Survey results for design A (home page 1). | 185 |
| 5.13 | Survey results for design B (home page 2). | 186 |
| 5.14 | Survey results for design C (home page 3). | 186 |
| 5.15 | A sample page from a product concept brochure project. | 188 |
| 5.16 | Labeled polar display. | 189 |
| 5.17 | Polar displays of personas. | 189 |
| 5.18 | Top ten field study themes poster. | 190 |
| 5.19 | The expo room. Projected presentation, posters, video stations (laptops), and artifacts (arranged on table). | 193 |
| 5.20 | Stakeholders interact with expo materials. | 194 |
| 5.21 | The lostness formula (Tullis & Albert 2008). | 196 |
| 5.22 | Data to support qualitative findings. | 197 |
| 5.23 | Walk the walk. | 200 |
| 6.1 | Usabilitynet.org: a “before” screenshot. | 218 |
| 6.2 | Usabilitynet.org: an “after” screenshot. | 218 |
| 6.3 | Usabilitybok.org: a possible “after” screenshot. | 219 |
| 6.4 | Using callouts with a picture of a physical product. | 220 |
| 6.5 | Using callouts with a digital product. | 221 |
Tables
| Number | Table | Page |
| 2.1 | Documenting stakeholder knowledge in a table prior to a research project. | 56 |
| 3.1 | A sample one-page research plan. | 77 |
| 3.2 | The main differences between goals and research questions. | 79 |
| 4.1 | A rainbow of issues with captcha (a challenge-response test used to ensure that a response is generated by a human rather than a computer). | 122 |
| 6.1 | Sample research follow-up spreadsheet. | 225 |
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