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Part IV Exploring Messages and Media During Extreme Events
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Part IV Exploring Messages and Media During Extreme Events
by H O'Hair
Risk and Health Communication in an Evolving Media Environment
Cover Page
Risk and Health Communication in an Evolving Media Environment
Electronic Media Research Series
Title
Copyright
Contents
Acknowledgments
Contributors
Part I Advances in Health Communication Research
1 Prelude: Advancing Media Research in Risk and Health Communication Contexts
How the Book Evolved
Introduction to the Chapters
References
2 Media Literacy and Parent–Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use
Introduction
Media Literacy and Substance Use
Parent-Adolescent Communication about Media Portrayals of Substance Use
Methods
Results
Discussion
Note
References
3 College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects
Marijuana Legalization in Washington State
Literature Review
Hypotheses
Methods
Results
Summary and Conclusions
References
4 Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication
Method
Findings
Discussion
Implications
Limitations and Future Research
References
5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward
Introduction: The Coming of Risk Society in China
Public Health Issues and Medical Risks
Public Understanding of Science and Environmental Risks
Moving the Field Forward in China: Bring Communication In
Concluding Remarks
References
Part II Communicating and Educating the Public and Media About Risk and Science
6 Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment
Introduction
Background
National Institute for Occupational Safety and Health
Communicating Risk
Communicating OSH Information in the Evolving Digital Media Environment
Opportunities and Challenges of New Media Channels
Recommendations for the Future in New Media and OSH Risk Communication
Conclusion
References
7 Best Practices of “Innovator” TV Meteorologists Who Act as Climate Change Educators
Introduction
TV Meteorologists as Informal Climate Change Educators
Best Practices for Informal Science Education
Method
Results and Discussion
Summary: What Did We Learn From Innovator TV Meteorologists?
Linking This Study of the Innovators With Current Findings
Conclusion
References
8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility?
Capturing Perceptions of Credibility
Uncertainty and Credibility
Method
Results
Discussion
References
9 Evaluating Online Health Information Systems
Introduction
Formative Research
Process Evaluation Research
Summative Evaluation Research
Conclusion and Future Directions
References
Part III Situating Theory in Risk and Health Communication Contexts
10 Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework
Using the Social Amplification of Risk Framework
Literature Review
Method
Results
Discussion
Conclusion
Note
References
11 Terrorism, Risk Communication, and Pluralistic Inquiry
Communicating the Risk of Terrorism
Interdisciplinary Theoretical and Methodological Pluralism
Terrorism, Risk, and the Limits of Parochial Inquiry
(Un)critical Terrorism Studies
Conclusion
References
12 Communication Ethics for Risk, Crises, and Public Health Contexts
The Intersection of Ethical Communication, Risk, Crises, and Public Health
The State of Risk, Crisis, and Emergency Communication Research Related to Ethics
The Role of a Rapidly Evolving Media in Risk, Crises, and Emergencies
Demands for Ethical Accountability
Utilitarian Ethics
Deontological Ethics
Virtue Ethics
An Integrated Approach to Ethics
Implications
Conclusions
References
13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment
Introduction
Origins and Mechanisms of Inoculation Theory
Theoretical Boundaries
Application of Inoculation in Risk and Health Communication Settings
Application of Inoculation Using Different Modalities
Inoculation Modality and Post-Inoculation Talk (PIT)
The Future of Inoculation as a Risk and Health Communication Strategy in an Evolving Media Context
Conclusion
References
Part IV Exploring Messages and Media During Extreme Events
14 First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies
Introduction
Rationale
Literature Review
Method Collection
Analysis
Findings
Precrisis
Initial Event
Maintenance
Resolution
Evaluation
Discussion
Conclusion
References
15 It’s Not Preventable, Yet You Are Responsible: Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak
Literature Review
News Media’s Risk Assessment
Preventability of the West Nile Pandemic
Ascribing Responsibility of the West Nile Prevention
Method
Results
Discussion
References
16 Competing and Complementary Narratives in the Ebola Crisis
The Natural Cycle of Crisis Narratives
The West Africa Ebola Narrative
Mapping the Ebola Narrative
The 2014 Ebola Narrative
The Ebola Narratives
The Divergent Narratives
Discussion
References
Index
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13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment
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14 First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies
p.279
Part IV
EXPLORING MESSAGES AND MEDIA DURING EXTREME EVENTS
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