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CONTENTS

Acknowledgments

Contributors

PART I
Advances in Health Communication Research

  1    Prelude: Advancing Media Research in Risk and Health Communication Contexts

H. DAN O’HAIR

  2    Media Literacy and Parent–Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use

YOUNGJU SHIN, MICHELLE MILLER-DAY, AND MICHAEL HECHT

  3    College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects

DOUGLAS BLANKS HINDMAN

  4    Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication

LAURA CROSSWELL, LANCE PORTER, AND MEGHAN SANDERS

  5    Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward

ZIXUE TAI, ZHIAN ZHANG, AND LIFENG DENG

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PART II
Communicating and Educating the Public and Media About Risk and Science

  6    Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment

JULIANN C. SCHOLL, DONNA M. VAN BOGAERT, CHRISTY L. FORRESTER, AND THOMAS R. CUNNINGHAM

  7    Best Practices of “Innovator” TV Meteorologists Who Act as Climate Change Educators

KATHERINE E. ROWAN, JOHN KOTCHER, JENELL WALSH-THOMAS, PAULA K. BALDWIN, JANEY TROWBRIDGE, JAGADISH T. THAKER, H. JOE WITTE, BARRY A. KLINGER, LIGIA COHEN, CANDICE TRESCH, AND EDWARD W. MAIBACH

  8    News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility?

CHELSEA L. RATCLIFF, JAKOB D. JENSEN, KATHERYN CHRISTY, KAYLEE CROSSLEY, AND MELINDA KRAKOW

  9    Evaluating Online Health Information Systems

GARY L. KREPS AND JORDAN ALPERT

PART III
Situating Theory in Risk and Health Communication Contexts

10    Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework

MICHEL M. HAIGH

11    Terrorism, Risk Communication, and Pluralistic Inquiry

KEVIN J. MACY-AYOTTE

12    Communication Ethics for Risk, Crises, and Public Health Contexts

SHANNON A. BOWEN AND JO-YUN LI

13    Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment

BOBI IVANOV, KIMBERLY A. PARKER, AND LINDSAY L. DILLINGHAM

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PART IV
Exploring Messages and Media During Extreme Events

14    First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies

MICHAEL D. BRUCE, CHANDRA CLARK, AND SCOTT HODGSON

15    It’s Not Preventable, Yet You Are Responsible: Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak

NAN YU, ROBERT LITTLEFIELD, LAURA C. FARRELL, AND RUOXU WANG

16    Competing and Complementary Narratives in the Ebola Crisis

MORGAN GETCHEL, DEBORAH SELLNOW-RICHMOND, CHELSEA WOODS, GREG WILLIAMS, ERIN HESTER, MATTHEW SEEGER, AND TIMOTHY SELLNOW

Index