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CONTENTS
PART I
Advances in Health Communication Research
1 Prelude: Advancing Media Research in Risk and Health Communication Contexts
H. DAN O’HAIR
YOUNGJU SHIN, MICHELLE MILLER-DAY, AND MICHAEL HECHT
DOUGLAS BLANKS HINDMAN
4 Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication
LAURA CROSSWELL, LANCE PORTER, AND MEGHAN SANDERS
5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward
ZIXUE TAI, ZHIAN ZHANG, AND LIFENG DENG
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PART II
Communicating and Educating the Public and Media About Risk and Science
JULIANN C. SCHOLL, DONNA M. VAN BOGAERT, CHRISTY L. FORRESTER, AND THOMAS R. CUNNINGHAM
7 Best Practices of “Innovator” TV Meteorologists Who Act as Climate Change Educators
KATHERINE E. ROWAN, JOHN KOTCHER, JENELL WALSH-THOMAS, PAULA K. BALDWIN, JANEY TROWBRIDGE, JAGADISH T. THAKER, H. JOE WITTE, BARRY A. KLINGER, LIGIA COHEN, CANDICE TRESCH, AND EDWARD W. MAIBACH
8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility?
CHELSEA L. RATCLIFF, JAKOB D. JENSEN, KATHERYN CHRISTY, KAYLEE CROSSLEY, AND MELINDA KRAKOW
9 Evaluating Online Health Information Systems
GARY L. KREPS AND JORDAN ALPERT
PART III
Situating Theory in Risk and Health Communication Contexts
MICHEL M. HAIGH
11 Terrorism, Risk Communication, and Pluralistic Inquiry
KEVIN J. MACY-AYOTTE
12 Communication Ethics for Risk, Crises, and Public Health Contexts
SHANNON A. BOWEN AND JO-YUN LI
13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment
BOBI IVANOV, KIMBERLY A. PARKER, AND LINDSAY L. DILLINGHAM
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PART IV
Exploring Messages and Media During Extreme Events
14 First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies
MICHAEL D. BRUCE, CHANDRA CLARK, AND SCOTT HODGSON
NAN YU, ROBERT LITTLEFIELD, LAURA C. FARRELL, AND RUOXU WANG
16 Competing and Complementary Narratives in the Ebola Crisis
MORGAN GETCHEL, DEBORAH SELLNOW-RICHMOND, CHELSEA WOODS, GREG WILLIAMS, ERIN HESTER, MATTHEW SEEGER, AND TIMOTHY SELLNOW