List of Firms/Products
Preface
Chapter 1
What Does Economics Have to Do with Running a Business?
Chapter 2
What Matters and What Doesn’t: Relevant Revenues and Costs
Chapter 3
Determining Relevant Revenues: Understanding the Buyer
Chapter 4
What Your Cost Accountant Can’t Measure: The Economic Theory of Production and Cost
Chapter 5
How Accountants Measure Opportunity
Chapter 6
Are You a Better Decision Maker . . . Yet?
Appendix I
Advantages and Disadvantages of Various Cost Accounting Methods
Appendix II
Relevant Published Case Studies
Notes
References
Index