Part 4

PLANNING, BUDGETING AND FORECASTING

‘The three most important things you need in a business are customer satisfaction, employee morale, and cash flow. If you are growing customer satisfaction, your global market share is sure to grow. Employee satisfaction gets you productivity, quality, pride, and creativity. Cash flow is the pulse—the vital sign of life in a company.’
—Jack Welch, CEO (retired) General Electric Inc.

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