Use of Influence Tactics by SPRF and PRSA College of Fellows
Type of influence tactic |
SPRF |
Fellows |
Total |
|||
|
n = 39 |
% |
n = 33 |
% |
n = 72 |
% |
Asking questions/listening/dialogue |
28 |
72 |
30 |
91 |
58 |
81 |
Direct approach |
26 |
67 |
26 |
79 |
52 |
72 |
Use of scenarios/alternatives/solutions |
24 |
62 |
26 |
79 |
50 |
69 |
Legitimacy appeals |
20 |
51 |
28 |
85 |
48 |
67 |
Raise concerns of stakeholders |
22 |
56 |
26 |
79 |
48 |
67 |
Personal experiences |
20 |
51 |
27 |
82 |
47 |
65 |
Headline test |
17 |
44 |
24 |
73 |
41 |
57 |
Research |
19 |
49 |
21 |
64 |
40 |
56 |
Case studies |
13 |
33 |
21 |
64 |
34 |
47 |
Allies/coalitions |
16 |
41 |
16 |
48 |
32 |
44 |
Pressure/persistence |
10 |
26 |
18 |
55 |
28 |
39 |
Emotional appeals |
12 |
31 |
11 |
33 |
23 |
32 |
Internal anonymous reporting system |
4 |
10 |
5 |
15 |
9 |
13 |
Whistleblower |
0 |
0 |
2 |
6 |
2 |
3 |
Leaking information externally |
1 |
2 |
0 |
0 |
1 |