Chapter 1 Why Does Ethics Matter in Public Relations?
Chapter 2 Influence and Power, Why Should I Care?
Chapter 4 Influence Strategies Senior Pros Prefer to Use
Chapter 5 More Powerful Together…Recruiting Allies and Forming Coalitions
Chapter 6 Last Resort Approaches…Rocking the Boat and Whistleblowing
Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources
Chapter 8 Being Proactive: How to Build an Ethical Culture
Chapter 9 Practical Advice from Senior Pros
Chapter 10 Conclusion: Everyday Practices
Appendix A: Use of Influence Tactics by SPRF and PRSA College of Fellows
Appendix B: Use of Influence by Gender: College of Fellows and Page Society Combined
Appendix C: Use of Influence by PRSA College of Fellows
Appendix D: Use of Influence Tactics by Arthur W. Page Society