Legitimacy appeals

25

86

21

81

46

84

Case studies

28

97

17

65

45

82

Allies/coalitions

23

79

21

81

44

80

Personal experiences

23

79

18

69

41

75

Pressure/persistence

16

55

21

81

37

67

Research

19

66

17

65

36

65

Emotional appeals (personal) or regarding stakeholders

10

34

11

42

21

38

Asking questions/listening/dialogue

8

28

10

38

18

33

Use of scenarios/alternatives/solutions

7

24

3

12

10

18

Direct approach

5

17

5

19

10

18

Whistleblower

2

7

7

27

9

16

Leaking information to media/government officials/external influencer

0

0

3

12

3

5