APPENDIX A

Use of Influence Tactics by SPRF and PRSA College of Fellows

Type of influence tactic

SPRF

Fellows

Total

 

n = 39

%

n = 33

%

n = 72

%

Asking questions/listening/dialogue

28

72

30

91

58

81

Direct approach

26

67

26

79

52

72

Use of scenarios/alternatives/solutions

24

62

26

79

50

69

Legitimacy appeals

20

51

28

85

48

67

Raise concerns of stakeholders

22

56

26

79

48

67

Personal experiences

20

51

27

82

47

65

Headline test

17

44

24

73

41

57

Research

19

49

21

64

40

56

Case studies

13

33

21

64

34

47

Allies/coalitions

16

41

16

48

32

44

Pressure/persistence

10

26

18

55

28

39

Emotional appeals

12

31

11

33

23

32

Internal anonymous reporting system

4

10

5

15

9

13

Whistleblower

0

0

2

6

2

3

Leaking information externally

1

2

0

0

1

1

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