Legitimacy appeals

15

100

6

100

21

100

Personal experiences

15

100

6

100

21

100

Case studies

14

93

5

83

19

90

Allies/coalitions

14

93

6

100

19

90

Pressure/persistence

11

73

6

100

17

81

Research

9

60

3

50

12

57

Emotional appeals (personal) or regarding stakeholders

7

47

4

67

11

52

Asking questions/listening/dialogue

4

27

3

50

7

33

Use of scenarios/alternatives/solutions

3

20

0

0

3

14

Whistleblower

1

7

2

33

3

14

Direct approach

1

7

0

0

1

5

Leaking information to media/government officials/external influencer

0

0

0

0

0

0