Accredited in Public Relations (APR), 4
Allies
Alpha tactics, 41
APR. See Accredited in Public Relations
Arthur W. Page Society, 8, 11, 33, 41, 84, 88
BEPS. See Board of Ethics and Professional Standards
Board of Ethics and Professional Standards (BEPS), 83
Boundary spanning, 12
Business literacy
Coalitions
definition of, 31
multiple, 34
Coercive power, 24
Collaboration, organizational factors impacting, 37–40
Communication, public relations role, 16
Concentration of effect, 68
Conscience
definition of, 4
Critical relationships, 32
Descriptive norms, 4
Dissent, 69
Egoistic orientation, 3
Environmental scanning, 12
Ethical climate, 38
Ethical conscience
public relations professionals, 10–15
Ethical decision making process, 6–10
Ethics counsel approach, 50–53
Ethics Every Day, 115
Ethics Every Day practices, 115–120
Expert power, 24
Health Insurance Portability and Accountability Act (HIPAA), 93
HIPAA. See Health Insurance Portability and Accountability Act
Influence
definition of, 19
Influence strategies
ethics counsel approach, 50–53
Informational power, 24
Kohlberg’s stages of moral development, 2–3
Legitimate power, 24
public relations professional, 80
Moral behavior, 9
Moral imagination, 7
Moral intensity components
concentration of effect, 68
magnitude of consequences, 67
probability of effect, 68
proximity, 68
time, 68
Moral intent, 8
Moral recognition, 7
Mutual problem solving, 9
Negotiation, 9
nemawashi, 36
Omega tactics, 41
Organization’s culture, 38
Orientation materials, 93
Page Society, 36, 53, 63, 70, 76, 88, 94–95, 110–112
Personal norms, 4
Power
definition of, 19
Preferred influence tactics, 69
Probability of effect, 68
Proximity, 68
PRSA. See Public Relations Society of America
Public relations professionals, 6, 10–15
Public Relations Society of America (PRSA), 1
Recruitment materials, 93
Referent power, 24
Relationship building approach to, 33
proactive and personal approach, 33
specific characteristics, 33–34
Reward power, 24
Sanctioned tactics, 41
Schema theory, 5
Secondary socialization, 3
Self-promotion, 26
Social capital theory, 27
Social influence
definition of, 24
Social norms, 3
Soft influence tactic
definition of, 57
process of, 58
Southern Public Relations Federation (SPRF), 11–12, 21, 41
SPRF. See Southern Public Relations Federation
Stakeholders, 52
Strategic adviser, 39
Tell and listen, 8
Tell-and-sell, 8
Theory X (authoritarian) management, 39
Theory Y (participatory) management, 39
Time, 68
Trust, 64
Unsanctioned tactics, 41