Use of Influence by PRSA College of Fellows
Type of influence tactic |
Men |
Women |
Total |
|||
|
n = 14 |
% |
n = 20 |
% |
n = 34 |
% |
Case studies |
14 |
100 |
12 |
60 |
26 |
76 |
Legitimacy appeals |
10 |
71 |
15 |
75 |
25 |
73 |
Allies/coalitions |
9 |
64 |
15 |
75 |
24 |
71 |
Research |
10 |
71 |
14 |
70 |
24 |
71 |
Personal experiences |
8 |
57 |
13 |
65 |
21 |
61 |
Pressure/persistence |
5 |
36 |
15 |
75 |
20 |
59 |
Emotional appeals (personal) or regarding stakeholders |
3 |
21 |
7 |
35 |
10 |
29 |
Asking questions/listening/dialogue |
4 |
29 |
7 |
35 |
11 |
32 |
Direct approach |
4 |
29 |
5 |
25 |
9 |
26 |
Use of scenarios/alternatives/solutions |
4 |
29 |
3 |
15 |
7 |
21 |
Whistleblower |
1 |
7 |
5 |
25 |
6 |
18 |
Leaking information to media/government officials/external influencer |
0 |
0 |
3 |
15 |
3 |