About the Reviewers

Ankit Arora is an avid Force.com developer who has worked on the platform since 2009. He is quite new in the IT industry as he is a 2008 graduate in Computer Science engineering. He started his career as a Java developer and later shifted his focus to cloud computing in 2009. He is highly passionate about the cloud and ranks Force.com as number one. He is DEV401 certified and has won online challenges rolled out by Salesforce.com such as TwitterTrivia, Hammer of Thor, and so on. He is acknowledged as a moderator on the Salesforce developer forums and he regularly blogs about tips and tricks, concepts and ideas on Force.com at http://forceguru.blogspot.com. His submitted and accepted recipes can be found in the online Force.com cookbook. He is right now in the process of co-authoring a book on Force.com tips and tricks, which will be aimed at making life easier for developers and administrators by exposing them to things that are either not documented or have been learnt by hard experience.

Ankit works for Metacube, its expertise lies in creating products and services for enterprises that leverage the converging technologies of cloud computing, mobile networks, and handheld devices to translate their ideas into products, the cloud being the main strategic focus area. Metacube has gained rich experience in building and implementing on demand applications and plans to leverage this early mover advantage to help more organizations build new software products and services based on the SaaS model, migrating existing products to the cloud and implementing custom cloud-based solutions.

Ankit resides in Jaipur, also known as the pink city, located in Rajasthan, India, a city that has been able to maintain its rich heritage from the times of Maharajas, and at the same time picked up the development pace to emerge as a strong contender for to be one of the fastest growing cities in India. He is still a bachelor, lives with his family and likes to play first person combat games such as Counter Strike in his free time. He is an enthusiast sportsman and a national level player in the online Counter Strike competition.

Matthew Botos is a strategic technical leader with a deep understanding of software development and a passion for building better products. Holding advanced degrees from Cornell University and Penn State, he has been a key contributor to projects in the defense, pharmaceutical, and consumer product industries. He is both a Force.com Certified Developer and one of only 75 professionals in the world to earn the Force.com Certified Advanced Developer certification.

In his current role as Mobile Development Manager at Mavens Consulting, Matthew has built a new line of business pairing the growing demand for mobile life sciences applications with the cost-effective cloud technology of Salesforce.com. Mavens' customers include 7 of the top 10 global pharmaceutical companies, with implementations including mobile, Force.com sites, Customer Portal, Service Cloud, integration, and custom apps.

As a conference speaker, Matthew has been invited to events including iPhoneDevCon and Dreamforce, where he has presented the topics such as mobile development, security, and Salesforce.com integration.

John Rotenstein is a Force.com developer living in Sydney, Australia. He writes a popular Force.com blog at theEnforcer.net, where he shares his technical experience about managing and developing on the Salesforce platform. He is a Salesforce Administrator at Atlassian, an Australian software company that makes development and collaboration systems.

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