- Google Hacks
- Credits
- Foreword
- Preface
- 1. Searching Google
- Hacks #1-28
- What Google Isn’t
- What Google Is
- Google Basics
- The Special Syntaxes
- Advanced Search
- Setting Preferences
- Language Tools
- Anatomy of a Search Result
- Specialized Vocabularies: Slang and Terminology
- Getting Around the 10 Word Limit
- Word Order Matters
- Repetition Matters
- Mixing Syntaxes
- Hacking Google URLs
- Hacking Google Search Forms
- Date-Range Searching
- Understanding and Using Julian Dates
- Using Full-Word Wildcards
- inurl: Versus site:
- Checking Spelling
- Consulting the Dictionary
- Consulting the Phonebook
- Tracking Stocks
- Google Interface for Translators
- Searching Article Archives
- Finding Directories of Information
- Finding Technical Definitions
- Finding Weblog Commentary
- The Google Toolbar
- The Mozilla Google Toolbar
- The Quick Search Toolbar
- GAPIS
- Googling with Bookmarklets
- 2. Google Special Services and Collections
- 3. Third-Party Google Services
- Hacks #36-40
- Of Google, but Not Google
- Tinkering with the UI
- Expanding the Options with the Google API
- Thinking Way Outside the Box
- XooMLe: The Google API in Plain Old XML
- Google by Email
- Simplifying Google Groups URLs
- What Does Google Think Of...
- GooglePeople
- 4. Non-API Google Applications
- 5. Introducing the Google Web API
- Hacks #50-59
- Why an API?
- Signing Up and Google’s Terms
- The Google Web APIs Developer’s Kit
- Using the Key in a Hack
- What’s WSDL?
- Understanding the Google API Query
- Understanding the Google API Response
- Programming the Google Web API with Perl
- Looping Around the 10-Result Limit
- The SOAP::Lite Perl Module
- Plain Old XML, a SOAP::Lite Alternative
- NoXML, Another SOAP::Lite Alternative
- Programming the Google Web API with PHP
- Programming the Google Web API with Java
- Programming the Google Web API with Python
- Programming the Google Web API with C# and .NET
- Programming the Google Web API with VB.NET
- 6. Google Web API Applications
- Hacks #60-85
- The Ingenuity of Millions
- Learning to Code
- What You’ll Find Here
- Finding More Google API Applications
- The Possibilities Aren’t Endless, but They’re Expanding
- Date-Range Searching with a Client-Side Application
- Adding a Little Google to Your Word
- Permuting a Query
- Tracking Result Counts over Time
- Visualizing Google Results
- Meandering Your Google Neighborhood
- Running a Google Popularity Contest
- Building a Google Box
- Capturing a Moment in Time
- Feeling Really Lucky
- Gleaning Phonebook Stats
- Performing Proximity Searches
- Blending the Google and Amazon Web Services
- Getting Random Results (On Purpose)
- Restricting Searches to Top-Level Results
- Searching for Special Characters
- Digging Deeper into Sites
- Summarizing Results by Domain
- Scraping Yahoo! Buzz for a Google Search
- Measuring Google Mindshare
- Comparing Google Results with Those of Other Search Engines
- SafeSearch Certifying URLs
- Syndicating Google Search Results
- Searching Google Topics
- Finding the Largest Page
- Instant Messaging Google
- 7. Google Pranks and Games
- 8. The Webmaster Side of Google
- Hacks #93-100
- Google’s Preeminence
- Google’s Importance to Webmasters
- The Mysterious PageRank
- The Equally Mysterious Algorithm
- Google’s Ad Programs
- Keeping Up with Google’s Changes
- In a Word: Relax
- A Webmaster’s Introduction to Google
- Generating Google AdWords
- Inside the PageRank Algorithm
- 26 Steps to 15K a Day
- A. Prep Work
- B. Choose a Brandable Domain Name
- C. Site Design
- D. Page Size
- E. Content
- F. Keyword Density and Keyword Positioning
- G. Outbound Links
- H. Cross-Links
- I. Put It Online
- J. Submit
- K. Logging and Tracking
- L. Spiderings
- M. Topic Directories
- N. Links
- O. Content
- P. Gimmicks
- Q. Linkbacks
- R. Rounding Out Your Offerings
- S. Beware of Flyer and Brochure Syndrome
- T. Keep Building One Page of Content Per Day
- U. Study Those Logs
- V. Timely Topics
- W. Friends and Family
- X. Notes, Notes, Notes
- Y. Submission Check at Six Months
- Z. Keep Building Those Pages of Quality Content!
- Being a Good Search Engine Citizen
- Cleaning Up for a Google Visit
- Getting the Most out of AdWords
- Removing Your Materials from Google
- Index
- Colophon
-
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