Introduction to the Series
by David Stromberg, Joel Waldfogel, Simon P. Anderson
Handbook of Media Economics, vol 1A
- Front Cover
- Handbook of Media Economics
- Copyright
- Introduction to the Series
- Contents (1/2)
- Contents (2/2)
- Introduction
- Contributors
- Acknowledgment
- Dedication
- Part I: Media Market Structure and Performance
- Chapter 1: Preference Externalities in Media Markets
- 1.1. Introduction
- 1.2. Fixed Costs and Heterogeneous Preferences
- 1.3. Theory (1/4)
- 1.3. Theory (2/4)
- 1.3. Theory (3/4)
- 1.3. Theory (4/4)
- 1.4. Empirical Results: Facts Relevant to Predictions from Theory (1/2)
- 1.4. Empirical Results: Facts Relevant to Predictions from Theory (2/2)
- 1.5. Technological Change, Fixed Costs, and Preference Externalities
- Acknowledgments
- References
- Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets
- 2.1. Introduction
- 2.2. Cast of Characters
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (1/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (2/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (3/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (4/4)
- 2.3.1. The Ad Revenue/Subscription Revenue Balance
- 2.3.2. Representative Consumer Models
- 2.3.3. Competitive Bottlenecks
- 2.3.4. See-Saw Effects in Media Markets
- 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo
- 2.3.6. Market Failures in Advertising Finance
- 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity
- 2.3.8. Consumer Information
- 2.3.9. Nonlinear Tariffs and Insulated Equilibrium
- 2.4. Multi-Homing Viewers/Readers (1/3)
- 2.4. Multi-Homing Viewers/Readers (2/3)
- 2.4. Multi-Homing Viewers/Readers (3/3)
- 2.5. Equilibrium Genre Choices (1/2)
- 2.5. Equilibrium Genre Choices (2/2)
- 2.6. Further Directions
- Acknowledgments
- References
- chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ...
- 3.1. Introduction
- 3.2. Audience Demand (1/3)
- 3.2. Audience Demand (2/3)
- 3.2. Audience Demand (3/3)
- 3.3. Advertiser Demand
- 3.4. The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics (1/2)
- 3.4. The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics (2/2)
- 3.5. The Supply Side: Positioning and Entry
- 3.6. Future Challenges
- References
- Chapter 4: Advertising in Markets
- 4.1. Introduction
- 4.2. Search and Advertising (1/4)
- 4.2. Search and Advertising (2/4)
- 4.2. Search and Advertising (3/4)
- 4.2. Search and Advertising (4/4)
- 4.3. Product Advertising (1/5)
- 4.3. Product Advertising (2/5)
- 4.3. Product Advertising (3/5)
- 4.3. Product Advertising (4/5)
- 4.3. Product Advertising (5/5)
- 4.4. Advertising as a Signal (1/2)
- 4.4. Advertising as a Signal (2/2)
- 4.5. Advertising Technology (1/2)
- 4.5. Advertising Technology (2/2)
- 4.6. Advertising that Might Not Inform (1/3)
- 4.6. Advertising that Might Not Inform (2/3)
- 4.6. Advertising that Might Not Inform (3/3)
- 4.7. Closing Comments
- Acknowledgments
- References
- Chapter 5: Recent Developments in Mass Media: Digitization and Multitasking
- Chapter 6: Merger Policy and Regulation in Media Industries
- 6.1. Introduction
- 6.2. Price and Quantity Effects of Mergers in Two-Sided Markets (1/2)
- 6.2. Price and Quantity Effects of Mergers in Two-Sided Markets (2/2)
- 6.3. Mergers and Platforms Choice of Genres (1/2)
- 6.3. Mergers and Platforms Choice of Genres (2/2)
- 6.3.1. Maximum Versus Minimum Differentiation
- 6.3.2. Steiner (1952): Mergers May Reduce Duplication of Genres
- 6.3.3. Consumers Have Second Preferences
- 6.3.4. Advertising Effect Differs Between Genres
- 6.3.5. Dual Source of Financing: Charging Both Users and Advertisers
- 6.3.6. Imperfect Competition in the Product Market
- 6.3.7. Multi-Homing Consumers: Competition for Advertisers
- 6.3.8. Limits on Ownership Concentration and Media Bias
- 6.3.9. Empirical Evidence
- 6.4. Merger Control in Media Markets (1/3)
- 6.4. Merger Control in Media Markets (2/3)
- 6.4. Merger Control in Media Markets (3/3)
- 6.5. Concluding Remarks
- Acknowledgments
- References
- Chapter 1: Preference Externalities in Media Markets
- Part II: Sectors
- Chapter 7: The Economics of Television and Online Video Markets
- 7.1. Introduction
- 7.2. The Television Industry (1/5)
- 7.2. The Television Industry (2/5)
- 7.2. The Television Industry (3/5)
- 7.2. The Television Industry (4/5)
- 7.2. The Television Industry (5/5)
- 7.3. A Simple Model of the Television Market (1/2)
- 7.3. A Simple Model of the Television Market (2/2)
- 7.4. Extensions to the Simple Model: "The Four Bs" (1/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (2/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (3/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (4/4)
- 7.5. Open Policy Issues in Television Markets (1/2)
- 7.5. Open Policy Issues in Television Markets (2/2)
- 7.6. Online Video Markets (1/2)
- 7.6. Online Video Markets (2/2)
- 7.7. Conclusions
- Acknowledgments
- References
- Chapter 8: Radio
- 8.1. Introduction
- 8.2. A Brief History of the Radio Industry in the United States (1/2)
- 8.2. A Brief History of the Radio Industry in the United States (2/2)
- 8.3. Data
- 8.4. The Effects of Industry Consolidation on Market Outcomes: Theoretical Considerations
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (1/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (2/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (3/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (4/4)
- 8.6. Excess Entry
- 8.7. Strategies for Retaining Listeners
- 8.8. Non-commercial Radio and the Effects of Competition Between Non-commercial and Commercial Broadcasters
- 8.9. Effects of Radio on the Music Industry, and Cultural and Political Outcomes (1/2)
- 8.9. Effects of Radio on the Music Industry, and Cultural and Political Outcomes (2/2)
- 8.10. Conclusions
- Acknowledgments
- References
- Chapter 9: Newspapers and Magazines
- 9.1. Introduction
- 9.2. An Overview of the Print Media Industry (1/2)
- 9.2. An Overview of the Print Media Industry (2/2)
- 9.3. Market Structure in Newspapers and Magazines (1/2)
- 9.3. Market Structure in Newspapers and Magazines (2/2)
- 9.4. Newspapers and Magazines as Two-Sided Markets (1/2)
- 9.4. Newspapers and Magazines as Two-Sided Markets (2/2)
- 9.5. Advertising in Newspapers and Magazines
- 9.6. Antitrust Issues in Newspapers and Magazines (1/2)
- 9.6. Antitrust Issues in Newspapers and Magazines (2/2)
- 9.7. Print Media and the Internet
- 9.8. Thoughts for Future Research and Conclusions
- Acknowledgments
- References
- Chapter 10: The Economics of Internet Media
- 10.1. Introduction
- 10.2. Media and Advertising on the Internet: Some Facts (1/2)
- 10.2. Media and Advertising on the Internet: Some Facts (2/2)
- 10.3. Providing Media Content (1/3)
- 10.3. Providing Media Content (2/3)
- 10.3. Providing Media Content (3/3)
- 10.4. Users Choosing Media Content (1/5)
- 10.4. Users Choosing Media Content (2/5)
- 10.4. Users Choosing Media Content (3/5)
- 10.4. Users Choosing Media Content (4/5)
- 10.4. Users Choosing Media Content (5/5)
- 10.5. Media Platforms Matching Advertising to Content (1/4)
- 10.5. Media Platforms Matching Advertising to Content (2/4)
- 10.5. Media Platforms Matching Advertising to Content (3/4)
- 10.5. Media Platforms Matching Advertising to Content (4/4)
- 10.6. Media Platforms Matching Advertising to Users (1/3)
- 10.6. Media Platforms Matching Advertising to Users (2/3)
- 10.6. Media Platforms Matching Advertising to Users (3/3)
- 10.7. Conclusion
- Acknowledgments
- References
- Chapter 7: The Economics of Television and Online Video Markets
- Index (1/2)
- Index (2/2)
- Back Cover
INTRODUCTION TO THE SERIES
The aim of the Handbooks in Economics series is to produce Handbooks for various
branches of economics, each of which is a definitive source, reference, and teaching
supplement for use by professional researchers and advanced graduate students. Each
Handbook provides self-contained surveys of the current state of a branch of economics
in the form of chapters prepared by leading specialists on various aspects of this branch of
economics. These surveys summarize not only received results but also newer develop-
ments, from recent journal articles and discussion papers. Some original material is also
included, but the main goal is to provide comprehensive and accessible surveys. The
Handbooks are intended to provide not only useful reference volumes for professional
collections but also possible supplementary readings for advanced courses for graduate
students in economics.
Kenneth J. Arrow and Michael D. Intriligator
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