13.
SHARE WHAT EVERYBODY DOES

At The Phelps Group in Santa Monica, Joe Phelps has a “Gauntlet Wall” where the people he works with display their rough layouts and storyboards and invite everybody else to comment — to criticize, to praise, to suggest alternatives, to question.

The result? Everybody feels part of everything Joe’s agency produces.

More important: Everybody knows that his or her opinion is valued and welcome. And that raises their self-images.