INDEX

A

acceptance, 85–87

advertising agencies, 2, 11–12, 15–17, 16, 30, 69, 89

aloofness, 25–26

American Honda Motor Company, 43

appreciation, 103–4

approvals, 63–65

art directors, 30, 49

assignments, 83–84

attitudes, 8–13

authority, 64, 71

B

Ball, John, 43

best interests, 25–26

blame, 32–34

books, 115

Boyd, Bud, 86

Bradbury, Ray, 55

C

caring, 24–26, 71

CBS Morning News, 89

change, 9–11, 37, 93–94

commands, 28

commonalities, 112–13

company, size of, 70–71

competition, 107–9

corporate goals, 47

Coué, Emile, 84

creative departments, 2–3, 15–17, 26, 30

credit, 103–4

criticism, 22–23, 41, 42, 45

D

David, Donald, 104

Denver Republican, 34

desire, 28

destination, 98–99

doing it their way, 98–99

Dreier, Thomas, 41

dress code, 16–17, 75

E

ease of job, 83–84

education, 76–77

efficiency, 120–21

Einstein, Albert, 89, 101

Emerson, Ralph Waldo, 39, 51

enthusiasm, 50–51

environment, 13, 14–18

events, 113, 115

experiences, 112–13

F

failure, 8, 44–45

fear, 105–6, 108

five-step procedure, xi

foolishness, 56–57

Foote, Cone & Belding, 11–12

forced labor, 28

Ford, Henry, 101

Forester, Joe, 24–25

fun, 58–59, 113

 creating, 114–15

 environment, 14–18

future suggestions, 123–25

G

Gauntlet Wall, 111

Gauss, Carl Friedrich, 89–90

goals, 46–47

Goethe, Johann Wolfgang von, 23

golden rule, 21–23

Gracian, Baltasar, 41

Guillen, Michael, 89

gut feelings, 18

H

help, asking for, 52–53

Hemsath, David, 17

hierarchies, 64

hiring, 35–37

I

“I,” 54–55

ideaists, 2–3. see also self-image

 environment and, 13, 14–18

 fun, 58–59

 self-image and, 7–13

ideas

 definition, xi

 multiple, 91–92

 multiple assignments, 89–90

 uniqueness, 120–21

 value of, xii–xiii

ideaship, 2–3

 future suggestions, 123–25

 organizational ideas, 61–77

 personal ideas, 19–59

 strategic ideas, 79–121

information, 72–73

ingredients, 69

inhibition, 106

J

Jackson, Reggie, 41

James, William, 9, 104

Jenner, Edward, 101

K

Kaufman, Adam, 96–97

Krantz, Barry, 96–97

L

Law, Andy, 71

leadership position, xii

lies, 48–49

liking people, 29–31

Los Angeles Times, 16

M

management books, 115

meetings, 69, 113

Mhyrvold, Nathan, xii

Miller, Henry, 2–3

mind-conditioning techniques, xi–xii

monitoring, 39

multiple assignments, 89–90

multiple ideas, 91–92

N

Napoleon, 47

needs, 68–69

no-school-today atmosphere, 124–25

O

Ogilvy, David, 15–16

organizational ideas, 61–77

O’Toole, John, 11–12, 53

ownership, 66–67, 75

P

personal ideas, 19–59

Peters, Thomas J., 15

Phelps, Joe, 111

Phelps Group, 111

Poincaré, Henri, 90

praise, 32–34, 40–43, 45

problems, 100–102

problem solving, xi, 88–90

Q

questions, 100–102

R

recognition, 103–4

rejection, 85–87

responsibility, 64, 71

results, 45

rework, 86

risk, 45

rules, 74–75

S

St. Luke’s, 71

Sartre, Jean-Paul, 9

Schwab, Charles, 41

Scott, Walter Dill, 8

secrets, 73

self-image, 7–13, 37, 39, 71, 111

 approvals and, 64

 praise and, 42, 45, 53

 solo work, 95–97

sharing, 110–11

 experiences, 112–13

size of company, 70–71

snowball effect, 92

solo work, 95–97

solutions, 81–82

spontaneity, 51

Steffens, Lincoln, 86

strategic ideas, 79–121

suggestions, 53, 123–25

T

Taylor, Anna Edson, 34

teamwork, 27–28, 93–94, 107–9

treatment of others, 21–23

trust, 38–39, 49

 approvals, 64–65

U

unconscious, 89–90

V

vacations, 116–19

Valéry, Paul, 37

Virgil, 8

W

Watts, Alan, 18

301 Ways to Have Fun at Work (Hemsath and Yerkes), 17

“we,” 55

win-win situation, 18, 33

Y

Yerkes, Leslie, 17

Young, James Webb, xi