This book will help you understand the building blocks of influence; the power of language, how to tell your story with passion and how to tune up your own emotional awareness so you can tune in to others.

You’ll find a practical step-by-step path and simple daily exercises that will help you turn up your own dial of influence.

You may like to focus on the ideas that are presented in the book and take more of an intellectual approach with the content and theory of the book. This is one type of learning that allows us to understand theoretical and conceptual ideas of influence. If you use this sort of attention, you will be using the frontal lobe of your brain or the executive centre that helps us make intellectual sense of the world. However, the text offers experiential exercises to try out that will engage you at a more emotional and ‘felt’ sense of learning. If you choose to do this, you will be using more of your limbic system and developing your insight and emotional intelligence. You can test out for yourself whether you think IQ beats emotional intelligence or whether your preference is more for intellectual understanding. Or you might like to do both and contrast and compare the different ways that your brain processes, understands and assimilates information.