‘Investing Demystified delivers, with great clarity and lucidity, the best possible advice you can get when it comes to personal investments and financial planning.’
Stéphane Guibaud, Professor of Finance, London School of Economics
‘An important book that debunks common myths about investing. A must-read for ordinary investors.’
Anita Raghavan, New York Times and author, The Billionaire’s Apprentice
‘Investing Demystified is a must read for anyone concerned about investing or protecting their hard-earned money. Although a successful hedge fund manager, Lars won’t try and tell you the next “great thing”; what he provides is a manual about how to think and act appropriately. Most professionals can’t beat the market over time, let alone individuals. This book rams home that point and sets out a clear and simple guide to becoming a rational and ultimately more profitable investor.’
Ross Westgate, CNBC
‘If you only read one book on how to manage your investments, read this one.’
Benjamin Pritchett-Brown, Investment & Pensions Europe
‘Although the financial industry’s reputation is at a low ebb, it’s important to remember that, for the individual investor, there are more high-quality, low-cost savings vehicles out there than ever before. You just need to understand how to look for them and how to put them together. Investing Demystified offers invaluable help in doing this.’
Paul Amery, Index Universe
‘In a world complicated by an over-zealous finance industry, it is refreshing to read Investing Demystified, a great and easy read that reveals the simple truth behind successful investments.’
Tets Ishikawa, author, How I Caused the Credit Crunch
‘Doing something is better than doing nothing if you want to retire in comfort. But what can we do if we don’t have an edge in the market? Lars Kroijer takes a refreshing look at how everyday people can improve their fortunes by taking some simple investing steps. But if you want to do better than that, then you will need to find yourself an edge.’
Dr David Kuo, The Motley Fool
‘In a world of the next big investment fad, Lars Kroijer takes us back to the essence of smart investing: diversify, diversify, diversify. And don’t overpay for that either.’
Coenraad Vrolijk, Managing Director, Blackrock