In most M&A deals, the target, acquirer or both are privately owned. And, in contrast to transactions involving publicly listed acquirers and target firms, acquirers often display statistically significant and positive abnormal announcement date financial returns. This chapter details the hazards of dealing with both limited and often unreliable data associated with private firms. This chapter then focuses on how to properly adjust problematic data as well as how to select the appropriate valuation methodology and discount rate for valuing privately owned firms. Considerable time is spent discussing how to apply control premiums, minority discounts, and liquidity discounts in valuing businesses. How corporate shells are used to take private firms public, employee stock ownership plans are used to acquire such firms, private investment in public financing is used to fund operations, and how early stage financing is conducted are addressed in detail.
Private companies; Family-owned firms; Control premiums; Minority discounts; Liquidity discounts; Reverse mergers; PIPE investing; Private investment in public financing; Privately held firms; Buildup method; Total beta; Capitalization rates; Corporate shells; Reverse mergers; Embryonic firms; Early stage investment; Financial reporting problems; Valuing private firms; Adjusting financial statements; Defining value; Tax rates; ESOPs; Leveraged ESOPs; SPACs; Special purpose acquisition corporations; Announcement date financial returns; Abnormal financial returns; Excess returns; IPOs; Initial public offerings; Private markets; Public markets; Earnings management
Maier’s Law: If the facts do not conform to the theory, they must be disposed of.
In the 20th century, electrical power generation relied primarily on fossil fuels and distributing power on the electric grid. Concerns about reliance on foreign oil, air pollution, and global warming have spawned the growth of solar and wind power as renewable energy sources. But these power sources are not without their limitations. Wind power may be generating electricity when no additional power is needed. Solar power generation varies with cloud cover and at best is only available during daylight hours. However, demand tends to peak after dark. These issues have spurred interest in developing technologies to store power generated by these renewable energy sources.
In recent years, both domestic and foreign utilities have acquired startups that offer high potential to create the next generation of energy storage technology. European utilities in particular have taken the lead in making renewable energy investments and have moved quickly to buy startups to help them better manage generation, distribution, and usage of this power.
On January 11, 2017, Italian utility Enel Group acquired Demand Energy, a US-based intelligent control software1 provider, project developer, and operator specializing in battery storage systems and software. Enel Group is an Italian multinational manufacturer and distributor of electricity and natural gas. In an effort to reduce the firm's dependence on hydrocarbons, the company has expanded aggressively into renewable sources of energy.
The Enel Group will operate Demand Energy within its renewable energy subsidiary Enel Green Power, which is engaged in the production of electricity from renewable sources. As of 2016, the firm has 735 active power plants with a presence on four continents (Europe, North America, South America, and Africa). In each country, its renewable operations are managed through an operating division. Demand Energy will be operated by Enel Green Power North America (EGPNA), which owns and operates 100 renewable facilities in 23 states and two Canadian provinces. These facilities in North America and on other continents provide both domestic and global opportunities to expand use of Demand Energy's DEN.OS energy management software, which allows for the most efficient use of storage systems in real time.
Demand Energy is an American startup founded in 2008 with a current staff of thirty people. The company provides a turnkey solution (hardware, software and services) that combines modeling, design, and simulation with installation and operational monitoring, and control systems. Its DEN.OS software platform was designed to be easily scaled to support larger renewable energy facilities. The firm currently has little penetration in the energy storage market outside of New York City. Recently, the firm began developing and managing microgrids (i.e., small networks of electricity users with a local source of supply attached to a centralized national grid). Each microgrid is capable of functioning independently of the national grid.
Demand Energy's goal is to quickly obtain the resources and capabilities to grow the firm. Confronted by growth opportunities it could not fund, the firm looked at a range of options from partnership to the outright sale of the firm. While allowing for continued control, partnerships require consensus on strategy and prioritization of investment opportunities. Consequently, decision making can be slow and sometimes contentious. Outright sale to the right company seemed to be a better way to accelerate growth and for the owners to pull cash out of the startup.
While the firm had many suitors, Enel stood out because of its huge global renewables investment portfolio in need of optimal battery storage solutions. As part of a much larger company, Demand Energy could get access to both capital and opportunities within Enel's expansive and geographically diverse investments in renewable facilities. Moreover, Enel and Demand Energy shared the same belief that renewable energy represented the wave of the future.
The challenges of being a small entity within a large bureaucratic firm can become daunting. Large parent firms are likely to fund what they see as the fastest growing opportunities offering the greatest impact on consolidated earnings. Small units sometimes have huge potential to display meteoric growth in percentage terms but their contribution to the consolidated parent's financial statement is miniscule in terms of actual dollars. Thus, the funding expected by Demand Energy may come more slowly than the firm's founders believe is warranted. Unlike the nimbleness of many startups, decision making often advances at a glacial pace in large firms leading to low morale, with key personnel eventually leaving. While Enel retains the value of the intellectual property they acquired, the real loss is the innovative capability of those that leave.
Most firms are privately held. Such firms are those whose securities are not registered with state or federal regulators and, therefore, cannot be listed on public markets.2 They account for about 86% of all US corporations3 and more than three fourths of US acquisitions.4 According to JPMorgan Asset Management, the number of public companies has plummeted by more than 50% in recent years from their peak of about 7400 in 1996. This precipitous decline relative to their privately owned counterparts reflects substantial consolidation and an exit of companies that has far outpaced the rate of IPOs.5 The cost of IPOs is high and with interest rates in recent years at historical lows firms could simply borrow money rather than issue new shares diluting the ownership of the founders. Moreover, privately held firms are remaining private longer and going public at a much later stage than in past decades. The ability of private firms to avoid having to register as public companies is in part a result of the Jumpstart Our Business Startups Act of 2012 which raised the number of shareholders required to register from 500 to 2000 (see JOBS Act in Chapter 2). While publicly traded firms do have substantial economic impact, these trends suggest that much more attention needs to be given to analyzing privately held firms.
The lack of “tradeable” markets makes valuing these businesses challenging. Nonetheless, the need to value such businesses may arise for a variety of reasons. Investors and small business owners may need a valuation as part of a merger or acquisition, for settling an estate, or because employees wish to exercise their stock options. Employee stock ownership plans (ESOPs) also may require periodic valuations. In other instances, shareholder disputes, court cases, divorce, or the payment of gift or estate taxes may necessitate a valuation
This chapter discusses how the analyst deals with problems uncommon to public firms. Since issues concerning making initial contact and negotiating with the owners of private businesses were addressed in Chapter 5, this chapter focuses on the influence of family control and the difficulties of valuing such firms and adjusting firm value for control premiums, minority discounts, and liquidity discounts. This chapter also includes a discussion of how corporate shells, created through reverse mergers, and leveraged ESOPs are used to acquire privately owned companies and how so-called private investment in public equity financing may be used to fund their ongoing operations. The chapter also discusses the mechanics of early stage investment in embryonic firms. A review of this chapter is available in the file folder entitled “Student Study Guide” on the companion site to this book (https://www.elsevier.com/books-and-journals/book-companion/9780128150757).
Most privately held firms are owned (or controlled) by members of the same family. As such, the terms privately held or family-owned often are used interchangeably. Ownership tends to be more concentrated in family owned firms with a few large shareholders than in more widely held publicly traded companies. Challenges facing family owned firms include management succession, limited access to financing, informal management structure, poorly trained management and a potential preference for ownership over growth.6
Because most firms are family owned, they do account for the vast majority of M&As. However, such firms exhibit on average a low propensity to engage in M&As, which can threaten the family's control if they dilute ownership, alter succession planning, change the founder's legacy, and impact the firm's reputation. M&As also can have adverse consequences such as layoffs that run contrary to the family's core values. While such factors can make family owned firms reluctant to make acquisitions, their interest in M&As seems to vary with the degree of shareholder protections provided by a country's legal system, with such firms being more inclined to engage in takeovers in countries where shareholders are better protected.7
When they do engage in M&As, family owned firms seem to achieve a substantial amount of success. Family controlled acquirers generate more positive total M&A gains than more widely held acquirers8 and tend to achieve greater profitability during the 3 years following closing than firms in which ownership is less concentrated.9 This may reflect more active monitoring by large shareholders of manager performance, a longer-term view for the firm, and a greater commitment to making value enhancing investments than in public firms where CEOs may engage in empire building. Family owned firm CEOs also are less likely to pursue empire building or excessive pay packages as is often the case with nonfamily owned firms because they are closely monitored by family members.10
Excessive ownership concentration can hurt performance as family members dominate decision making, alienating minority shareholders and nonfamily managers who do not see advancement opportunities within the firm. Highly concentrated ownership also can enable large shareholders to exploit smaller shareholders by buying products and services at above market prices from firms owned by the large shareholders. Furthermore, family controlled firms tend to focus acquisitions in a single industry; however, as their control increases significantly, such firms often diversify by making unrelated acquisitions. This may reflect an effort by owners whose wealth is tied up in their firms to reduce risk by making investments whose cash flows are uncorrelated with the firm's primary business.11
Chapter 3 addressed differences between vertical disputes (management/shareholder) and horizontal disputes (those arising between nonmanagement constituencies). Vertical disputes arise when management chooses to run a firm to maximize their wealth and power rather than to maximize shareholder value. Horizontal disputes arise between different shareholder classes, creditors and shareholders, long-term versus short-term investors, etc. While public companies’ tend to focus on “vertical” incentive problems between management and shareholders, privately held firms are more often confronted by horizontal disputes involving different shareholders (or classes of shareholders) seeking to gain influence and control relative to other shareholders.
Key differences between private and public company governance structures relate to founder control, informal structures, succession planning, and a lack of skilled managers. In private companies, effective control often resides with the patriarch or matriarch of the founding family. This control can be exercised as a controlling shareholder or as chairman of the board and chief executive officer. Governance policies and practices in private firms are often informal and undocumented and implemented by founding family members. Financial reporting and accountability is likely to be lax. Succession planning and recruitment is made more difficult by family ties, with decisions made more on a familial relationship and less on merit. Decisions often are made based on the family interests of the dominant shareholder rather than sound business principles. Limited financial resources make it difficult to hire executives with the right skills to promote good governance practices.
One thing is clear from this discussion here and in Chapter 3: the notion that one single form of ownership and governance is optimal is false. Companies have different ownership and governance requirements depending on the social and political conditions in the countries in which they reside and the industries and markets in which they compete.12
The anonymity of many privately held firms, the potential for data manipulation, problems specific to small firms, and the tendency of owners of private firms to manage in a way to minimize tax liabilities create a number of significant valuation issues. These are discussed next.
There is generally a lack of analyses of private firms generated by sources outside of the company. Private firms provide little incentive for outside analysts to cover them because of the absence of a public market for their securities. As such, there are few forecasts of their performance other than those provided by the firm’s management. Press coverage is usually quite limited, and what is available is often based on information provided by the firm’s management. Even companies (e.g., Dun & Bradstreet) purporting to offer demographic and financial information on small privately held firms use infrequent telephone interviews with the management of such firms as their primary source of such information.
Private firms generally do not have the same level of controls and reporting systems as public firms, which are required to prepare audited financial statements and are subject to Sarbanes-Oxley. The lack of systems to monitor how money is spent invites fraud and misuse of private-firm resources. With intellectual property being a substantial portion of the value of many private firms, the lack of documentation also constitutes a key valuation issue. Often only a few individuals within the firm know how to reproduce valuable intangible assets such as software, chemical formulas, and recipes; the loss of such individuals can destroy a firm. Moreover, customer lists and the terms and conditions associated with key customer relationships also may be undocumented, creating the basis for customer disputes when a change in ownership occurs.
Private firms may lack product, industry, and geographic diversification, as well as management talent to allow a firm to develop products for its current or new markets. Small size may restrict its influence with regulators and unions, and limit access to distribution channels and leverage with suppliers and customers. Finally, the company may have little brand recognition.
Academic studies show overwhelmingly that private firms tend to manipulate earnings far more than public firms by misstating revenue, operating expenses or both.13 How this may occur is explained next.
Revenue may be over- or understated, depending on the owner’s objectives. If the intent is tax minimization, businesses operating on a cash basis may opt to report less revenue because of the difficulty outside parties have in tracking transactions. Private-business owners intending to sell a business may be inclined to inflate revenue if the firm is to be sold. Common examples include manufacturers, which rely on others to distribute their products. These manufacturers can inflate revenue in the current accounting period by booking as revenue products shipped to resellers without adequately adjusting for probable returns. Membership or subscription businesses, such as health clubs and magazine publishers, may inflate revenue by booking the full value of multiyear contracts in the current period rather than prorating the payment received at the beginning of the contract period over the life of the contract.14
Owners of private businesses attempting to minimize taxes may give themselves and family members higher-than-normal salaries, benefits, and bonuses. Other examples of cost manipulation include expenses that are really other forms of compensation for the owner, his or her family, and key employees, including the rent on the owner’s summer home or hunting lodge and salaries for the pilot and captain of the owner’s airplane or yacht. Current or potential customers sometimes are allowed to use these assets. Owners frequently argue that these expenses are necessary to maintain customer relationships or close large contracts and are therefore legitimate business expenses. Other areas commonly abused include travel and entertainment, insurance, and excessive payments to vendors supplying services to the firm. Due diligence frequently uncovers situations in which the owner or a family member is either an investor in or an owner of the vendor supplying the products or services.
If the business owner’s objective is to maximize the firm’s selling price, salaries, benefits, and other operating costs may be understated significantly. An examination of the historical trend in the firm’s profitability may reveal that profits are being manipulated. If operating profits in the year in which the business is being offered for sale unexpectedly improve, this may suggest that expenses have historically been overstated, revenues understated, or both.
To address the challenges presented by privately owned firms, an analyst should adopt a four-step procedure. Step 1 requires adjustment of the target firm’s financial data to reflect true profitability and cash flow in the current period. Step 2 entails determining the appropriate valuation methodology. Step 3 requires estimating the proper discount rate. Finally, in the fourth step, firm value is adjusted for a control premium (if appropriate), a liquidity discount, and a minority discount (if an investor takes a less-than-controlling ownership stake in a firm).
The purpose of adjusting the income statement is to provide an accurate estimate of the current year’s net or pretax income, earnings before interest and taxes (EBIT), or earnings before interest, taxes, depreciation, and amortization (EBITDA). The various measures of income should reflect all costs actually incurred in generating the level of revenue, adjusted for doubtful accounts the firm booked in the current period. They also should reflect other expenditures (e.g., training and advertising) that must be incurred in the current period to sustain the anticipated growth in revenue. The importance of establishing accurate current or base-year data is evident when we consider how businesses are often valued. If the current year’s profit data are incorrect, future projections of the dollar value would be inaccurate, even if the projected growth rate is accurate. Valuations based on relative valuation methods such as price-to-current year earnings ratios would be biased to the extent estimates of the target’s current income are inaccurate.
EBITDA is a popular measure of value for privately held firms. The use of this measure facilitates the comparison of firms because it eliminates the potential distortion in earnings performance due to differences in depreciation methods and financial leverage among firms. Furthermore, this indicator is often more readily applicable in relative valuation methods than other measures of profitability, since firms are more likely to display positive EBITDA than EBIT or net income figures. However, EBITDA is only one part of cash flow and ignores the impact on cash flow of changes in net working capital, investing, and financing activities.
While finding reliable current information on privately held firms is challenging, information is available. The first step for the analyst is to search the Internet for references to the target firm. This search should unearth a number of sources of information on the target firm. Table 10.1 provides a partial list of websites containing information on private firms.
Table 10.1
Source/web address | Content |
---|---|
Research firms | |
Washington Researchers: www.washingtonresearchers.com Fuld & Company: www.fuld.com | Provide listing of sources such as local government officials, local chambers of commerce, state government regulatory bodies, credit-reporting agencies, and local citizen groups |
Databases | |
Dun & Bradstreet: smallbusiness.dnb.com | Information on firms’ payments histories and limited financial data |
Hoover: www.hoovers.com | Data on 40,000 international and domestic firms, IPOs, not-for-profits, trade associations, and small businesses, and limited data on 18 million other companies |
Standard & Poor’s NetAdvantage: www.netadvantage.standardandpoors.com | Financial data and management and directors’ bibliographies on 125,000 firms |
InfoUSA: www.infousa.com | Industry benchmarking and company specific data |
Forbes: www.forbes.com/list | Provides list of top privately held firms annually |
Inc: www.inc.com/inc500 | Provides list of 500 of fastest-growing firms annually |
Before drawing any conclusions, the analyst should determine the actual work performed by all key employees and the compensation received for performing a similar job in the same industry. Comparative salary data can be obtained by employing the services of a compensation consultant familiar with the industry or simply by scanning “employee wanted” advertisements in the industry trade press and magazines and the “help wanted” pages of the local newspaper. Depending on the industry, benefits can range from 14% to 50% of an employee’s base salary. Certain employee benefits, such as Social Security and Medicare taxes, are mandated by law and, therefore, an uncontrollable cost of doing business. Other types of benefits may be more controllable and include items such as pension contributions and life insurance coverage, which are calculated as a percentage of base salary. Efforts by the buyer to trim salaries that appear to be excessive also reduce these types of benefits. However, benefit reductions often contribute to higher operating costs in the short run due to higher employee turnover, the need to retrain replacements, and the potential negative impact on the productivity of those that remain.
Travel and entertainment (T&E) expenses often are the first costs cut when a buyer values a target. What may look excessive to one unfamiliar with the industry may be necessary for retaining current and acquiring new customers. Building and maintaining relationships is particularly important for personal and business services companies, such as consulting and law firms. Account management may require consultative selling at the customer’s site. A complex product like software may require on-site training. Indiscriminant reduction in the T&E budget could lead to a loss of customers following a change in ownership.15
Ask if such expenses are critical to attract and retain key employees. This can be determined by comparing total compensation paid to employees of the target firm with compensation packages offered to employees in similar positions in the same industry in the same region. A similar review should be undertaken with respect to the composition of benefits packages.
Family members on the payroll often perform real services and tend to be highly motivated because of their close affinity with the business. If the business has been in existence for many years, the loss of family members who built relationships with customers may result in a subsequent loss of key accounts and proprietary knowledge.
Check who owns the buildings housing the business or the equipment used by the business. This is a common method of transferring company funds to the business owner, who also owns the building, in excess of their stated salary and benefits.
Professional services could include legal, accounting, personnel, and actuarial services. Once again, check for any nonbusiness relationship between the business owner and the firm providing the service. Always consider special circumstances that may justify unusually high fees such as the legal and accounting expenses incurred by firms in highly regulated industries.
Accelerated depreciation methodologies may make sense for tax purposes, but they may seriously understate current earnings. For financial reporting purposes, it may be appropriate to convert depreciation schedules from accelerated to straight-line depreciation if this results in a better matching of when expenses actually are incurred and revenue actually is received.
Current reserves may be inadequate to reflect future events. An increase in reserves lowers taxable income, whereas a decrease in reserves raises taxable income. Collection problems may be uncovered following an analysis of accounts receivable. It may be necessary to add to reserves for doubtful accounts. Similarly, the target firm may not have adequately reserved for future obligations to employees under existing pension and healthcare plans. Reserves also may have to be increased to reflect known environmental and litigation exposures.
During periods of inflation, businesses frequently use the last-in, first-out (LIFO) method to account for inventories. This approach results in an increase in the cost of sales that reflects the most recent and presumably highest-cost inventory; therefore, it reduces gross profit and taxable income. The use of LIFO during inflationary periods tends to lower the value of inventory on the balance sheet as items in inventory are valued at the lower cost of production associated with earlier time periods. In contrast, the use of first-in, first-out (FIFO) accounting for inventory assumes that inventory is sold in the chronological order in which it was purchased. When prices are increasing, the FIFO method produces a higher ending inventory, a lower cost of goods sold, and higher gross profit. Although it may make sense for tax purposes to use LIFO, the buyer’s objective for valuation purposes should be to obtain a realistic estimate of actual earnings in the current period. FIFO accounting appears to be most logical for products that are perishable or subject to rapid obsolescence and, therefore, are most likely to be sold in chronological order. LIFO makes sense when inflation is expected to remain high.
Projected sales increases normally require more aggressive marketing efforts, more effective customer service support, and better employee training. Nonetheless, it is common for the ratio of annual advertising and training expenses to annual sales to decline during the period of highest projected growth in forecasts developed by either the seller or the buyer. The seller wants to boost the purchase price. The buyer simply may be overly optimistic about how much more effectively they can manage the business or because they want a lender to finance the deal. Other areas that are commonly understated in projections include environmental cleanup, employee safety, and pending litigation expenses.
The value in a business often is more in its intangible than tangible assets. Examples include high valuations placed on Internet-related and biotechnology companies. Intangible assets may include customer lists, patents, licenses, distributorship agreements, leases, regulatory approvals, noncompete agreements, and employment contracts. For these items to represent incremental value they must reflect sources of revenue or cost reduction not already included in the target’s operating cash flows.
Table 10.2 illustrates how historical and projected financial statements received from the target as part of the due diligence process could be restated to reflect what the buyer believes to be a more accurate description of revenue and costs. Adjusting the historical financials provides insight into what the firm could have done had it been managed differently. Adjusting the projected financials enables the analyst to use what he or she considers more realistic assumptions. Note that the cost of sales is divided into direct and indirect expenses. Direct cost of sales relates to costs incurred directly in the production process. Indirect costs are those incurred as a result of the various functions (e.g., senior management) supporting the production process. The actual historical costs are displayed above the “explanation of adjustments” line. Some adjustments represent “add backs” to profit, while others reduce profit. The adjusted EBITDA numbers at the bottom of the table represent what the buyer believes to be the most realistic estimate of the profitability of the business. Finally, by displaying the data historically, the buyer can see trends that may be useful in projecting the firm’s profitability.
Table 10.2
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
---|---|---|---|---|---|
Revenue ($ thousands) | 8000.0 | 8400.0 | 8820.0 | 9261.0 | 9724.1 |
Less: direct cost of sales (COS), excluding depreciation and amortization | 5440.0 | 5712.0 | 5997.6 | 6297.5 | 6612.4 |
Equals: gross profit | 2560.0 | 2688.0 | 2822.4 | 2963.5 | 3111.7 |
Less: indirect cost of sales | |||||
Salaries and benefits | 1200.0 | 1260.0 | 1323.0 | 1389.2 | 1458.6 |
Rent | 320.0 | 336.0 | 352.8 | 370.4 | 389.0 |
Insurance | 160.0 | 168.0 | 176.4 | 185.2 | 194.5 |
Advertising | 80.0 | 84.0 | 88.2 | 92.6 | 97.2 |
Travel and entertainment | 240.0 | 252.0 | 264.6 | 277.8 | 291.7 |
Director fees | 50.0 | 50.0 | 50.0 | 50.0 | 50.0 |
Training | 10.0 | 10.0 | 10.0 | 10.0 | 10.0 |
All other indirect expenses | 240.0 | 252.0 | 264.6 | 277.8 | 291.7 |
Equals: EBITDA | 260.0 | 276.0 | 292.8 | 310.4 | 329.0 |
Explanation of adjustments | Add backs/(deductions) | ||||
LIFO direct COS is higher than FIFO cost; adjustment converts to FIFO costs | 200.0 | 210.0 | 220.5 | 231.5 | 243.1 |
Eliminate part-time family members’ salaries and benefits | 150.0 | 157.5 | 165.4 | 173.6 | 182.3 |
Eliminate owner’s salary, benefits, and director fees | 125.0 | 131.3 | 137.8 | 144.7 | 151.9 |
Increase targeted advertising to sustain regional brand recognition | (50.0) | (52.5) | (55.1) | (57.9) | (60.8) |
Increase T&E expense to support out-of-state customer accounts | (75.0) | (78.8) | (82.7) | (86.8) | (91.2) |
Reduce office space (rent) by closing regional sales offices | 120.0 | 126.0 | 132.3 | 138.9 | 145.9 |
Increase training budget | (25.0) | (26.3) | (27.6) | (28.9) | (30.4) |
Adjusted EBITDA | 705.0 | 743.3 | 783.4 | 825.6 | 869.9 |
Table 10.3
Year | ||||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | |
EBITa | $2,300,000 | $2,645,000 | $3,041,750 | $3,498,012 | $4,022,714 | $4,223,850 |
EBIT (1 − tax rate)b | $1,380,000 | $1,587,000 | $1,825,050 | $2,098,807 | $2,413,628 | $2,534,310 |
a EBIT grows at 15% annually for the first 5 years and 5% thereafter.
b Capital spending equals depreciation in year 0, and both are expected to grow at the same rate. Moreover, the change in working capital is zero. Therefore, free cash flow equals after-tax EBIT.
In this illustration, the buyer believes that because of the nature of the business, inventories are more accurately valued on a FIFO rather than LIFO basis. This change in inventory cost accounting results in a sizeable boost to the firm’s profitability. Due diligence also revealed that the firm was overstaffed and that it could be operated by eliminating the full-time position held by the former owner (including fees received as a member of the firm’s board of directors) and a number of part-time positions held by the owner’s family members. Although some cost items are reduced, others are increased. Office space is reduced, thereby lowering rental expense as a result of the elimination of regional sales offices. However, the sales- and marketing-related portion of the travel and entertainment budget is increased to accommodate the increased travel necessary to service out-of-state customers. Advertising expenses will have to be increased to promote the firm’s products in those regions. The new buyer believes the historical training budget is inadequate to sustain growth and more than doubles spending in this category.
Methods employed to value private firms are similar to those discussed elsewhere in this book. However, in the absence of public markets, alternative definitions of value often are employed, and the valuation methods are subject to adjustments not commonly applied to public firms.
Fair market value is the cash or cash-equivalent price that a willing buyer would propose and a willing seller would accept for a business if both parties have access to all relevant information. Fair market value assumes that neither party is under any obligation to buy or sell. It is easier to obtain the fair market value for a public company because of the existence of public markets in which stock in the company is actively traded. The concept may be applied to privately held firms if similar publicly traded companies exist. Because finding substantially similar companies is difficult, valuation professionals have developed a related concept called fair value. Fair value is applied when no strong market exists for a business or it is not possible to identify the value of similar firms. Fair value is, by necessity, more subjective because it represents the dollar value of a business based on an appraisal of its tangible and intangible assets.16
Appraisers, brokers, and investment bankers generally classify valuation methodologies into four approaches: income (discounted cash flow), relative or market based, replacement cost, and asset oriented. These are discussed next as they apply to private businesses.
Factors affecting this method include the definition of income or cash flow, the timing of those cash flows, and the selection of an appropriate discount rate. While valuation methods should be in theory robust enough to be applied to different types of asset classes (e.g., financial versus real), analysts differ as to whether this is true in practice. Some argue that DCF methodology was developed to value publicly traded companies, whose shares typically trade in a liquid market, and that it is not applicable to valuation of real estate or closely held businesses due to their general lack of liquidity. Alternative methods, they claim, should be applied in such instances.
One such alternative method is the capitalization rate. As an analogue to the discount rate, the capitalization rate often is the preferred metric used in valuing real estate and closely held corporations. The capitalization rate, or simply the “cap rate,” represents the ratio of net operating income17 divided by asset value. If the net operating income is $2 million and the value of an asset is $20 million, the cap rate is 10%. The reciprocal of the cap rate is analogous to a price to earnings ratio (i.e., $20 million/$2 million = 10 or the number of dollars investors are willing to pay for each dollar of earnings).
The cap rate and the discount rate are both used to convert future earnings or cash flows to a present value. The discount rate and the cap rate should equal the rate of return that could be earned on investments exhibiting the same level of profitability, earnings growth, and risk (i.e., the opportunity cost associated with an investment). And the benefit streams to be discounted or capitalized should be consistent: both benefit streams should be measured either in terms of before or after tax earnings or cash flows. If a business's earnings or cash flows are expected to be stable or grow at a constant rate over time, estimates provided by DCF and capitalization valuation methods are equivalent.
Capitalization rates may be converted to multiples for valuation purposes based on projected stable net operating income (or more broadly defined cash flows) or those growing at a constant growth rate (see Exhibit 10.1). Note that the valuation methods used in this exhibit are the zero growth and constant growth models discussed in Chapter 7.
Capitalization multiples are commonly used in commercial real estate because of their simplicity and because they are helpful in comparing assets which differ in size. Such multiples (the reciprocal of cap rates) are easy to calculate and communicate to the parties involved and may facilitate completion of the deal. Also, there is little empirical evidence that more complex methods necessarily result in more accurate valuation estimates.
This approach also may be used in valuing private firms by business brokers or appraisers to establish a purchase price. The Internal Revenue Service and the US tax courts have encouraged the use of market-based valuation techniques. In valuing private companies, it is always important to keep in mind what factors the IRS thinks are relevant, because the IRS may contest any sale requiring the payment of estate, capital gains, or unearned-income taxes. The IRS’s positions on specific tax issues can be determined by reviewing revenue rulings. A Revenue Ruling is an official interpretation by the IRS of the Internal Revenue Code, related statutes, tax treaties, and regulations. Revenue Ruling 59–60 describes the general factors that the IRS and tax courts consider relevant in valuing private businesses. These factors include general economic conditions, specific industry conditions, type of business, historical industry trends, firm’s performance, and book value. The IRS and tax courts also consider the firm's ability to generate earnings and pay dividends, intangibles such as goodwill, recent sales of stock, and the stock prices of companies engaged in the “same or similar” line of business.
This approach states that the assets of a business are worth what it costs to replace them and is most applicable to businesses that have substantial amounts of tangible assets for which the actual cost to replace them can be determined. This method is often not useful in valuing a business whose assets are primarily intangible. Moreover, the replacement-cost approach ignores the value created by operating the assets as a going concern.18
Book value is not a good measure of market value because it reflects historical rather than current market values. However, tangible book value (i.e., book value less intangible assets) may be a good proxy for the current market value for both financial services and product distribution companies. Breakup value is an estimate of what the value of a business would be if each of its primary assets were sold independently. Liquidation value is a reflection of a firm under duress.
While the discount rate can be derived using a variety of methods, the focus in this chapter is on the weighted-average cost of capital or the cost of equity. The capital asset pricing model (CAPM) provides an estimate of the acquiring firm’s cost of equity, which may be used as the discount rate when the firm is debt free. There is evidence that CAPM tends to understate financial returns for private companies. What follows is a discussion of ways to adjust CAPM to improve its accuracy in estimating the cost of equity for small privately owned firms.
CAPM assumes the cost of equity is determined by the marginal or incremental investor. Although both public and private firms are subject to systematic risk, nonsystematic risk associated with publicly traded firms can be eliminated by such investors holding a properly diversified portfolio of securities. This often is not true for privately held firms.
Without adjusting for risk specific to private firms, the cost of equity can be understated. For an unlevered private firm, the cost of equity exceeds the cost of equity for a comparable unlevered public firm by between 2% and 15%, depending on the riskiness of the firm’s operating cash flows and nondiversification of investors. When considering levered firms, the private firm’s cost of equity can be up to 33% higher than a comparably leveraged public firm.19
How is the cost of equity determined for private firms? For firms in which the owner is often the only investor, the marginal investor is the current owner because of the difficultly in attracting new investors.20 Since the owner’s net worth is primarily his or her ownership stake in the business, the owner is not well diversified and their required rate of return (cost of equity) will be higher than for better diversified investors in public firms. Why? Because a private business owner’s net worth is more exposed to the firm’s asset risk (i.e., the volatility of the firm’s operating cash flows). Betas for these firms understate the true risk of these firms, which would include both systematic and nonsystematic risk. Thus, unlike investors in publicly traded firms, owners of private firms are concerned about total risk and not just systematic risk.
To approximate total risk for owners of closely held firms, the analyst may estimate the total beta. The total beta is calculated by dividing the CAPM market beta (β) for a security by the correlation coefficient for comparable public firms with the overall stock market.21 Because the correlation with the overall market has been removed, the total beta captures the security’s risk as a stand-alone asset rather than as part of a well-diversified portfolio. The correlation coefficient may be estimated by taking the square root of the average coefficient of determination (R2) for comparable public companies, obtained from linear regressions of their share prices against the overall stock market. The total beta (βtot) may be expressed as follows:
The total beta provides a cost of equity for an investor who is completely invested in a single business.22 When there is insufficient historical information to use regression analysis, the total beta may be estimated using the “bottom-up” process discussed in Chapter 7 (see Table 7.5).
An alternative to the total beta to estimate the cost of equity is the buildup method, which represents the sum of the risks associated with a particular class of assets. This method assumes the firm’s market beta is equal to 1 and adds to the CAPM’s estimate of a firm’s cost of equity an estimate of firm size, industry risk, and company-specific risk to measure nonsystematic risk.
Firm-size adjustments reflect the assumption that on average larger firms are less likely to default than smaller firms; the industry adjustment reflects the observation that certain industries are more cyclical (and therefore riskier) than others. Examples of company-specific risks for small privately owned firms include a lack of professional management, excessive dependence on a single customer or supplier, lack of access to capital, and a narrow product focus. Reflecting these factors, the buildup method could be displayed as follows:
where
Assume the risk free rate, equity risk premium, firm-size premium, industry-risk premium and company-specific risk premium are 3%, 5.5%, 3.5%, 2%, and 1.5%, respectively, for a small privately held firm. An estimate of the firm’s cost of equity using the buildup method would equal 15.5%, the sum of the risk free rate and the risk premiums.
Data for firm-size and industry-risk premiums are available from Morningstar’s Ibbotson Stocks, Bonds, Bills & Inflation from 1926 to the present and Duff & Phelps Risk Premium Report from 1963 to the present.23 Estimating company-specific-risk premiums requires qualitative analysis, usually consisting of management interviews and site visits. The magnitude of the company-specific-risk premium is adjusted up or down to reflect such factors as leverage, size, and earnings/cash flow volatility. Other factors include management depth and acumen, customer concentration, product substitutes, potential new entrants, and product diversification.
While commonly used by practitioners, the buildup method also is problematic, because it assumes that the size, industry and company-specific-risk premiums are additive. If so, they would have to be independent or uncorrelated. It is likely that the factors captured by the size premium also are reflected in the industry- and company-specific-risk premiums, potentially resulting in “double-counting” their impact in estimating the magnitude of the firm’s cost of equity. Furthermore, subjective adjustments made to the company-specific-risk premium based on the experience and intuition of the appraiser could also result in significant bias.
Private firms seldom can access public debt markets and are usually not rated by the credit-rating agencies. Most debt is bank debt, and the interest expense on loans on the firm’s books that are more than a year old may not reflect what it actually would cost the firm to borrow currently. The common solution is to assume that private firms can borrow at the same rate as comparable publicly listed firms or to estimate an appropriate bond rating for the company based on financial ratios and to use the interest rate that public firms with similar ratings pay.
An analyst can identify publicly traded company bond ratings using the various Internet bond-screening services (e.g., finance.yahoo.com/bonds) to search for bonds with various credit ratings. Royal Caribbean Cruise Lines LTD had a BBB rating and a 2.7 interest coverage ratio in 2009 and would have to pay 7.0%–7.5% for bonds maturing in 7–10 years. Consequently, firms with similar interest-coverage ratios could have similar credit ratings. If the private firm to be valued had a similar interest-coverage ratio and wanted to borrow for a similar time period, it is likely that it would have had to pay a comparable rate of interest.24 Other sources of information about the interest rates that firms of a certain credit rating pay often are available in publications such as the Wall Street Journal, Investors’ Business Daily, and Barron’s.25
Throughout this book, a corporate marginal tax rate of 40% has been used in calculating the after-tax cost of debt in valuing public firms.26 When the acquirer of a private firm is a public firm, using the 40% corporate marginal tax rate is generally correct. However, for acquirers that are private firms or individuals, the choice of the tax rate to use depends on the nature of the buyer. The right marginal tax rate could be as high as 40% (assuming a maximum corporate tax rate of 40%) if a public company is the acquirer or as low as zero if the buyer is a nonprofit entity. The marginal tax rate should reflect the highest marginal personal income tax rate if the buyer(s) are individuals.
If the acquirer is a sole proprietorship where the business’ income is recorded on the owner’s tax return, the right tax rate would be the highest marginal personal income tax rate. For partnerships, limited liability companies, and subchapter S corporations, where all income is distributed to partners, members, and owners, respectively, the correct tax rate would be a weighted average of the owners’ marginal tax rates. The weights should reflect the owners’ respective ownership percentages.
In the presence of debt, the cost-of-capital method should be used to estimate the discount rate. This method involves calculating a weighted average of the cost of equity and the after-tax cost of debt. The weights should reflect market rather than book values.
Private firms represent a greater challenge than public firms, in that the market value of their equity and debt is not readily available. A common solution is to use what the firm’s management has set as its target debt-to-equity ratio in determining the weights to be used or to assume that the private firms will eventually adopt the industry average debt-to-equity ratio.27 For firms growing above the industry average, the cost of capital estimated for the high-growth period can be expected to decline when the firm begins to grow at a more sustainable rate. At that point, the firm begins to take on the risk and growth characteristics of the typical firm in the industry. Thus, the discount rate may be assumed to be the industry average cost of capital during the sustainable-growth period. Exhibit 10.2 illustrates how to calculate a private firm’s beta, cost of equity, and cost of capital.
The maximum purchase price an acquirer should pay for a target firm (PVMAX) is defined as its current market or stand-alone value (i.e., the minimum price, or PVMIN) plus the value of anticipated net synergies (i.e., PVNS):
Since the acquirer must earn more than the premium it pays for the target firm when the firms are combined to realize its required cost of capital, the purchase price paid should be less than the maximum price. Otherwise, all value created by combining the firms would be transferred to the target firm’s shareholders. This observation is discussed in greater detail in Chapter 14.
Eq. (10.3) is a reasonable representation of the maximum offer price for firms whose shares are traded in liquid markets and where no single shareholder (i.e., block shareholder)28 can direct the activities of the business. Examples of such firms could include Microsoft, IBM, and General Electric. When markets are illiquid and there are block shareholders with the ability to influence strategic decisions made by the firm, the maximum offer price for the firm needs to be adjusted for liquidity risk and the value of control. These concepts are explored next.
Liquidity is the ease with which investors can sell assets without a serious loss in the value of their investment. An investor in a private company may find it difficult to sell her shares quickly because of limited interest in the company. It may be necessary to sell at a significant discount from what was paid for the shares. Liquidity or marketability risk may be expressed as a liquidity or marketability discount, which equals the reduction in the offer price for the target firm by an amount equal to the potential loss of value when sold.
Empirical studies of liquidity discounts demonstrate that they exist, but there is substantial disagreement over their magnitude. While pre-1992 studies found discounts as high as 50%,29 studies since 1999 indicate more modest discounts, ranging from 5% to 35%, with an average discount of about 20%.30 The decline in the discount since 1990 reflects a reduction in the Rule 144 holding period for restricted shares31 and improved market liquidity. The latter is due to better business governance practices, lower transaction costs, greater access to information via the Internet, and the emergence of markets for trading nonpublic stocks.32 Furthermore, the secular increase in corporate cash holdings has resulted in many firms holding excess cash balances. Since such firms exhibit less liquidity risk, their shares are likely to trade at lower liquidity discounts.33
For many transactions, the purchase price premium includes both a premium for anticipated synergy and for control. The value of control is different from the value of synergy, which represents revenue increases and cost savings resulting from combining two firms. The value of control provides the right to direct the activities of the target firm on an ongoing basis. While control is often assumed to require a greater than 50% ownership stake, effective control can be achieved at less than 50% ownership if other shareholders own relatively smaller stakes and do not vote as a block. An investor may be willing to pay a significant premium to purchase a less than 50% stake if the investor believes that effective control over key decisions can be achieved.
Control includes the ability to select management, determine compensation, set policy, acquire34 and liquidate assets, award contracts, make acquisitions, sell or recapitalize the company, and register the company’s stock for a public offering. The more control a block investor has, the less influence a minority investor has and the less valuable is the minority investor’s stock. Therefore, a control premium is the amount an investor is willing to pay to direct the activities of the firm. A minority discount is the reduction in the value of the investment because the minority owners have little control over the firm’s operations.
Purchase price premiums reflect only control premiums when a buyer acquires a target firm and manages it as an independent subsidiary. The pure control premium is the value the acquirer believes can be created by replacing incompetent management, changing the firm's strategy, gaining a foothold in a market not currently served, or achieving unrelated diversification.35 The empirical evidence available to measure the control premium is limited, resulting in considerable disagreement about its size. Country comparison studies indicate a huge variation in median control premiums from as little as 2%–5% in countries where corporate ownership often is widely dispersed and investor protections are effective to as much as 60%–65% in countries where ownership tends to be concentrated and governance practices are poor. Median estimates across countries are 10%–12%.36 A recent study pegs the average premium paid by investors for a block of stock in the United States at 9.6%, based on 114 publicly disclosed US acquisitions between 1990 and 2010 of blocks of more than 35% but less than 90% of the shares of a company.37
Market liquidity and the value of control tend to move in opposite directions—that is, whenever it is easy for shareholders to sell their shares, the benefits of control diminish. Why? Because shareholders who are dissatisfied with the decisions made by controlling shareholders may choose to sell their shares, thereby driving down the value of the controlling shareholder’s interest. When it is difficult for shareholders to sell without incurring significant losses (i.e., the market is illiquid), investors place a greater value on control. Minority shareholders have no easy way to dispose of their investment, since they cannot force the sale of the firm and the controlling shareholder has little incentive to acquire their shares, except at a steep discount. The controlling shareholder can continue to make decisions that may not be in the best interests of the minority shareholders. The size of control premiums and liquidity discounts are positively correlated, since the value of control rises as market liquidity declines.
Eq. (10.3) can be rewritten to reflect the interdependent relationship between the control premium (CP) and the liquidity discount (LD) as follows:
where
The multiplicative form of Eq. (10.2) results in a term (i.e., LD% × CP%) that serves as an estimate of the interaction between the control premium and the liquidity discount.38 This interaction term reflects the potential reduction in the value of control [i.e., CP%(1 − LD%)] resulting from disaffected minority shareholders’ taking a more active role in monitoring the firm’s performance. This could result in proxy contests to change decisions made by the board and management or the composition of the board as well as litigation.39
There is no such thing as a standard liquidity discount or control premium because the size of the discount or premium should reflect firm-specific factors. These are discussed below.
The median liquidity discount for empirical studies since the early 1990s is about 20%. Table 10.4 suggests a means of adjusting a private firm for liquidity risk, where an analyst starts with the median liquidity discount of 20% and adjusts for factors specific to the target firm. Such factors include firm size, liquid assets as a percent of total assets, financial returns, and cash flow growth and leverage as compared to the industry. While not intended to be an exhaustive list, these factors were selected based on the findings of empirical studies of restricted stocks.
Table 10.4
Factor | Guideline | Adjust 20% median discount as follows |
---|---|---|
Firm size |
• Small |
• Increase discount |
Liquid assets as % of total assets |
• < 50% |
• Increase discount |
Financial returns |
• 2 × industry mediana • ½ × industry median |
• Increase discount |
Cash-flow growth rate |
• ½ × industry median |
• Increase discount |
Leverage |
• 2 × industry median |
• Increase discount |
Estimated firm-specific liquidity discount | = 20% ± adjustments |
a Industry median financial information often is available from industry trade associations, conference presentations, Wall Street analysts’ reports, Yahoo! Finance, Barron’s, Investor’s Business Daily, The Wall Street Journal, and similar publications and websites.
The liquidity discount should be smaller for more highly liquid firms, since liquid assets generally can be converted quickly to cash with minimal loss of value. Furthermore, firms whose financial returns exceed significantly the industry average have an easier time attracting investors and should be subject to a smaller liquidity discount than firms that are underperforming the industry. Likewise, firms with relatively low leverage and high cash flow growth should be subject to a smaller liquidity discount than more leveraged firms with slower cash flow growth because they have a lower breakeven point and are less likely to default or become insolvent.
Factors affecting the size of the control premium include the perceived ability of the target’s current management, the extent to which operating expenses are discretionary, the value of nonoperating assets, and the net present value of currently unexploited business opportunities. The value of replacing incompetent management is difficult to quantify, since it reflects the potential for better future decision making. The value of nonoperating assets and discretionary expenses are quantified by estimating the after-tax sale value of redundant assets and the pretax profit improvement from eliminating redundant personnel. While relatively easy to measure, such actions may be impossible to implement without having control of the business.40
If the target business is to be run as currently managed, no control premium should be added to the purchase price. If the acquirer intends to take actions possible only if the acquirer has control, the purchase price should include a control premium sufficient to gain a controlling interest. Table 10.5 provides a methodology for adjusting a control premium to be applied to a specific business. The 10% premium in the table is for illustrative purposes only and is intended to provide a starting point. The actual premium selected should reflect the analyst’s perception of what is appropriate given the country’s legal system and propensity to enforce laws and the extent to which the firm’s ownership tends to be concentrated or widely dispersed.
Table 10.5
Factor | Guideline | Adjust 10% median control premium as followsa |
---|---|---|
Target management |
• Replace |
• Increase premium |
Discretionary expenses |
• Cut if potential savings > 5% of total expenses • Do not cut if potential savings < 5% of total expenses |
• No change in premium |
Nonoperating assets |
• Sell if potential after-tax gain > 10% of purchase priceb • Defer decision if potential after-tax gain < 10% of purchase price |
• No change in premium |
Alternative business opportunities |
• Pursue if NPV > 20% of target’s stand-alone value • Do not pursue if NPV < 20% of target’s stand-alone value |
• No change in premium |
Estimated firm-specific control premium | = 10% + adjustments |
a The 10% premium represents the median estimate from the Nenova (2003) and Dyck and Zingales (2004) studies for countries perceived to have relatively stronger investor protection and law enforcement.
b The purchase price refers to the price paid for the controlling interest in the target.
Table 10.6
Industry data factor | Acuity Lighting | Home furniture and fixtures industry | Adjustments to 20% median liquidity discount |
---|---|---|---|
Median liquidity discounta | NA | NA | 20.0% |
Firm size | Small | NA | + 2.0 |
Liquid assets as % of total assets | > 50% | NA | − 2.0 |
Return on equity | 19.7% | 9.7% | − 2.0 |
Cash flow growth rate | 15% | 12.6% | 0.0 |
Leverage (debt to equity) | .22b | 1.02 | − 2.0 |
Estimated liquidity discount for Acuity Lighting | 16.0% |
NA, not available or not applicable.
a Median estimate of the liquidity discount of empirical studies (excluding pre-IPO studies) since 1992.
b From Exhibit 10.2: $5,101,147/$23,569,178 = 0.27.
The percentages applied to the discretionary expenses’ share of total expenses, nonoperating assets as a percent of total assets, and the NPV of alternative strategies reflect risks inherent in cutting costs, selling assets, and pursuing other investment opportunities. These risks include a decline in morale and productivity following layoffs, the management time involved in selling assets and the possible disruption of the business, and the potential for overestimating the NPV of other investments. In other words, the perceived benefits of these decisions should be large enough to offset the associated risks. Additional adjustments not shown in Table 10.5 may be necessary to reflect state statutes affecting the rights of controlling and minority shareholders.41
As a practical matter, business appraisers frequently rely on the Control Premium Study, published annually by FactSet Mergerstat. Another source is Duff and Phelps. The use of these data is problematic, since the control-premium estimates provided by these firms include the estimated value of synergy as well as the amount paid to gain control.
Minority discounts reflect the loss of influence due to the power of a controlling-block investor. Intuitively, the magnitude of the discount should relate to the size of the control premium. The larger the control premium, the greater the perceived value of being able to direct the activities of the business and the value of special privileges that come at the expense of the minority investor. Reflecting the relationship between control premium and minority discounts, FactSet Mergerstat estimates minority discounts by using the following formula:
Eq. (10.5) implies that an investor would pay a higher price for control of a company and a lesser amount for a minority stake (i.e., larger control premiums are associated with larger minority discounts). While Eq. (10.5) is used routinely by practitioners to estimate minority discounts, there is little empirical support for this largely intuitive relationship.42
Exhibit 10.3 shows what an investor should pay for a controlling interest and for a minority interest. The example assumes that 50.1% ownership is required for a controlling interest. In practice, control may be achieved with less than a majority ownership position if there are numerous other minority investors or the investor is buying supervoting shares. The reader should note how the 20% median liquidity discount rate (based on recent empirical studies) is adjusted for the specific risk and return characteristics of the target firm. The control premium is equal to what the acquirer believes is the minimum increase in value created by having a controlling interest. Observe how the direct relationship between control premiums and minority discounts is used to estimate the size of the minority discount. Finally, see how median estimates of liquidity discounts and control premiums can serve as guidelines in valuation analyses.
Investment in emerging businesses consists of a series of funding rounds starting with seed financing and extending to Series A, Series B, Series C, etc. A new series of rounds can continue as long as the business requires and can attract new investment. The letters in the series refer to the stages of development of firms interested in raising capital. Before each round, the firm is valued based on the quality of management, track record, growth potential, and risk. The firm's valuation in the most recent funding round is the starting point for valuation in the next round.
Valuations in this context are referred to as premoney or postmoney. Premoney refers to a firm's valuation before it receives its financing or its value in the latest financing round; postmoney is the firm's value including both its premoney valuation plus capital raised in the current round. Assume an investor agrees that a startup is worth $2 million and is willing to inject $.5 million into the firm. Premoney the firm is valued at $2 million and postmoney its value is $2.5 million. Ownership percentages vary depending on whether the valuation is pre- or postmoney: premoney the investor will own 25% of the firm ($.5/$2) and 20% postmoney ($.5/$2.5).
Series A funding usually runs from $2 million to $15 million and is intended to enable the business to pay for market research, build a management team and supporting infrastructure, and to launch their initial products. The Series B round refers to moving beyond the initial development stage by growing market share and expanding into new and larger markets. By this stage, investors have a clear vision for the business. Series C rounds attract investors to already successful businesses with the hope of more than doubling their investment. The objective here is to grow the business quickly, possibly by acquiring other firms. This round is most likely to attract private equity firms, hedge funds, and investment banks.
Ride hailing firm Uber Technologies Inc. (Uber) has shown meteoric growth since its inception in early 2009. The firm required frequent but comparatively small cash infusions to sustain rapid growth. By mid-2016, the firm entered its Series G funding round which valued the business at an eye-popping (postmoney) $69 billion. However, the firm stumbled subsequently, ensnared in sexual harassment scandals, intellectual property lawsuits, and controversy over how its software was used to track drivers and customers. The firm also failed to report a computer hack for more than a year that resulted in the loss of personal data on thousands of drivers and millions of customers. While investor confidence had been shaken, interest in Uber remained high due to its game changing potential. Exhibit 10.4 illustrates how Japanese conglomerate SoftBank Group (SoftBank) along with other investors showed interest in buying a portion of Uber's outstanding shares in late 2017.
Initial public offerings (IPOs) represent the traditional way of taking a private firm public and refer to the first time a private firm offers shares to the public. Usually an investment bank (underwriter) is hired by the firm wishing to sell the shares to determine the type and number of shares to be offered and at what price. The investment bank collects data for a registration statement to be filed with the Securities and Exchange Commission. This statement provides information about the offering and company including financial statements, managers' backgrounds, how the money raised is to be used, and who owns the firm's pre-IPO stock.
During the last decade, private firms were more likely to be acquired than to go public through an IPO. Good at innovating but less so in bringing products to market, many small businesses have chosen to be acquired believing they can more rapidly achieve scale within the infrastructure of a larger firm. And there is evidence, that selling to a strategic buyer can result in valuations superior to IPOs.43 IPOs may also be less attractive than selling to venture capital firms such as Japanese conglomerate SoftBank's venture capital fund which after having raised $93 billion in 2017 announced plans in late 2018 to raise even more. With the amount of cash SoftBank is willing to invest continuing to grow, target firm valuations are likely to increase. Other private investor groups are forced to increase the size of their funds if they wish to participate in the most promising investment opportunities. The resulting flow of new money into private markets enables founders of attractive new firms to “cash out” by selling to venture capital and private equity groups rather than to public market investors.44
For those businesses choosing not to go the merger route and wanting to go public, nontraditional options are available: reverse mergers and special purpose acquisition companies. These are discussed next.
In a reverse merger, a private firm merges with a publicly traded target (often a corporate shell) in a statutory merger in which the public firm survives. Even though the private firm becomes a wholly owned subsidiary of the public shell firm, the former shareholders of the private firm have a majority ownership stake in the public company and control of the board. This is the reverse of most mergers, in which shareholders of the surviving firm end up with a majority interest in the combined firms.
Merging with an existing corporate shell of a publicly traded company may be a reasonable alternative for a firm wanting to go public that either is unable to provide the 2 years of audited financial statements required by the SEC or is unwilling to incur the costs of an IPO. After the private company acquires a majority of the shell’s stock and completes the reverse merger, it appoints new management and elects a new board of directors. The owners of the private firm receive most of the shares of the shell corporation, often more than 90%, and control the shell’s board of directors. The new firm must have a minimum of 300 shareholders to be listed on the NASDAQ Small Cap Market. Shell corporations usually are of two types. The first type is a failed public company whose shareholders want to sell what remains to recover some of their losses. The second type is a shell that has been created for the sole purpose of being sold through a reverse merger. The latter type typically carries less risk of having unknown liabilities. See the case study at the end of this chapter for an example of a reverse merger.
Shareholders in privately held firms commonly exit their ownership positions either by an initial public offering, sale of the firm to a public operating company (sometimes referred to as a sellout), or through a reverse merger. An exit through any one of these mechanisms does not necessarily mean that the shareholders in the privately held firm have completely cashed out their shareholdings. Such shareholders may continue to own a portion of the firm’s equity following an IPO, sellout, or reverse merger. Of these exit strategies, which results in the greatest postexit wealth gain for privately held firm shareholders? The typical IPO generates significantly more wealth for its shareholders than the typical reverse merger or sellout.45 Why? Because firms that have less financial transparency and lower growth potential are more likely to choose reverse mergers than IPOs or sellouts. When information availability is the same for a reverse merger, IPO, or sellout, the wealth difference disappears.
Reverse mergers typically cost between $50,000 and $100,000, about one-quarter of the expense of an IPO, and can be completed in about 60 days, or one-third of the time to complete a typical IPO.46 Despite these advantages, reverse mergers may take as long as IPOs and are sometimes more complex. The acquiring company must still perform due diligence on the target and communicate information on the shell corporation to the exchange on which its stock will be traded and prepare a prospectus. It can often take months to settle outstanding claims against the shell corporation. Public exchanges often require the same level of information for companies going through reverse mergers as those undertaking IPOs. The principal concern is that the shell company may contain unseen liabilities, such as unpaid bills or pending litigation, which can make the reverse merger more costly than an IPO. Indeed, private firms that have gone public through a reverse merger have been delisted from public exchanges because they could not meet the exchange’s listing requirements at a faster rate than those using an IPO.47
In recent years, reverse mergers have been subject to increasing abuse. In late 2011, the SEC increased shareholder protections by prohibiting reverse-merger firms from applying to list on the NASDAQ, the New York Stock Exchange, and NYSE Amex until they had completed a 1-year “seasoning period” by trading on the OTC Bulletin Board or on another regulated US or foreign exchange. The firm also must file all required reports with the SEC and maintain a minimum share price for at least 30 of the 60 trading days before its listing application can be submitted to an exchange and the exchange can approve the listing.
Private investment in public equities (PIPEs) is a commonly used means of financing reverse mergers. In a PIPE offering, a firm with publicly traded shares sells, usually at a discount, newly issued but unregistered securities, typically stock or debt convertible into stock, directly to investors in a private transaction. Hedge funds are common buyers of such issues. The issuing firm is required to file a shelf registration statement, Form S-3, with the SEC as quickly as possible (usually between 10 and 45 days after issuance) and to use its “best efforts” to complete registration within 30 days after filing. PIPEs often are used in conjunction with a reverse merger to provide companies with not just an alternative way to go public but also financing once they are listed on the public exchange. For example, assume a private company is merged into a publicly traded firm through a reverse merger. As the surviving entity, the public company raises funds through PIPE financing. The private firm is now a publicly traded company with the funds to finance future capital requirements.48
Less common than reverse mergers, special purpose acquisition corporations (SPACs) or so-called “blank check” companies represent another nontraditional means of taking a firm public. SPACs are shell corporations established to raise investor funds through an IPO for the purpose of acquiring privately owned firms. The money raised is placed in a trust fund until the SPAC identifies an investment opportunity. SPAC shares often are sold as units consisting of one share of SPAC common and a warrant providing the holder with the right to buy additional common shares at a preset price. SPACs usually have 24 months in which to complete an acquisition. Once an acquisition is completed, the SPAC is transformed from an investment into an operating company whose shares trade on a public exchange. If unsuccessful in making an acquisition in the allotted time, the SPAC is dissolved and the money raised is returned to investors.
As is true of reverse mergers, SPACs offer some advantages over IPOs for the firm seeking a public listing. SPACs have substantial cash on hand and as such are less dependent on stock market conditions than IPOs. SPACs also have the ability to offer target firm shareholders cash, stock or a combination for their shares. Like reverse mergers, SPACs do not have to undergo the lengthy and costly process of SEC registration as the SPAC did this when it went public to raise funds. However, SPACs have significant disadvantages for private firms. When the number of SPAC shareholders is large, the private firm's owners are faced with the possibility that the SPAC shareholders will not approve the deal. Firms going public through reverse mergers usually do not have this concern because the number of shareholders in the shell corporation often is few in number making approval more likely. With SPACs, private firm shareholders can see their ownership position diluted in deals in which they exchanged their shares for SPAC shares when SPAC shareholders exercise their warrants to buy more shares.
In the 1980s, instances of fraud made SPACs unpopular. New regulations in the early 2000s created a new generation of SPACs less opaque than earlier generations. Firms going public through IPOs often show long-term underperformance when compared to similar firms because of the excessive optimism shown by investors in bidding up the firm's price on the first day. The extent of underperformance tends to be larger for those firms taken public by SPACs than for those choosing IPOs.49 Why? Higher quality firms (i.e., those with significant growth opportunities and less leverage) tend to use IPOs while lower quality firms (which tend to be smaller, have limited growth opportunities, and more leverage) use SPACs. SPACs may also underperform the broad stock market indices, particularly if their acquisitions are made close to the 2 year holding period during which the SPAC sponsors are required to complete an acquisition. The time crush may cause them to make bad acquisition decisions. Reverse mergers may underperform IPOs long-term because they frequently involve lower quality firms.
After going private in 2013, Dell returned to the public equity markets in 2018. Dell rejected the IPO route as its excessive debt and slow growth made investors nervous. Its strategy consisted of swapping a new class of stock for a class of publicly traded stock (both issued by Dell) and subsequently listing the new shares on a public exchange. Why this option? Dell wanted to go public and simplify the ownership structure of its 82% owned software subsidiary VMware.
On July 2, 2018, the firm announced an exchange offer consisting 1.3665 shares of new Class C shares or $109 in cash for each share of its publicly traded Class V tracking shares, a 29% premium to the Class V closing price just before the announcement. The cash option values the exchange at $21.7 billion. All Class V stock not converted to cash will be converted to Class C common, and the Class V shares will be eliminated. Dell capped the total cash outlay for the Class V shares at $9 billion. The cash will come from Dell's share of a special dividend paid by VMware whose board agreed to declare a special $11 billion dividend contingent on completing the share exchange.50 Once completed, Dell will list its Class C shares on the New York Stock Exchange allowing the firm public access to equity markets without an IPO.
Dell had considered a complete takeover of VMware through a reverse merger but lacked support from key constituencies. These included a special committee of VMware's board set up to assess this option, management and employees, and shareholders unwilling to become part of a slow growing Dell. While not enabling Dell to own 100% of VMware, the exchange offer did simplify the ownership structure. Before the offer, Dell owned 82% of VMware. Of that, 50% was owned by holders of the tracking stock and the other 32% by Dell founder Michael Dell and private equity firm Silver Lake Investors. The remaining 18% was owned by public shareholders. After the exchange offer, Dell owns 82% of VMware.
An ESOP is a trust established by an employer for its employees; its assets are allocated to employees and are not taxed until withdrawn by employees. ESOPs generally must invest at least 50% of their assets in employer stock. Employees frequently use leveraged ESOPs to buy out owners of private companies who have most of their net worth in the firm. For firms with ESOPs, the business owner sells at least 30% of their stock to the ESOP, which pays for the stock with borrowed funds. The owner may invest the proceeds and defer taxes if the investment is made within 12 months of the sale of the stock to the ESOP, the ESOP owns at least 30% of the firm, and neither the owner nor his or her family participates in the ESOP. The firm makes tax-deductible contributions to the ESOP in an amount sufficient to repay interest and principal. Shares held by the ESOP, which serve as collateral for the loan, are distributed to employees as the loan is repaid. As the outstanding loan balance is reduced, the shares are allocated to employees, who eventually own the firm.51
As noted in Chapter 1, target shareholders of both public and private firms routinely experience abnormal positive returns when a bid is announced for the firm. In contrast, acquirer shareholders may experience abnormal negative returns on the announcement date, particularly when using stock to purchase large publicly traded firms. However, substantial empirical evidence shows that public acquirers using their stock to buy unlisted firms (i.e., both privately held firms and subsidiaries of publicly traded firms) experience significant abnormal positive returns around the transaction announcement date. Other studies suggest that acquirers of private firms often experience abnormal positive returns regardless of the form of payment. In general, acquirers tend to show better performance and have better growth opportunities over their corporate life cycle (i.e., high growth, stable growth, and declining growth periods) when they acquire private (rather than publicly traded) firms.52 These studies are discussed next.
Public-company shareholders earn an average positive 2.6% abnormal return when using stock rather than cash to acquire privately held firms.53 Ownership of privately held companies tends to be highly concentrated, so an exchange of stock tends to create a few very large block stockholders. Close monitoring of management may contribute to these returns. These findings are consistent with studies conducted in Canada, the United Kingdom, and Western Europe.54
Firms acquiring private firms often earn excess returns regardless of the form of payment. Acquirers can also earn excess returns of as much as 2.1% when buying private firms or 2.6% for subsidiaries of public companies. The abnormal returns may reflect the tendency of acquirers to pay less for nonpublicly traded companies, due to the relative difficulty in valuing private firms or subsidiaries of public companies.55 In both cases, shares are not publicly traded and access to information is limited. Moreover, there may be fewer bidders for nonpublicly traded companies. Cash starved public companies may be forced to sell subsidiaries to gain liquidity. For these reasons, private firm shareholders seeking to liquidate their shareholdings or public firms seeking liquidity may be forced to sell at a discount from their true economic value due to their weak bargaining positions. This allows acquirers to realize more of the synergy, which is reflected in their positive abnormal announcement date returns. Consistent with the notion that private firms sell at a discount is that the CEOs of private firms that undergo IPOs or sales to a public firm earn more than those of private firms that are not going public. The additional compensation could reflect the difficulty in selling private businesses.56
Other factors contributing to positive abnormal returns for acquirers of private companies include the introduction of more professional management into the privately held firms and tax considerations. The acquirer’s use of stock rather than cash may induce the seller to accept a lower price, since it allows sellers to defer taxes on gains until they decide to sell their shares.
There is some evidence that premiums paid for family owned firms may be higher than for nonfamily owned private firms. Acquirers buying private firms controlled by nonfamily members average announcement date returns of 1.6% versus 1.1% when the target is a family owned firm.57 Acquirers may have to pay more to get family members to surrender the benefits that accrue to ownership such as family pride, the opportunity to employ other family members, and the ability to set their own salaries and pay dividends.
While announcement date financial returns tend to be higher for acquirers of private than of public targets, there is little difference in their ongoing operating performance following closing.58 The higher announcement date returns may reflect the tendency for acquirers to pay smaller premia for private targets than are paid for public targets. For private target acquirers, postclosing performance improvements are greatest when they make relatively large acquisitions; for public target acquirers, performance improvement is greatest when they make relatively small acquisitions.
Despite the various studies attempting to explain why acquirers of unlisted firms achieve higher announcement date returns than acquirers of public targets, the true explanation for this differing performance around announcement date returns remains elusive. A recent study found little empirical support for unlisted firms selling at a discount from their true economic value due to their need for liquidity or because they were difficult to value.59 These results may reflect the use of different samples, time periods, and methodologies.
Valuing private firms is more challenging than valuing public firms, due to the lack of published share price data and the unique problems associated with private companies. When markets are illiquid and block shareholders exert control over the firm, the offer price for the target must be adjusted for liquidity risk and the value of control. Buyers of private firms in the United States and abroad often realize significant abnormal positive returns, particularly in share-for-share deals.
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Solutions to these practice exercises and problems are available in the Online Instructor’s Manual for instructors using this book (https://textbooks.elsevier.com/web/Manuals.aspx?isbn=9780128150757).
The recovery in the stock market and investors' thirst for greater returns in the wake of record low interest rates have enabled biotech firms to use IPOs as the preferred way to “go public” since the 2008–2009 recession. Despite continued gains in the broad market indices, biotech stocks dropped precipitously in 2016 following a remarkable 5-year bull-run. While such stocks have recovered in 2017, they are for the most part below their 2015 peaks. Consequently, biotech firms, wanting to go public, have had to seek alternative means of doing so. Reverse mergers represented one such alternative.
In a reverse merger, private firms become publicly traded by merging with a publicly listed shell company, with the public company surviving.60 In a merger, it is common for the surviving firm to be viewed as the acquirer, since its shareholders usually end up with a majority ownership stake in the merged firms; the other party to the merger is viewed as the target firm as its former shareholders often hold only a minority interest in the combined companies. In a reverse merger, the opposite happens. Even though the publicly traded company survives the merger with the private firm becoming its wholly owned subsidiary, the former shareholders of the private firm end up with a majority ownership stake in the combined firms.
While conventional IPOs can take months to complete, reverse mergers can take only a few weeks. Moreover, as the reverse merger is solely a mechanism to convert a private company into a public entity, the process is less dependent on financial market conditions because the company often is not proposing to raise capital. The cost of regulatory filings and approvals is less with reverse mergers than with IPOs. Finally, firms lacking in historical financial statements often find the reverse merger as the only practical option.
Early in 2015, biotech firm Tobira Therapeutics went public through a reverse merger after its IPO fizzled. This successful reverse merger seemed to pave the way for more deals such as Catalyst and Targacept in May 2015 using a reverse merger to form Catalyst Biosciences.
On October 31, 2016, Miragen Therapeutics Inc. (Miragen), a developer of drugs utilizing micro RNA, merged with diagnostics company Signal Genetics (Signal) in a reverse merger. The combined firm will be 96% owned by Miragen shareholders, keep the Miragen name, be run by Miragen senior management, remain based in Boulder Colorado, and trade under the ticker symbol “MGEN.” The new board will consist of 8 members, all of whom will be selected by Miragen. Signal shareholders owned the remaining 4% of the new company. The merged companies subsequent to closing will change their name to Miragen Therapeutics.
As part of the deal, Carlsbad, California based Signal, whose shares closed at $.36 on the announcement date, agreed to sell its main operating asset, a multiple myeloma diagnostic technology called MyPRS. While Signal was selling most of its assets, it would retain both known and unknown (off-balance sheet) liabilities. In a separate but concurrent transaction, an investor group consisting of new and existing Miragen shareholders would invest $40 million into the combined company. This left the new firm with more than $60 million in cash at closing. Each owner of Miragen common stock received approximately 0.7031 shares of Signal common stock, with the combined company having approximately 21.3 million shares outstanding.
Existing Miragen shareholders, as well as those in the concurrent financing (so-called PIPE investment), receive newly issued shares of Signal common stock. Signal’s board of directors approved a 1-for-15 reverse stock split of its common stock, which took effect immediately following the close of trading on the NASDAQ on November 4, 2016. The reverse stock split is being implemented by Signal to maintain the listing of its common stock on the NASDAQ.61
The motivation for the merger reflected Miragen's promising micro RNA therapeutics programs, its limited resources to fully develop these programs, and its desire to have its shares publicly listed. In contrast, publicly traded Signal was prepared to raise cash by selling its proprietary technology and issuing new shares through a private placement.
For accounting purposes the merger is considered to be a reverse merger under the acquisition method of accounting in which Signal is considered the acquirer and Miragen the target firm. For tax purposes, the merger will be treated as a reorganization rather than an actual sale in accordance with the US tax code (see Chapter 12 for a more detailed discussion). Consequently, Miragen shareholders will not recognize a gain or loss upon the exchange of Miragen shares.
The merger closed on February 23, 2017 creating a clinical-stage, biopharmaceutical company developing proprietary drugs targeting complex diseases. Thinly traded Signal shares dropped by almost 21% due to the issuance by the firm of millions of new shares. The activities that took place at closing included the following: the issuance of new Signal common stock, the change of control, the change in Signal's name to Miragen Therapeutics, a 1 for 15 reverse stock split, an increase in the number of authorized shares of Signal common to 100 million from 50 million, and the sale of Signal's operating assets to Quest Diagnostics.
Fig. 10.1 illustrates the reverse merger process. Signal created a wholly owned subsidiary shell corporation (Merger Sub) and exchanged the Merger Sub shares for its shares. Merger sub is merged with Miragen in a reverse triangular merger62 with Miragen surviving as a wholly owned subsidiary of Signal. The reverse triangular merger preserves licenses, contracts, and intellectual property owned by Miragen. Miragen is then merged with Signal in a backend merger and the firm is renamed as Miragen Therapeutics, which now trades as a public company.
Lack of interest in biotech stocks in 2016 would have made an IPO difficult. Miragen lacked sufficient resources to complete the needed clinical trials for its attractive drugs before they could get Food and Drug Administration approval. In contrast, Signal had cash (or access to cash) and few attractive internal investment opportunities. Signal was also a listed firm. These complementary needs illustrate the conditions in which reverse mergers often take place.
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