Analysis of content on social media can get very confusing due to difficulty of working on a large amount of data and also trying to make sense out of it. For this reason, it's extremely important to ask the right questions in the beginning to get the right answers. Even though this is an exploratory approach, and getting exact answers may be difficult, the right questions allow you to define the scope, process, and the time.

The main questions that we will be working on are the following:

• What does Google post on Facebook?
• How do people react to Google posts? (likes, shares, and comments)
• What do Google's Facebook audience say about Google and its ecosystem?
• What are the emotions expressed by Google's Facebook audience?

With these questions in mind we will proceed to the next steps.