Wrap Up

Social media requires a diverse toolset to monitor how employees and customers and competitors use your information and what potential threats they pose to your reputation. By analyzing the information and business processes you need to conduct social media campaigns, you can determine the necessary tools to monitor activity, determine where the dangers lurk, and report back to management all necessary data to reduce your risk.

Improvement Checklist

Have you identified what key search terms you will be monitoring?

Have you selected the technology software necessary to conduct monitoring and reporting?

Did you define the data that needs to be tracked in the social media landscape?

Have you implemented a response scenario to use when faced with a theft of intellectual property or other form of social media attack?

Have you developed the metrics you need to report to management on the capabilities of your tools?