Apendix B
Thought Leaders
The following people—listed alphabetically—are noted within the book and are collected here to provide a convenient reference to their ongoing work and thinking. Take the time to check them out: Consider following them on Twitter and subscribing to their blogs and podcasts.
Susan Abbott
President and senior consultant and researcher at Abbott Research, Susan Abbott helps clients discover insights and develop response strategies that support their business. You can follow Susan on Twitter (@SusanAbbott) and read her blog here:
www.customercrossroads.com/customercrossroads/
Glenn Assheton-Smith
Glenn Assheton-Smith describes himself as very curious. That alone makes his work worth reading: He has an excellent set of blog posts on applying social media to business and in particular to the media and journalism. You can follow Glenn on Twitter (@GlennAssh), and do read the set of posts he has created, beginning here:
Rohit Bhargava
Rohit Bhargava is a consumer behavior expert and is the author of Likeonomics (Wiley, 2012) and Personality Not Included (McGraw-Hill, 2008). Rohit blogs actively and also teaches marketing at Georgetown University. You can follow Rohit on Twitter (@rohitbhargava) and read his blog here:
Jeanne Bliss
Author Jeanne Bliss (I Love You More Than My Dog, Portfolio Hardcover, 2009) is passionate about the processes that create amazing customer experiences. You can follow Jeanne on Twitter (@jeannebliss) and read more about Jeanne and her work here:
Krishna De
Dublin, Ireland–based Krishna De blogs about social media and its application in business. You can follow Krishna on Twitter (@krishnade) and read more about Krishna and her work here:
Jyri Engeström
Sociologist, Jaiku cofounder, and now Google product manager, Jyri Engeström coined the term social object as a label for the things that people socialize around. You can follow Jyri on Twitter (@jyri) and read his blog here:
Gautam Ghosh
Gautam Ghosh works for Philips India and has a passion for internal collaboration and knowledge management. You can follow Gautam on Twitter (@gautamghosh) and read his blog here:
Nathan Gilliatt
Nathan Gilliatt, principal, Social Target, provides thinking and services supporting the implementation of active listening and business strategy. You can follow Nathan on Twitter (@gilliat) and read Nathan’s blog here:
http://net-savvy.com/executive/
Paul Greenberg
Paul Greenberg is a recognized thought leader in Social CRM and the application of social technology in business. You can follow Paul on Twitter (@pgreenbe) and read more from Paul here:
http://the56group.typepad.com/
Rachel Happe and Jim Storer
Rachel Happe and Jim Storer are behind The Community Roundtable, a great resource for community managers. You can follow them on Twitter (@rhappe and @jimstorer), and read more about their work here:
www.communityroundtable.com/blog/
Jeff Jarvis
Well known partly for his work involving Dell, Jeff Jarvis is a recognized leader in the application of social technology in business and customer service. You can follow Jeff on Twitter (@jeffjarvis) and read his blog here:
Avinash Kaushik
Avinash Kaushik is the author of Web Analytics: An Hour a Day (Sybex, 2007) and Web Analytics 2.0 (Wiley, 2009). Avinash publishes the blog Occam’s Razor. You can follow Avinash on Twitter (@avinashkaushik) and read his blog here:
Peter Kim
Peter Kim works with Austin’s Dachis Group. Formerly with Forrester Research, Peter focuses on social technology and its impact on business. You can follow Peter on Twitter (@peterkim) and read his blog here:
Esteban Kolsky
Esteban Kolsky is a social strategist focused on the application of social technology to business. You can follow Esteban on Twitter (@ekolsky) and read his blog here:
J. D. Lasica
Writer J. D. Lasica offers his views on social technology, cloud computing, and more. You can follow him on Twitter (@jdlasica) and read his blog here:
Brent Leary
Brent Leary is cofounder and partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and midsize enterprises. You can follow Brent on Twitter (@BrentLeary) and read his blog here:
Frank Leistner
Based in Zürich, Frank Leistner is the author of Mastering Organizational Knowledge Flow (Wiley, 2010). He is passionate about the flow of knowledge in large organizations. You can follow Frank on Twitter (@kmjuggler).
Charlene Li
Charlene Li is the author of Open Leadership and coauthor of Groundswell; she is the founder of Altimeter Group and a former analyst with Forrester Research. You can follow Charlene on Twitter (@charleneli) and read her blog here:
Ross Mayfield
Ross Mayfield is the founder of Socialtext. You can follow Ross on Twitter (@ross) and read his blog here:
Gaurav Mishra
Gaurav Mishra is founder and CEO of FutureCrafting, based in Shanghai. Gaurav is now focused on the application of personal and social technology for wellness. You can follow Gaurav on Twitter (@Gauravonomics) and read more from him at his blog here:
Kate Niederhoffer
Dachis Group principal Kate Niederhoffer offers her perspective on social technology and its measurement. You can follow Kate on Twitter (@katenieder) and read her blog here:
http://socialabacus.blogspot.com/
Nick O’Neill
Writer and industry analyst Nick O’Neill publishes a collection of reviews and commentary on a variety of social media topics including the use of analytics. You can follow Social Times on Twitter (@allnick), and you’ll find the Nick’s online commentary here:
Jeremiah Owyang
Jeremiah Owyang is a recognized expert in the tools, technologies, and techniques that are essential when applying social concepts to business. You can follow Jeremiah on Twitter (@jowyang) and read his blog and learn about his new firm Crowd Companies here:
K. D. Paine
Tired of hearing “The problem with social media is that you can’t measure it”? Encourage people within your organization to look at K. D. Paine. You can follow her on Twitter (@kdpaine) and read more from her here:
www.painepublishing.com/what-we-do/
DJ Patil
DJ Patil, vice president of Product at RelateIQ, was formerly the chief scientist at LinkedIn. You can follow DJ on Twitter (@dpatil), where he often references topics and concepts related to the social graph.
Dr. Natalie Petouhoff
Consultant and speaker Dr. Natalie Petouhoff offers her views on the potential of social technology applied to business. You can follow Natalie on Twitter (@drnatalie) and read her blog here:
Kaushal Sarda
Kaushal Sarda is the CEO of the enterprise applications and products firm Kuliza, based in Bangalore. You can follow Kaushal on Twitter (@ksarda) and read more about Kuliza here:
Susan Scrupski
Susan Scrupski is the founder of Change Agents Worldwide, a professional network that serves large enterprise organizations interested in adopting new behaviors and technologies for the 21st century. You can follow Susan on Twitter (@ITSinsider) and read more from Susan and Change Agents Worldwide here:
http://blog.changeagentsworldwide.com
Filberto Selvas
Filberto Selvas is a product planner and manager with experience and insight on social networking tools and technologies. You can follow Filberto on Twitter (@filbertosilvas) and read his social technology blog here:
Ted Shelton
Ted Shelton is vice president, Consulting – Customer Solutions Practice at Cognizant Technology Solutions. You can follow Ted on Twitter (@tshelton) and read his blog here: