A choropleth map, known as a filled map in Tableau, is a modification of a traditional marks map, in that study areas (regions, states, and counties) are filled with the measure of interest and colors are used with different hues or diverging progression to assist the reader in identifying areas of poor or good performance.
Let's use the sample file, Sample – Superstore Sales (Excel)
. Open a new worksheet and select Sample – Superstore Sales (Excel) as the data source.
Once the data is loaded on the worksheet, perform the following steps to create a choropleth or a filled map:
We selected State as the level of detail for this example of choropleth maps (known as filled maps in Tableau), and Tableau created a color range to encode Profit; that is, dark green for higher profit and pink for losses. This allows the reader to quickly identify Montana as a state with losses and West Virginia and Nevada, among others, as states with lower profit margins. It is slightly challenging, however, to identify which states grossed the highest profit, as hues of the green color at a higher profit level look very similar, and that is one of the main disadvantages of using this type of map. An alternative to overcome this problem will be creating a sorted bar chart, which, if plotted correctly, will help the reader identify similar states without any guesswork.