Part 2: Market and Customer Insights

In this part, you will learn how to obtain and analyze market data by leveraging certain tools. This part will teach you how to obtain search trends, enrich trends with similar queries, use scraping tools to obtain data, and structure the results to drive better decisions using effective visualizations to monitor key business performance KPIs.

This part covers the following chapters:

• Chapter 3, Finding Business Opportunities with Market Insights
• Chapter 4, Understanding Customer Preferences with Conjoint Analysis
• Chapter 5, Selecting the Optimal Price with Price Demand Elasticity
• Chapter 6, Product Recommendation