Recommended reading

Every now and then I mentioned other books that could tell you more than I have. Here’s the list all brought together.

Barden, Phil, Decoded, John Wiley & Sons, 2013.

Baron, Renee and Wagele, Elizabeth, The Enneagram Made Easy: Discover the 9 Types of People, Thorsons, 1994.

De Bono, Edward, Lateral Thinking: A Textbook of Creativity, Penguin, 2009.

Eagleman, David, Incognito: The Secret Lives of the Brain, Canongate, 2012.

Gladwell, Malcolm, The Tipping Point, new edn, Abacus, 2002.

Goleman, Daniel, Emotional Intelligence: Why it Can Matter More than IQ, Bloomsbury, 1996.

Hargadon, Andrew, How Breakthroughs Happen, Harvard Business School Press, 2003.

Hartwell, Margaret and Chen, Joshua, Archetypes in Branding: A Toolkit for Creatives and Strategists, How Design Books, 2012.

Kahneman, Daniel, Thinking, Fast and Slow, Penguin, 2012.

Lehrer, Jonah, The Decisive Moment, Canongate, 2012.

Lehrer, Jonah, Imagine: How Creativity Works, Houghton Mifflin Harcourt, 2012.

Morgan, Adam, Eating the Big Fish, 2nd edn, John Wiley & Sons, 2009.

Osborn, Alex, Applied Imagination: Principles and Procedures of Creative Problem-Solving, 3rd edn, revised, Charles Scribner’s Sons, 1979.

Ramachandran, V. S., The Tell-Tale Brain: Unlocking the Mystery of Human Nature, Windmill Books, 2012.

Thaler, Richard H. and Sunstein, Cass R., Nudge: Improving Decisions about Health, Wealth and Happiness, Penguin, 2009.

Young, James Webb, A Technique For Producing Ideas, new edn, McGraw-Hill, 2003.

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