airlines example
aleatoricism
alternatives, exploring
Amazon
analysis/analytical approach, 2nd, 3rd, 4th
Anderson, Adam
angel’s advocate, playing
Apollo 13
apology, superfluous
Apple, 2nd, 3rd
giving itself constraints
iPhone
Macbook Air
Argos catalogue
assumptions, 2nd
challenging of, 2nd
Band-Aid solution
Barclays, Ping-it app
Barden, Phil
Decoded
Batman
Baylis, Trevor, 2nd
Ben & Jerry’s
bigger issue, solving of see think bigger
bionanotechnology
Blackberry
Boden, Johnnie
Body Shop, The
boulder tackling role play exercise, 2nd, 3rd
Brailsford, Dave
brain, 2nd, 3rd, 4th
and cheating
development of
and pattern recognition, 2nd, 3rd
and problem solving
shortcomings of conscious
shortcomings of unconscious
brainstorming
electronic (EBS)
brainstorming sessions, 2nd
development
combine and refine
contributing after the session
distil not dilute
persistence beats resistance
playing angel’s advocate as well as devil’s advocate
and spider diagrams
voting on ideas
generation
encourage, support, provoke (ESP)
flipcharts and tips for creating notes
introducing problem-solving tools
preparation
icebreaker event
inviting the right people
making the problem visible
one-many-one (1M1) approach
props
rules for session, 2nd, 3rd, 4th
structure of session, 3rd
studying problem
time allowed for
Top-Of-Mind (TOM) ideas
brand, thinking like a, 2nd
bridging idea, developing a
British Airways
Burnett, Leo
Caan, James
car company advertising example
‘cheat’ solution
chemistry
chess, 2nd
Chesterton, Gilbert K.
child, thinking like a, 2nd
choice architecture, 2nd
action
conjuring positive thoughts
Lloyds Bank example
summary
theory
toolkit
visual
Volkswagen example
ways to use successfully
Christie, Agatha
Murder on the Orient Express
Clarkson, Jeremy
clockwork radio, 2nd, 3rd
cloud computing
collaboration
combinations
combine and redefine
action
Dyson example
and equivalence approach
stacking and cracking
summary
theory
toolkit
visual
ways to use successfully
confirmation bias
conscious mind
versus unconscious in problem solving
constrained, being, 2nd
action
Apple example
creating constraints
examples of constraints
summary
theory
toolkit
visual
ways to use successfully, 2nd
contrary, being, 2nd
action
Gü example
summary
theory
toolbox
visual
ways to use successfully
conventions
challenging of, 2nd, 3rd
Cresswell, David
da Vinci, Leonardo
de Bono, Edward, 2nd
Deep Blue computer
devil’s advocate, playing, 2nd
Duncan, Tim
Dyson
Air Multiplier
Contrarotator washing machine
Dyson, James, 2nd
Eagleman, David
Incognito
ecommerce sites
and Buy Now/Add to Basket buttons
Edison, Thomas, 2nd
Einstein, Albert, 2nd, 3rd
Eisenhower, Dwight D.
electronic brainstorming (EBS)
encourage, support, provoke (ESP)
Encyclopaedia Britannica
Enigma code
equivalence approach
escalators (Swedish underground)
face to face
and pitch preparation
Facebook
facts and figures, and pitch preparation
famous person, thinking like a, 2nd
Fingerworks
flipcharts
footballers’ brains
Forbes, Michael
Ford, Henry, 2nd
Gandhi, Mahatma
Gates, Bill
Gide, André
Gladwell, Malcolm
The Tipping Point
Goleman, Daniel
Emotional Intelligence
Gü
Halifax Savers Prize Draw, 2nd
Hargadon, Andrew
How Breakthroughs Happen
Hartwell, Margaret and Chen, Joshua
Archetypes in Branding
headline
Heinlein, Robert
hindsight
holistic approach
and reverse engineering
Holmes, Oliver Wendell
House
icebreaker event, 2nd
implementation
and collaboration
persistence beats resistance
pitch preparation
proof of concept
stress test
insight, 2nd
instant cake mix
intelligent design
interrogate and extrapolate
action
breaking problems down into smaller parts
and spider diagram
summary
theory
toolkit
traffic and zipper system example
visual
ways to use successfully
Jeppesen, Dr Lars Bo
Jobs, Steve, 2nd, 3rd, 4th
jokes
Kahneman, Daniel
Thinking, Fast and Slow, 2nd
Kasparov, Garry, 2nd
Kelly, Lorraine
Kettering, Charles
Lakhani, Dr Karim
lateral thinking, 2nd
laziness, 2nd
Lee, Tommy
legacy product/service
Lehrer, Jonah
The Decisive Moment
Imagine
lightbulb moment
Lincoln, Abraham, 2nd
link baiting
lipstick on mirror problem
Lloyds Bank, Money Manager
logic, ignoring
‘Mad Inventor’ exercise, 2nd
Magners, 2nd
Marmite/Middle East example
Martin, Tim
mashup
Maslow, Abraham
Melcher, Joseph
Metcalfe, Robert
Microsoft
Xbox 360
Middle East/Marmite example
MindNode app
mixtures
Monroe, Jack
Morgan, Adam
Eating the Big Fish
Motley Crue
Mouse Trap board game
movie poster icebreaker, 2nd
murder mystery dinner party
muscle memory
NASA
Nintendo Wii
notes, tips for creating
old + new = new
action
Snapchat app example
summary
theory
toolkit
use entirely new elements approach
use existing elements approach
visual
ways to use successfully
O’Leary, Michael
one-many-one (1M1)
Osborn, Alex
Applied Imagination
over-engineering, 2nd
Pareto Principle, 2nd
pattern recognition, 2nd, 3rd
Pauling, Linus
persistence, 2nd
Phillips, Helen
pitch preparation
face to face
facts and figures
find something analogous
headline
make it easy
positive thinking
conjuring
problem
adding to before cracking it
making irrelevant
problem solving
analysis and insight
conscious versus unconscious in
explanation of
progress, prevention of by process
proof of concept
radio, clockwork, 2nd, 3rd
Ramachandran, V.S.
The Tell-Tale Brain
random insertion, 2nd
action
developing a bridging idea
‘Mad Inventor’ exercise
and Middle East/Marmite example
picking seed word at random and finding associations
picking seed word from set categories
summary
theory
toolkit
visual
ways to use successfully
red printing example
reverse engineering
action
Boden example
holistic approach
step by step approach
summary
theory
Tim Martin (Wetherspoon’s) example
toolkit
visual
ways to use successfully
role play, 2nd
see also think like another
Rowling, J.K.
Ryanair
Samsung
Schiphol Airport, toilets at
Schooler, Jonathan W.
shortcuts, taking
sidestep the issue, 2nd
action
boulder tackling role play exercise
finding alternative route
making a problem irrelevant
summary
theory
toolkit
visual
ways of using successfully
yoghurt company example
silo mentality
Sin City (film)
Smart car
Snapchat app
solving something simpler, 2nd
action
asking the right question
Band-Aid solution
benefits of
cheat solution
methods
Samsung example
summary
theory
toolbox
using interrogate and extrapolate
visual
ways of using successfully
Sony Playstation, 2nd
Space Pen
spider diagrams
and brainstorming sessions
and interrogate and extrapolate
Stella Artois
Stevens, George
Stravinsky, Igor, 2nd
stress test
Swatch
Team GB cycling team
Thaler, Richard and Sunstein, Cass
Nudge
The Greatest Story Ever Told (film)
think bigger, 2nd, 3rd
action
and airlines example, 2nd
Halifax example
power of ‘why’
reasons
summary
theory
toolkit
useful for innovating
visual
ways to use successfully
think like another, 2nd, 3rd, 4th
action
deciding who or what you want to take the perspective of
and Dyson Air Multiplier, 2nd
recommended roles
Ryanair/O’Leary example
summary
theory
thinking like a brand, 2nd
thinking like a child, 2nd
thinking like a famous person, 2nd
toolkit
visual
ways to use successfully
toaster radio
Top-Of-Mind (TOM) ideas
Toyota
‘Five Why Process’
traffic
and zipper system
Twain, Mark, 2nd
unconscious mind
versus conscious in problem solving
Volkswagen
‘Fun Theory’ series
Wayne, John, 2nd
Wetherspoon’s
‘why’, power of
WiFi
Wright, Orville
yoghurt company, shelf life problem
Young, James Webb
A Technique for Producing Ideas
zipper system
