Positioning Yourself for Success57
Understanding your organization’s strategy
As part of managing your team, you need to understand how you fi t into
the bigger picture. Your organization has an overarching plan for develop-
ing its competitive advantage, likely served by a series of cascading goals
for business units and individuals. In chapter 15, “Strategy: A Primer,”
you’ll learn more about how such strategies are created, but for now it’s
only important to consider the expectations for your performance. As a
manager, you work through your employees to support the company’s over-
all plan; your own strategies and goals must align with the priorities set
from above. So as you make your own plans, clarify what you’re supposed
to be delivering and how you’re supposed to do it.
Step 1: Gather information about your strategic objectives
In addition to reviewing any strategy documentation that your team, di-
vision, or organization may have, begin with a “listening tour”—a series
of conversations with key fi gures in your organization that will help you
clarify its strategic objectives. It’s obviously important to interview your
boss, but you also want to understand the perspectives of other leaders in
your group or organization.
But don’t just look up for answers. Consider coworkers below or lateral
to you. You also want to hear from people with insight who may not have
positional power to act on their ideas, but they will have a good read on
what’s really going on. Who’s been at the company for a long time? Who’s
worked closely with the current leadership? Who recently transferred from
a company that went through a similar change process? For example, a
peer in R&D might have niche knowledge about how technology in your
fi eld is likely to evolve, while someone in market research may have the
most up-to-date information about how your customer base is evolving.
Use the sample language in the box “Defi ning strategic objectives” as a
template for these conversations.
As you conduct these conversations, press for clarity and specifi city. “I
hear you saying that innovation is a priority for my team. Where would you
like to see us focus?” If open-ended questions aren’t getting you answers,