The International Negotiators’ Toolkit
You now have a number of models, graphs, and matrixes to help you to plan, operate, and monitor your international negotiations. In this last chapter, you will find the international negotiator’s toolkit, which is a complementary set of tools to structure and organize your approach.
Sometimes you might feel uncomfortable with a negotiation. There are things that you want to do, but you don’t dare take the leap to do them. An international negotiator cannot be shy or fearful. You need to enjoy each single negotiation round. If not, you are either doing the wrong job, or doing it the wrong way.
It can also happen that you hesitate too much before a tempting decision, and you are not conscious of what is restraining you. The rubber band effect will help you to identify the factors holding you back (your weaknesses) and the factors pulling you forward (your strengths). Listing these will give you a better overview of the situation, and you will be able to decide about allocating more weight to one of the sides. You need to know what is holding you back, and what would release you and let you work the way you would enjoy. Figure 4.1 suggests some examples of influential factors.
Figure 4.1 The rubber band effect
Source: Adapted from Krogerus and Tschäppeler (2011).
The Roadmap
International negotiators rarely visualize the negotiation process holistically. They are more likely to have a fragmented view of parts of it: some that are written and structured and others that are just in their minds. The negotiation flow scheme in Figure 4.2 gives you an overview of the whole process. It helps you to better prepare your negotiations and monitor each phase, so you can see where you are going.
Figure 4.2 The negotiation flow
People tend to say that negotiation is a stressful activity. It is true to some extent, because the outcomes are always unknown. There is a lot to be thought through and done before, during and after. The list of things you should think about is even longer when you work in international settings, which will add to your stress. You will want to get some of them out of your way by becoming accustomed to them beforehand. Here are some universal behaviors you can adopt in your day-to-day life, which will save you time and effort when you are negotiating abroad:
•Never interrupt people when they are talking.
•Never sit with your legs crossed in a way that others can see the soles of your shoes.
•Never point to something or someone.
•Never touch a child’s head.
•Avoid putting business cards in your wallet or pocket immediately after you receive them.
•Accept invitations easily.
•Talk to people you don’t know and build relationships.
•Try to pick up on nonverbal clues.
If you acquire those habits when you are at home, you won’t need to think about any of them when you are negotiating abroad—they already will be part of your natural behavior. That will allow you to focus on your negotiation strategy—rather than avoiding making mistakes—increasing the time and energy you can devote to reaching your negotiation goals. You have too many core aspects of your negotiation to think about. The less time you devote to peripheral issues, the better you will feel.
The Intelligent International Negotiator
To be a better international negotiator, you should take into account the 10 cultural orientations and the four factors of the cultural intelligence model. The following table gives an overview of both.
Start by filling in the first column (cultural intelligence [CQ] drive) for each cultural orientation. This will allow you to understand your counterparts’ motivations and the reasons why they will negotiate with you. Do the same thing in the second column (CQ knowledge). This helps you understand their values and norms, and what is likely to be acceptable to them and what is not. The third column (CQ strategy) will help you understand to what extent their values translate into their negotiation strategy. The last column (CQ action) will help you to picture their communication styles and the types of information they find useful.
Let’s illustrate this in Table 4.1 by taking the French as an example of a culture you could negotiate with.
Table 4.1 Cultural intelligence model and 10 cultural orientations
Cultural orientations |
CQ drive |
CQ knowledge |
CQ strategy |
CQ action |
Environment |
Constraint: would rather not do it but needs to |
Constraints are part of life. Try to cope with them without making much effort |
Try to benefit from the situation, as the negotiation was not a personal choice |
Address the counterpart without demonstrating enthusiasm or strong inclinations |
Time |
Polychronic time: Semifluid slightly linear |
Should take time to talk about what needs to be discussed, but patience is limited and should not miss opportunities |
Use as much time as needed to get where they want to go. Deadlines are just guidelines |
Take their time to make sure they have all the information they need to avoid risky decisions |
Action |
Being is more important than doing |
Reputation, self-respect, superiority |
Use titles and background to prove legitimacy |
Focus on the person more than on the achievements |
Communication |
Middle context: Often subtle and between the lines, formal |
It is rude to not mince words. Titles and formality are businesslike |
Use second degree communication and expect others to pick up on the implications |
Talkative: ask more questions than give answers. Often answer with another question |
Space |
Medium private space; large private life bubble |
Closeness only when unavoidable. Private life is strongly protected |
Keep distance, as the goal is not to make friends |
Reluctant to talk about private life and to establish intimacy |
Power |
Strong hierarchy |
Respect influential and important people |
Important people deserve more attention |
Need approval from the hierarchy, which can slow down the negotiation |
Individualism |
Individualistic and particularistic |
Defend own interests but adapt behavior depending on the counterpart |
The do and don’t lists vary, depending upon the counterparts and the type of relationship established with them |
Adapt discourse and approach depending on whom they are talking to |
Competitiveness |
Compete and cooperate |
Compete without saying it openly, but would like to cooperate if possible |
Competition is not politically correct. Should collaborate, but want to obtain more than counterparts |
Try to find solutions for the counterpart if their problems are preventing them from finding acceptable conditions. |
Structure |
Order is not rigid |
Switching quickly from topic to topic is being smart and intelligent |
It is important to have clear ideas that can be used, depending on the situation and at the right moment |
Might switch from one topic to another. Allow several digressions and associations with topics that don’t seem to be related |
Thinking |
Inductive and systemic |
Intellectual exercises are welcome. Intellectually skilled people can visualize relevant connections |
No action can be undertaken without a long period of thinking and discussion |
Every action has a reaction. Should be able to measure consequences of all possible decisions and anticipate all possible problems |
You can start by completing this table for your own culture. It will help you to know more about yourself and also to master the tool before you move smoothly to your counterparts’ cultures.
International Negotiator’s Toolkit
Here are several tools that will assist you in creating successful international negotiations.
You can start by identifying your own negotiating style by taking the following test.
What’s Your Behavioral Style as a Negotiator Questionnaire
For each of the following statements, you have 10 points. Divide those points among the three possible responses to indicate what sounds most like you. There is no right or ideal score. Just remember to always use all 10 points for each statement.
1. In preparation for a negotiation, you …
a._______ Wonder what your counterpart will be like and hope you will not be taken advantage of in the negotiation process.
b._______ Mentally prepare to compete with your counterpart and begin to plan your strategy.
c._______ Cautiously prepare your case, making sure you have supporting data and research to strengthen your position.
2. When initially meeting your counterpart, you …
a._______ Take time to connect on a personal level and concern yourself with setting a positive tone before beginning the negotiation.
b._______ Push to quickly present your goals, facts and data, having little need for social formalities before getting down to business.
c._______ Begin the process slowly, listening to your counterpart’s position before presenting your information.
3. In presenting information during the negotiation, you …
a._______ Want to make sure your counterparts know your concerns, but also know that you are concerned with their position.
b._______ Present only information that will strengthen your position.
c._______ Have a strong need to present all factual information in a detailed, sequential, and complete manner.
4. When it is difficult to gain agreement on a point, you are likely to …
a._______ Compromise your position if it means you can get an agreement and preserve the relationship.
b._______ Keep pursuing your options until you gain what you want.
c._______ Ask questions to better understand your counterpart’s position while continuing to present facts to support your position.
5. When your counterpart surprises you with important information you did not have, you …
a._______ Feel that your trust has been violated.
b._______ Quickly counter assertively with new information of your own.
c._______ Examine the new information in detail.
6. In trying to reach an outcome, at times you have …
a._______ Let the other party determine the outcome for the sake of reaching an agreement.
b._______ Used the other party’s weakness to your advantage.
c._______ Not budged from your position if you believed that you were right and the other party was not being ethical.
7. During the negotiation, your communication with the other party …
a._______ Is informal and not always related specifically to the negotiation.
b._______ Is assertive, direct, and specific to the negotiation.
c._______ Is cautious, reserved and unemotional.
8. When a negotiation is not going well for you, you …
a._______ Get frustrated and begin to feel you are being personally taken advantage of.
b._______ Focus on strategies you can use to achieve your desired outcome.
c._______ Focus on the available facts and data and look for viable alternatives to help you achieve your desired outcome.
9. When you need additional information from your counterpart, you …
a._______ Worry that your counterpart will feel pressured or threatened by too many questions.
b._______ Question your counterpart directly, targeting only specific information you need to be successful.
c._______ Question your counterpart thoroughly to ensure the facts you have are complete and detailed.
10. At the conclusion of the negotiation you …
a._______ Care what your counterpart thinks about you and try hard to end the negotiation on a positive note.
b._______ Are less concerned about what your counterpart thinks about you and more concerned about whether you have achieved your goals.
c._______ Are concerned that your counterpart feels the final outcome was fair.
a._______ Total
b._______ Total
c._______ Total
Total = 100
If you’ve got higher score for a, your style is amiable, for b, you are a driver, or for c, you are an analytical negotiator. Here are the characteristics of each:
a Amiable |
b Driver |
c Analytical |
Have a strong concern for relationships |
Have a strong concern for outcomes; consider any relationship with the counterpart as secondary to the outcome or final result |
Have a strong need for timely, accurate, detailed facts and information |
Focus more on feelings and less on facts |
Are focused more on facts, less on feelings |
Are uncomfortable about bringing personal feelings into the negotiation |
Have a need to be liked |
Process information quickly; have little need for explanation or detail |
Process information slowly |
Ask many questions and may at times appear unfocused |
Are impatient |
Are economical |
Are trusting |
May view negotiating counterparts as adversaries |
Can be emotional and difficult to read |
Are typically good listeners |
Have a strong need to win |
Are logical and organized |
Feel comfortable sharing personal issues and concerns |
Are self-confident and assertive; may at times appear domineering and aggressive |
Are highly principled |
Work at a steady pace; don’t like to be rushed |
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Speak slowly and directly; ask many questions |
Have a strong desire for harmony |
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Are cautious and detail-oriented |
Source: Stark and Flaherty (2003).
When you prepare your negotiation strategy, use the Cultural Analysis Grid to better understand your counterpart’s cultural environment. It summarizes the most relevant information you should get before undertaking a negotiation.
Cultural Analysis Grid
Country:
Relevant history |
(a) Key dates (b) Key events |
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Geography |
Location |
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Climate |
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Topography |
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Social institutions |
Family (a) Nuclear family (b) Extended family (c) Dynamics of the family (d) Female/male roles |
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Education (a) Primary education (b) Secondary education (c) Higher education (d) Literacy rate |
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Political system (a) Political structure (b) Political parties |
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Social institutions |
(c) Stability of government (d) Special taxes (e) Role of local government |
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Legal system (a) Judiciary system (b) Patents, trademarks… |
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Social organizations (a) Groups (b) Social classes (c) Clubs and associations (d) Race, ethnicity, subcultures |
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Business customs and practices |
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Religion |
(a) Doctrines and structures (b) Relationship with people (c) Prominent religions (d) Powerful and influential cults |
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Aesthetics
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(a) Visual arts (b) Music (c) Drama, ballet, opera (d) Folklore and relevant symbols |
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Living Conditions |
Diet and nutrition (a) Meat and vegetable consumption rates (b) Typical meals (c) Malnutrition rates (d) Foods available |
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Housing (a) Types of housing (b) Ownership and rental (c) One family or several |
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Clothing (a) National dress (b) Work dress-code |
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Recreation, sports, and leisure (a) Types available (b) Percentage of income spent |
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Social security and health care |
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Language |
(a) Official language(s) (b) Spoken and written languages (c) Dialects |
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High- and Low-Context Country Orientation Table
Know what differentiates high-context and low-context cultures’ negotiators, according to Hall, by using this table:
Factor |
High-context culture |
Low-context culture |
Overtness of messages |
Many covert and implicit messages, with use of metaphor and reading between the lines |
Many overt and explicit messages that are simple and clear |
Locus of control and attribution for failure |
Internal locus of control and personal acceptance for failure |
External locus of control and blame others for failure |
Use of nonverbal communication |
Much nonverbal communication |
More focus on verbal communication than body language |
Expression of reaction |
Reserved, inward reactions |
Visible, external, outward reactions |
Cohesion and separation of groups |
Strong distinction between in group and out group; strong sense of family |
Flexible and open grouping patterns, changing as needed |
Personal bonds |
Strong bonds with affiliation to family and community |
Fragile bonds between people, with little sense of loyalty |
Level of commitment to relationships |
High commitment to long-term relationships, with relationship more important than task |
Low commitment to relationships, with task more important than relationships |
Flexibility of time |
Time is open and flexible; process is more important than product |
Time is highly organized; product is more important than process |
High- and Low-Context Culture Assessment
Assess your tendency to be from a high- or a low-context culture by using the following 10-point scale test:
I say what I meanYou need to read between the lines |
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Truth is more important than politenessPoliteness is more important than truth |
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It is important to contain emotionsIt is important to show your human side |
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I like a fast-moving discussionI like a discussion with a measured pace |
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I say what I want and then explain whyI explain the background before I say what |
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I like an informal way of speakingI like a formal way of speaking |
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If your answers are more often on the left side of the scale, you tend to be from a low-context culture. The right side of the scale demonstrates a high-context culture’s characteristics.
Linear-Active, Multiactive, and Reactive Culture Table
Know about the main characteristics of linear-active, multiactive, and reactive types of cultures, according to Lewis.
Linear-active |
Multiactive |
Reactive |
Talks half the time |
Talks most of the time |
Listens most of the time |
Does one thing at a time |
Does several things at once |
Reacts to partner’s action |
Plans ahead step by step |
Plans grand outline only |
Looks at general principles |
Polite but direct |
Emotional |
Polite, indirect |
Partly conceals feelings |
Displays feelings |
Conceals feelings |
Confronts with logic |
Confronts emotionally |
Never confronts |
Dislikes losing face |
Has good excuses |
Must not lose face |
Rarely interrupts |
Often Interrupts |
Doesn’t interrupt |
Job-oriented |
People-oriented |
Very people-oriented |
Uses mainly facts |
Feelings before facts |
Statements are promises |
Truth before diplomacy |
Flexible truth |
Diplomacy over truth |
Sometimes impatient |
Impatient |
Patient |
Limited body language |
Unlimited body language |
Subtle body language |
Respects officialdom |
Seeks out key person |
Uses connections |
Separates the social and professional |
Interweaves the social and professional |
Connects the social and professional |
Monochronic and Polychronic Management Style Table
Be able to identify monochronic and polychronic people by using the following table. Start by identifying your own time management style.
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Monochronic |
Polychronic |
Interpersonal relations |
Subordinate to present schedule |
Subordinate to interpersonal relations |
Activity coordination |
Appointment time is rigid |
Appointment time is flexible |
Task handling |
One task at time |
Several tasks are handled simultaneously |
Breaks and personal time |
Sacrosanct regardless of personal ties |
Subordinate to personal ties |
Temporal structure |
Time is inflexible and tangible |
Time is flexible and fluid |
Separating work and personal time |
Work time clearly separated from personal time |
Work time is not clearly separate from personal time |
Organizational perception |
Activities are isolated from organization as a whole; tasks are measured by output in time (activity per hour or minute) |
Activities are integrated into the organization as a whole; tasks are measured as part of the overall organizational goal |
Cultural Compass Assessment
Know about your cultural profile by using this cultural compass assessment: Rank the following according to similarity to your own perspective 3 – most like me 2 – next most like me 1 – least like me:
1. _____ a. My decisions are primarily guided by what I have learned.
_____ b. I go with the flow and adapt my decisions to quickly changing circumstances
_____ c. When I make a decision, I focus on the result I am looking for.
2. _____ a. I tend to take each day as it comes.
_____ b. I tend to keep lists of tasks that I need to accomplish each day.
_____ c. In time, things do tend to work themselves out.
3. _____ a. It is hard for me to stop worrying about upcoming events or deadlines.
_____ b. Life has its own wisdom. Worrying is a waste of my energy.
_____ c. Let’s focus on all that today brings, and take care of the rest one day at a time.
4. _____ a. We are meant to attend to nature’s needs as much as to our own.
_____ b. Humanity’s progress and survival depend on our control of natural resources.
_____ c. Nature’s own power will determine our progress and survival; humanity’s power can neither match it nor truly control it.
5. _____ a. In truth, we are much better off now that we can make more effective use of our natural resources.
_____ b. For all our great plans and projects, nature could put humankind in its place in an instant.
_____ c. “Effective use of natural resources” is the same as saying “exploitation of the natural world.”
6. _____ a. No matter where you live, in the country or the city, there are a variety of forces operating that control your destiny.
_____ b. I strive to live simply, which is closer to the natural world.
_____ c. Modern conveniences actually help us appreciate the natural world.
7. _____ a. Developing my potential and my sense of self is the most important thing I can do with my life.
_____ b. Being alive and healthy is the most important thing to me; my accomplishments are secondary.
_____ c. It would be a waste if I did not achieve something important in my life.
8. _____ a. I prefer to relax and enjoy life as it comes.
_____ b. Peace of mind is possible regardless of external circumstances.
_____ c. I feel useless if I’m not doing something constructive with my time.
9. _____ a. Taking action is more important than commitment to a belief.
_____ b. We exist only in relation to other people.
_____ c. It is essential to be a good person; being a successful person is not the point.
10. _____ a. You have to be guided by what you think is right, even if you can’t please everyone.
_____ b. It works best to have a good leader make the decisions; everyone should cooperate accordingly.
_____ c. Decisions affecting a group are more effective if everyone participates in the decision making.
11. _____ a. It is the individual I respect—not his or her position.
_____ b. Leaders of a group deserve respect because of their position.
_____ c. First and foremost comes unity; people who think of themselves first live at expense of others.
12. _____ a. The head of a group has to take responsibility for its success or failure.
_____ b. If someone in my group is having a problem, I am partially responsible for resolving it.
_____ c. I am accountable for my own success or failure.
Now score your individual culture compass. Place the number recorded beside each statement in the following appropriate space and add at the right. The highest number for each dimension indicates your preferred approach.
1a _____+ 2c |
_____+ 3b |
_____= |
_____ Past |
1b _____+ 2a |
_____+ 3c |
_____= |
_____ Present |
1c _____+ 2b |
_____+ 3a |
_____= |
_____ Future |
4c _____+ 5b |
_____+ 6a |
_____= |
_____ Yielding |
4a _____+ 5c |
_____+ 6b |
_____= |
_____ Harmonious |
4b _____+ 5a |
_____+ 6c |
_____= |
_____ Controlling |
7c _____+ 8c |
_____+ 9a |
_____= |
_____ Doing |
7b _____+ 8a |
_____+ 9c |
_____= |
_____ Being |
7a _____+ 8b |
_____+ 9b |
_____= |
_____ Becoming |
10a _____+ 11a |
_____+ 12c |
_____= |
_____ Individual |
10c _____+ 11c |
_____+ 12b |
_____= |
_____ Mutual |
10b _____+ 11b |
_____+ 12a |
_____= |
_____ Ranked |
Chapter FAQ
Will I Fail in a Negotiation If I Don’t Take Cultural Differences Into Account?
The correlation between cultural awareness and adjustment and successful negotiation remains to be proven. Your intercultural understanding and flexibility just make your path to a better deal easier. Your counterparts will enjoy working with you because they perceive you as an intelligent professional and a genuine person who wants to share best practices with them.
Moreover, you will enjoy negotiating with people from other cultures much more if you feel comfortable in other settings in addition to your own culture. Taking cultural differences into account will make your life as an international negotiator easier. Don’t try to be like the other party. All you need is to be yourself and be aware of whom your counterparts are.
This way, you create the favorable environment that is really important in international negotiations. But note that cultural awareness alone cannot predict positive negotiation outcomes. You need a well designed negotiation strategy.