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Book Description


IT WOULD BE WONDERFUL IF YOU COULD ALWAYS ENSURE EVERYONE AGREED WITH YOUR WAY OF THINKING, WOULDN’T IT? 
 
You’re already aware of how unlikely you are to progress at work, or “make a name for yourself” in life, if you struggle to get your ideas accepted by your prospects, your clients, your team, your boss, or your peers.
 
Have you noticed how for some people it seems effortless, while the rest of us – maybe you, would benefit from a little help?
 
Step by step, Brilliant Persuasion introduces you to a formidable selection of some of the most powerful persuasion techniques used by the most successful business men and women throughout the world.
 
Using practical exercises that you will effortlessly adapt into your everyday speech, Brilliant Persuasion will ensure you:
 
•   Naturally lead people towards your way of thinking
•   Quantum leap your negotiating skills
•   Overcome objections
•   Figure out the emotions behind your prospects’ decision-making process and covertly use this to your advantage
•   Understand and acquire the basic technics of the language of persuasion
•   Learn how to integrate persuasive techniques into everyday business and life scenarios
•   Foster long-term trust, credibility and resonant rapport
•   Understand why some words are more persuasive than others
•   Subliminally plant suggestions and ideas into the minds of others.

Table of Contents

  1. Cover
  2. Title
  3. Contents
  4. Acknowledgements
  5. About the author
  6. Foreword
  7. Introduction
  8. Part 1: Talking to the subconscious
    1. 1 Embedded commands and suggestions
  9. Part 2: Persuasive language patterns
    1. 2 The redefine
    2. 3 The agreement frame
    3. 4 Linguistic mathematics
    4. 5 Rapport
    5. 6 Because logic
    6. 7 Awareness patterns
    7. 8 Verbal pacing and leading
    8. 9 Feel felt found
    9. 10 Internal representations
    10. 11 Motivational direction
    11. 12 Testing for the truth
    12. 13 Parts theory
    13. 14 The quotes pattern
    14. 15 Persuasive body language
  10. Part 3: Persuasive questioning technique
    1. 16 Pre-suppositional questions
    2. 17 Tag questions
    3. 18 Powerful questions
    4. 19 Future pacing or time-travel questions
    5. 20 Criteria questions
  11. Part 4: Preparing to persuade
    1. 21 Questions to ask yourself
    2. 22 Building natural confidence
    3. 23 How to practise
  12. Appendix: The most persuasive words
  13. Further reading
  14. Index
  15. Advertisment
  16. Imprint