Acknowledgements
About the author
Foreword
Introduction
part 1 Talking to the subconscious
01 Embedded commands and suggestions
part 2 Persuasive language patterns
0 2 The redefine
0 3 The agreement frame
0 4 Linguistic mathematics
0 5 Rapport
0 6 Because logic
0 7 Awareness patterns
0 8 Verbal pacing and leading
0 9 Feel felt found
10 Internal representations
11 Motivational direction
12 Testing for the truth
13 Parts theory
14 The quotes pattern
15 Persuasive body language
part 3 Persuasive questioning technique
16 Pre-suppositional questions
17 Tag questions
18 Powerful questions
19 Future pacing or time-travel questions
20 Criteria questions
part 4 Preparing to persuade
21 Questions to ask yourself
22 Building natural confidence
23 How to practise
Appendix: The most persuasive words
Further reading
Index