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Book Description

Build conscious leadership into your business.

You subscribe to the basic idea that business can do more than make money, but you're not sure how to act on that conviction or how to share it with the rest of your organization. The Conscious Capitalism Field Guide--the authoritative follow-up to the bestselling book Conscious Capitalism, by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia--gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization.

This practical guide provides hands-on materials--the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others--that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. Organized according to the four core principles (higher purpose, stakeholder orientation, conscious leadership, and conscious culture) of Conscious Capitalism, the book provides exercises, worksheets, checklists, and instructions--for use both individually and with teams--as well as advice, examples, and real-life stories to help you apply these ideas and make them come alive in your organization. You and your team will:

  • write a purpose statement
  • learn how to create win-win-win relationships with all your stakeholders
  • create a "culture playbook" for your company
  • develop a leadership checklist for your organization
  • build a personal leadership development plan
  • set priorities for the coming year and beyond

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Foreword
  7. Preface
  8. 1. Why Conscious Capitalism?
  9. 2. Starting the Journey
  10. Part One: Higher Purpose
    1. 3. Introduction to Organizational Purpose
    2. 4. Discovering Your Purpose
    3. 5. Articulating Your Purpose
    4. 6. Enculturating Your Purpose
  11. Part Two: Stakeholder Orientation
    1. 7. The Stakeholder Model
    2. 8. Becoming Stakeholder Oriented
    3. 9. Identifying Your Stakeholders and Mapping Their Needs
    4. 10. Embedding a Stakeholder Orientation
  12. Part Three: Conscious Culture
    1. 11. Introduction to Conscious Culture
    2. 12. Building a Conscious Culture: The Conscious-Culture Playbook
    3. 13. Evolving and Deepening Your Culture
  13. Part Four: Conscious Leadership
    1. 14. Introduction to Conscious Leadership
    2. 15. Becoming a SELFLESS Leader
    3. 16. Becoming More Conscious
    4. 17. Organizational Approach to Conscious Leadership
  14. Part Five: Implementation
    1. 18. Setting Organizational Priorities
    2. 19. Mobilizing the Organization
  15. Epilogue
  16. Appendix A: Conscious Capitalism and the B Corp Movement
  17. Appendix B: Ugli Oranges Exercise
  18. Appendix C: The Barrett Approach to Measuring and Building a Conscious Culture
  19. Notes
  20. Index
  21. Acknowledgments
  22. About the Authors