Index
for learning, 198
activism, shareholder, xi–xiv adaptability, 375
advocacy, 108
Agrawal, Miki, 43
AIM2Flourish initiative, 138
Akbar the Great, 254
Alexander the Great, 254
alignment
of capital sources, 117
constructive dissonance and, 291
gap analysis on, 83
of investors, 117
of stakeholders, 154
of top teams, 323, 324–326, 337–339
visualizing the future and, 329–332
Altschool, 365
American Council on Education, 66
American Customer Satisfaction Index, 9
analytical intelligence, 257
anthem videos, 74
Arcadia (Stoppard), 349
Are You Ready to Succeed? (Rao), 283–284
aspiration to action workshops, 337–339
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future (Gerzema & D’Antonio), 243–244
Australian Ethical, 357
Australian Psychological Society Congress, 288
Azavea, 367
BanColombia, 120
Barrett, Richard, 223, 373–382
Barrett Values Centre, 223, 373–382
Barry-Wehmiller, 40, 113, 190, 230
courageous patience at, 352
leadership development at, 293–298
benefit corporation (B Corp) movement, ix–x, 355–366
community of practice in, 356, 362–366
difference in B corps and benefit corporations, 356
shareholder activism and, xiv
stakeholder governance and, 355, 357–361
stakeholder management and, 356, 361–362
stakeholder orientation and, 118–121
Benioff, Mark, x
Ben & Jerry’s, 363
Big Innovation Centre, 354
B Impact Assessment, 120, 361–362, 363
Björk, Lars, 228
Blackrock, 119
brands, purpose-driven, 50
Branson, Richard, x
Brighter Strategy, 209
Brooks, Nathan, 288
Built to Last (Porras & Collins), 251
business entrepreneurs, ix
business models, 12
campaigns of influence and engagement, 343–346
capitalism
benefits of, 2
profit maximization as sole purpose of, 3–4
See also Conscious Capitalism
car insurance, Brazil, 142–143
Carnegie, Andrew, 124
Case Western Reserve University, 134, 138
Certified B Corporations, 362–366
Chapman, Bob, 113, 190, 206–208
Cheetham, Rob, 367
collaboration, 177
Collins, Jim, 251
commitment
to communities, 130
employee, 8
at FIFCO, 25
stages of organizational, 324–325
to suppliers, 125
communication
about win-win thinking, 171
in campaigns of influence and engagement, 343–346
with investors, 117
of values, 222
communities
in eco-centric approach, 103–105
interdependence of stakeholders and, 101–102
compensation systems
conscious culture and, 229–230
competence, zone of, 265
Conscious Capitalism
assessing current state of, 29–32
caveats with, 12
definition of, xv
introducing to the top team, 326
performance results from, 7–11
shareholder activism and, xiii–xiv
support for, xix
values in, 6
the “why” of your business and, 15–18
Conscious Capitalism Inc., 120
Conscious Capitalism: Liberating the Heroic Spirit of Business (Mackey & Sisodia), ix, xv–xvi, 326
Conscious Company magazine, 29
consciousness, levels of, 374–377
constructive dissonance, 289–292
contemplative practices, 285–286
Coolidge, Calvin, 13
Corporate Social Responsibility Reports, 136
The Corporation (documentary), 132, 133
corporations, purpose of, xiv. See also benefit corporation (B Corp) movement
courageous patience, 352
Covey, Steven, 103
creativity
other-centeredness and, 281
in win-win versus trade-offs, 103
credibility, 313
cultural disharmony/entropy, 377–381
Cultural Transformation Tools, Barrett Values Centre, 223, 373–382
cultural values assessments, 373–374
culture, conscious, xv, 6, 175–233
authenticity and, 181, 187–188
committees for creating, 212–215
as competitive advantage, 177
enculturating purpose in, 71–90
maintaining and evolving, 219
measuring and building, 373–382
performance and, 10
rollout plans for, 218
updates on the state of, 232
validation and engagement of, 215–218
volunteer premium and, 177–180
Culture Amp, 232
Culture IQ, 232
customers, x
benefits of Conscious Capitalism for, 8–9
interdependence of stakeholders and, 101–102
“The Dangers of Denial” (Strine), 358
decision making
values-based, 219
Declaration of Independence, 1–2
“Declaration of Interdependence” (Whole Foods), 55, 81, 104
Delaware General Corporation Law, 358
Dell, xi
Dell, Michael, xi
development programs, purpose-driven, 77, 198
for leadership, 265–266, 288–289
difference makers, 313
Disclosure Questionnaire, 364
dissonance, constructive, 289–292
diversity, 188
Dow Jones Industrial Average, 9
Drive (Pink), 182
Drucker, Peter, 242
early wins, 313
Eckschmidt, Thomas, xiv, 32, 326
ecosystem-centric mindset, 102, 103–105, 174
Edelson, Eric, 363
Edison, Thomas, 48
Edmans, Alex, 9
efficiency, 8
Ellevate Network, 365
emotional intelligence, 248, 257–260
Emotional Intelligence (Goleman), 258
emotions
mental chatter and, 276
employees
benefits of Conscious Capitalism for, 8
in eco-centric approach, 103–105
enculturating purpose and, 72–80
family engagement and, 138
interdependence of stakeholders and, 101–102
purpose and, 40
purpose-driven talent management and, 76–77
satisfaction of, 9
as source versus resource, 12–13
empowerment, 113
at Barry-Wehmiller, 206
caring and, 190
in conscious culture, 181, 200–202
for organizational change, 339–342
enculturation of purpose, 71–90
definition of, 71
getting employees onboard in, 72–80
energetic inductors, 272
energy, leadership and, 248, 250–251
The Energy Project, 250
engagement, 8
assessment of employee, 114–116
conscious culture and, 177, 182–183
of culture committees, 214–215
of employee families, 138
employees as stakeholders and, 112
in enculturating purpose, 72
enthusiasm, leadership and, 248, 250–251
entrepreneurship
business versus social, ix
in Conscious Capitalism, 4
in traditional capitalism, 2–4
environment
benefits of Conscious Capitalism for, 8
in eco-centric approach, 103–105
financial performance and, 10
performance and responsibility for, 9
equity capital, cost of, 9
Everybody Matters: The Extraordinary Power of Caring for Your People as Family (Chapman & Sisodia), 206–208
Ugli Oranges, 164–166, 369–372
failures, deconstructing to discern your purpose, 49–50
Fairmount Santrol Foundation, 136
Fairmount Santrol Mining, 134–139
feedback
on aspirational culture, 216
in campaigns of influence and engagement, 344–346
on leadership, 222
from stakeholders, 173
feminine versus masculine qualities in leadership, 241, 243–246, 253, 269–272
financial crisis of 2008, 40
financial results, 7–11. See also performance
Fink, Larry, 119
Fireclay Tile, 363
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Sisodia, Wolfe, & Sheth), 7–8, 109
Fisher, Roger, 167
five-why exercise, 329
Flourish Prizes, 138
focus
on customer needs, 108
Ford, Henry, 268
Ford Motor Company, 268
Forrester, Jay, 103
Fowler Center for Business, 138
Freeman, Ed, x, 94, 95, 100, 182
Friedman, Milton, 94
Fry, Ron, 135
Full Spectrum Consciousness, 375, 377
Future Search, 172
Future Think, 200
G8 Social Impact Investment Taskforce, 367
Gallup Engagement surveys, 232
gap analysis, 71–72, 81–84, 233
Gardner, David, 117
Garfinkel, Jayme, 142
GE Aviation, 48
George, Bill, 190
Getting to Yes (Fisher & Ury), 167
Getting to Yes with Yourself (Ury), 167–168
Gilbert, Jay Coen, 118–121, 355–366
Give and Take (Grant), 280
givers, 280
Global Reporting Initiative indicators, 136
goals
enculturating purpose and, 86–87
purpose and, 66
going to the balcony, 168
Goleman, Daniel, 258
governance
financial performance and, 10
stakeholder, 355, 357–361, 363
Grant, Adam, 280
greatness, defining, 16, 17, 26
Great Places to Work, 231
Greyston Bakery, 365
growth, 9
HEALING purpose criteria, 41–43, 69
helpers’ high, 247
Henry, Timothy, xiv
impact investment, 118
action plans and initiative teams for, 317–318
aligning the top team for, 323, 324–326
enrolling and empowering the organization for, 339–342
influence and engagement campaigns in, 343–346
organizational mobilization for, 323–347
prioritization matrix for, 311–312
visualizing the future organization and, 329–332
Inclusive Capitalism, x
income. See also compensation systems per capita, 2
in-company programs, 32
incompetence, zone of, 265
influence and engagement campaigns, 343–346
initiatives, purpose-driven, 79–80. See also implementation
innovation
benefits of Conscious Capitalism for, 8
conscious culture and, 177
constructive dissonance and, 291
purpose and, 39
stakeholder orientation and, 10
sustainability and, 138
Inquiry into the Nature and Causes of the Wealth of Nations, An (Smith), 1–2
inspiration
in enculturating purpose, 72
Interstate Batteries, 61
introverts, 250
investors, as stakeholders, x, 116–118
JAB, xi
Jacobs, Bert, 59
John Deere, 50
Johnson’s Sausage, 197
Journey to Conscious Capitalism councils, 345
Jung, Carl, 244
KeHE, 363
Kelly, Gary, 220
Kickstarter, 360
King, Martin Luther Jr., 43, 249, 349
Kofman, Fred, 237
Kotter, John, 323
Latin America Brewers Association, 20–21
Lauer, Chris, 221
Leaders Eat Last (Sinek), 242
leadership, 25
assessment of, 30–31, 239–240, 266
constructive dissonance and, 289–292
development plans for, 265–266, 288–289, 293–298, 299–300
emotional intelligence in, 248, 257–260
energy and enthusiasm in, 248, 250–251
learning and development, 299
learning and growing in, 267–272
letters from, in enculturating purpose, 74
long-term orientation in, 248, 251–252
love and care in, 248, 253–257
masculine and feminine qualities in, 241, 243–246, 253, 269–272
mentoring and career tracking, 299–300
organization approach to conscious, 287–300
selection and promotion for, 299
spiritual intelligence in, 262–264
from a stakeholder orientation, 173
team-based, 352
the “why” of your business and, 16
win-win thinking and, 169–170, 171–172
learning, 181, 197–199. See also training
continuous, 268
life expectancy, 2
Lincoln, Abraham, 6
listening
beyond just the words, 168
levels of, 260
literacy, 2
long-term orientation, 251–252
love, leadership and, 248, 253–257
on constructive dissonance, 289–291
on trade-offs versus win-win, 103, 150
Maister, David, 305
Makovsky, Ken, 221
management, 120. See also implementation
stakeholder, 356, 361–362, 367
transparency in, 192
of values, 382
Man’s Search for Meaning (Frankl), 35
Marcario, Rose, 367
Marshall, Ian, 262
masculine versus feminine qualities in leadership, 241, 243–246, 253, 269–272
matchers, 280
meaning, 13, 35. See also purpose
media relations, 8
Medtronics, 190
for purpose, 88
stakeholder orientation and, 173
Michalak, Rob, 363
Microsoft, xi
Millennium Pharmaceuticals, 42
mindsets. See also win-win thinking and outcomes
stakeholder versus shareholder, 101–102
win-lose versus win-win, 163–164
mission
definition of, 63
statements of, 64
momentum, 313
motivation, 12
at FIFCO, 25
for learning and growth, 268
Muir, John, 101
multitasking, 277
Nestlé, 359
Neuberger Berman Group, xi–xii, xiii
New Belgium Brewing, 365
nomenclature, purpose-inspired, 75
onboarding strategies, 76–77, 228–229
for the top team, 325, 327–337
open-book management, 192
openness, 124
Pachamama Alliance, 13
Panera Bread, xi
passion, 8
conscious culture and, 177
leadership and, 250
Patagonia, 3–4, 255–256, 263, 268, 367
patience, 352
Peakon, 232
performance
at Barry-Wehmiller, 207
of B corps, 366
B Impact Assessment on, 120
from Conscious Capitalism, 7–11
Conscious Capitalism and, 7–11
conscious culture and, 182–183, 229–230
key indicators of, at FIFCO, 19, 24–25
win-win thinking and, 170
performance evaluation
gap analysis on, 83
learning linked with, 199
purpose-driven, 78
philanthropy, 129
Pink, Daniel, 182
playbooks for conscious culture, xvii, 205–223
conscious culture committees and, 212–215
elements of, 217
engaging the organization in culture change and, 212–221
leadership team roles in, 221–223
maintaining and evolving, 219
organizational validation and engagement, 215–218
rollout plans in, 218
Plum Organics, 366
Polman, Paul, x
Porras, Jerry, 251
POSCO, 94
positive psychology, 273
positive-sum games, 100
contemplative practices and, 285–286
definition of, 270
principles, guiding, 47–48. See also purpose; values
priorities and prioritization, xvii, 305–321
processes, 9
Procter & Gamble, xi, 3–4, 359
productivity, 177
profits
from Conscious Capitalism, 7–11
Conscious Capitalism on, xv
customers as stakeholders and, 109
in eco-centric approach, 103–105
at FIFCO, 19
maximization of as sole purpose, 3–4
maximizing value versus, 141
shareholder activism and short-term, xi–xiv, 102, 116, 117
stakeholder orientation and, 94
psychopaths, 288
anthem videos, 74
assessing current state of, 30, 37–38
communicating, 73
examples of companies driven by, 39–41
focus in, 65
functional, emotional, and ultimate benefits of, 57–59
generic, 64
higher, 5
listening to your heart and, 60–61
nomenclature inspired by, 75
qualities of a compelling, 41–43
revisiting your past and, 47–49
taglines versus, 65
the “why” of your business and, 15–18
The Purposeful Company (Big Innovation Centre), 354
Purpose Institute, 90
purpose statements, xvi, 63–69
Qigong, 253
Qlik, 228
random acts of kindness, 281–282
recognition and celebration programs, 78
recruitment and hiring, 226–228
Redwoods Group, 365
relevance, 218
of change stories, 343
Reserva, 230
resources, prioritizing actions and, 311–313
reverent skeptics, 324
conscious culture and, 229–230
extrinsic versus intrinsic, 182
gap analysis on, 83
win-win thinking and, 170
rewards, purpose and, 78. See also compensation systems
risk, systematic, 10
Robb, Walter, 128
rollout plans, 218
Roosevelt, Franklin, 251
Scharmer, Otto, 260
School of Babel, 209
Schwartz, Tony, 250
Schweitzer, Albert, 247
self-actualization, 248
self-care, 250
conscious leadership versus, 5
assessment of, 266
self-mastery, 272–274, 274–285
self-transcendence, 248
Seligman, Martin, 273
The 7 Habits of Highly Effective People (Covey), 103
Shaich, Ron, xi
Shakti Leadership: Embracing Feminine and Masculine Power in Business (Bhat & Sisodia), 269–272
shareholders
activism of, xi–xiv, 102, 118–119, 359
interdependence of stakeholders and, 101–102
stakeholder mindset versus, 101–102
Sheahan, Casey, 255–256, 263, 268
Siedman, Dov, 200
Sisodia, Raj, ix, xiv, 7, 109, 206–208, 269–272, 326
sleep, 250
Snakk Media, 357
social capital, 10
social entrepreneurs, ix
social responsibility, 9
at Fairmount Santrol, 136
financial performance and, 10
profit maximization as, 94
“The Social Responsibility of a Business Is to Increase Its Profits” (Friedman), 94
society
as stakeholder, x
See also communities
Socrates, 258
Solberg Manufacturing, 365
Southwest Airlines, 3–4, 13, 40–41, 50, 226–228
difference of, 52
enculturation of purpose at, 85
hiring at, 226
purpose-inspired nomenclature in, 75
Spiritual Capital (Zohar & Marshall), 262
spiritual intelligence, 262–264, 269
SQ21: The Twenty-One Skills of Spiritual Intelligence (Wigglesworth), 263–264, 269
stability, purpose and, 39
stakeholder governance, 355, 357–361, 363
stakeholder integration, xv, 30
stakeholder management, 356, 361–362, 367
stakeholder orientation, 5, 91–174
assessment of, 96–97, 110–112, 122–123, 127–128, 131–132
eco-centric approach in, 103–105
innovation and, 10
key principles in, 102
leading from, 173
management and, 120
mapping stakeholder needs in, 141–156
organizational understanding of, 158–163
overview of, 93
personal relevance of, 161–163
profit motive and, 94
shareholder versus stakeholder mindsets and, 101–102
Ugli Orange exercise on, 164–166, 369–372
win-win understanding and, 157–158
stakeholders, x
at FIFCO, 20
inner-circle versus outer-circle, 99–100
interdependency of, 26–27, 101–102, 107, 124
organizational understanding of, 158–163
orientation training, 152, 158–163
purpose in aligning, 42
secondary, 146
understanding needs of, xvi, 150–151
win-win relationships with, xvii
stakeholder theory, x
Standards Advisory Council, 362
startups, 32
Start with Why (Sinek), 5
stewardship, 117
Stoppard, Tom, 349
strategic experiments, 154–155
Strategic Management: A Stakeholder Approach (Freeman), 95
strategy, 12
at FIFCO, 22
suppliers and, 125
“Strategy and the Fat Smoker” (Maister), 305
strength, leadership and, 248, 249
strengths, purpose and, 46, 52–55
stress, 6
Strickler, Yancey, 360
Strine, Leo E., Jr., 358
success
deconstructing to discern your purpose, 49–50
defining, 16, 17, 25–26, 283–285
enculturating purpose and, 87–89
suppliers
in eco-centric approach, 103–105
interdependence of stakeholders and, 101–102
support, xix
of change, 346
Synchronicity: The Inner Path of Leadership and Source: The Inner Path of Knowledge Creation (Jaworski), 353–354
synergies, 103
systems thinking, 103–105, 261–262
taglines, purpose versus, 65
takers, 280
talent management, purpose-driven, 76–77
Tata, Ratan, x
TEDx talks, 326
The Theory of Moral Sentiments (Smith), 2–3
trade-offs
stakeholder models and, 100
win-win relationships versus, 103, 150
training
purpose-driven, 77
stakeholder orientation, 158–163
in win-win thinking, 170
in B corps, 366
in conscious culture, 181, 192–195
constructive dissonance and, 290–291
with suppliers, 125
sustainability and, 136
Triodos Bank, 366
triple bottom line, x
trust, 9
among stakeholders, 119
in conscious culture, 181, 183–186
earning customers’, 109
Twist, Lynne, 13
Ugli Oranges exercise, 164–166, 369–372
Unilever, 359
unique selling propositions, 51–52
US Air Force, 50
value
cocreation of with customers, 108–112
creation of for investors, 117
creation of versus dividing, 103
creation of with stakeholders, 153–154
eco-centric approach and creation of, 103–105
employees as stakeholders and, 112–113
maximizing, 141
shareholder, maximizing, xi–xiv
values
authenticity and, 187
compensation systems and, 229–230
cultural transformation based on, 208–211
culture committees and, 215
leadership and, 222
maintaining and evolving, 219
managing, 382
purpose and, 39
selfless leadership and, 247–248
stakeholder orientation and, 102
universal human, 6
vertical development, 353
vision, 190
definition of, 63
visualization, 209–211, 329–332
Walmart, 66
Washington, George, 251
Water Footprint Network, 21
WhiteWave, 119
Whole Foods Market
community and, 129
cultural practices at, 225
decision making at, 219
Future Search at, 172
hiring at, 226
learning in, 197
onboarding at, 229
purpose declaration of, 55, 81, 104
shareholder activism at, xi–xiii, 359
stakeholder orientation metrics, 173
transparency in, 192
Wigglesworth, Cindy, 263–264, 269
win-win thinking and outcomes, xvii, 105, 164
creation of value versus dividing value, 103
developing organizational capability in, 169–170
eco-centric approach and, 103–105
stakeholder models and, 99–101
stakeholder orientation and, 157–174
trade-offs versus, 103
Ugli Orange exercise on, 164–166, 369–372
when it seems impossible, 166–169
win-win-win (Win6) strategies, x, 102
World Health Organization, 21
Zappos, 4, 187, 213, 218, 227, 230
zero-sum games, 100
Zohar, Danah, 262