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EULA
by Jürgen Meffert, Anand Swaminathan
Digital @ Scale
Preamble: Thinking Digital
Why, What, and How? The Key Questions Before Any Digital Transformation
Tolino Is Now Present in More Than 1,800 German Bookstores
1 Digital Is Changing Our World, Quickly and Irreversibly
1.1 What Is a Digital Transformation?
1.2 Established Market Definitions Don’t Apply Anymore
1.3 The Pace of Change Is Increasing Exponentially
1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction
2 Digitization Requires Fundamental Renewal: Digital@Scale
2.1 Why? Things Are Going Well, So Why Do We Need to Change?
2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived?
2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation?
2.4 Cargo Cults Don’t Work
Notes
3 Why? The Clock Is Ticking
3.1 Creating a Sense of Urgency: How Urgent Is Digitization?
3.2 Determining the Kind of Change Required
3.3 Identifying Relevant Assets
3.4 Determining the Aspiration Level for the Transformation
Conclusion: Bring on the New Ecosystems
Notes
4 What? Doing the Right Things Intelligently
4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age
4.2 Digital Commerce: One Channel Is No Longer Enough—Today’s Mobile Customer Blithely Switches between the Real and Virtual Worlds
4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model
4.4 Digital Health: the First Innovation in Health Care That Can Reduce Costs in the Long Term
4.5 Connected Buildings
4.6 The Digital Revolution Has Reached Electricity Utilities
4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems?
4.8 Digital Logistics: The Drone Always Rings Twice
4.9 E-Government: Public Administration Goes Online
Conclusion: Opportunities in the Emerging Ecosystems
Notes
5 What? Developing Business Architecture
5.1 Omnichannel: A Presence across All Channels
5.2 Dynamic Pricing: Up-to-the-Minute Prices
5.3 Digital Marketing: Tailored Messages across All Channels
5.4 Digital Product Development and Open Innovation: Rethinking Product Development
5.5 Product Design: Learning from Software Development
5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0
5.7 Digital Lean: The Digitization of Production
5.8 Digitization in the Office: Bots Take the Reins
Conclusion: Digitization Is Changing Every Function in the Company
Note
6 What? Strengthening the Foundation
6.1 Two-Speed IT: Accelerating the Pace for the Digital Age
6.2 Big Data and Advanced Analytics
6.3 Cyber Security: The Art of the Secure Digital Economy
6.4 Embedded Software: Machines and Equipment Go Digital
6.5 The Chief Digital Officer: A Steve Jobs for Every Company
6.6 The Digital Organization: All Power to the Multifunctional Teams
6.7 Talent Management: Everyone Wants Digital Natives
6.8 Partner Management: Stronger Together
Notes
7 How? Decisive, Holistic, and Rapid Implementation
7.1 Creating a Plan
7.2 Think Big: Digitizing the Entire Enterprise
7.3 Surprise! It’s about the Customer
7.4 Breaking Up Functional Silos
8 How? Ramping Up the Digital Company
8.1 Switching to the Digital Operating System
8.2 Anchoring the Culture Change
8.3 Steering Change
8.4 Encouraging Leadership at All Levels
9 How? Scaling Forcefully
9.1 It’s about the Whole
9.2 How to Turn IT into a Weapon
9.3 Collaborating Closely with Start-Ups
9.4 Speed as a Guiding Principle
9.5 Rapid Scaling: Digitizing the Entire Enterprise
Conclusion: The Digital World Demands a New Way of Thinking
Notes
10 Are We in Good Shape for the Transformation?
About the Authors
Special Thanks
Index
EULA
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