PART 1: Why It's Time to Rehumanize Your Business
by Stephen Pacinelli, Ethan Beute
Rehumanize Your Business
- COVER
- ACKNOWLEDGMENTS
- ABOUT THE AUTHORS
- INTRODUCTION
- PART 1: Why It's Time to Rehumanize Your Business
- CHAPTER 1: The New Way to Communicate, Connect, and Convert
- CHAPTER 2: Email: The Indispensable, Broken Tool
- CHAPTER 3: Video: The Personal, Rehumanizing Tool
- CHAPTER 4: Six Signs This New Approach Is for You and Your Business
- SIGN 1: YOU TEACH, TRAIN, SELL, OR SERVE
- SIGN 2: YOU DRIVE OPPORTUNITIES TOWARD FACE-TO-FACE MEETINGS
- SIGN 3: YOU WANT TO IMPROVE CUSTOMER EXPERIENCE
- SIGN 4: YOU RISK DISINTERMEDIATION BY WEB APPS, TOOLS, AND AUTOMATIONS
- SIGN 5: YOU BENEFIT FROM WORD OF MOUTH
- SIGN 6: YOU WIN MORE OPPORTUNITIES FACE TO FACE
- SIX SIGNS THAT YOU NEED PERSONAL VIDEO
- NOTES
- PART 2: When to Rehumanize with Video
- CHAPTER 5: Nine Stories of Sales Acceleration and Better Customer Experience
- AUTHOR DAN PINK AND PROFESSOR DAN SMITH
- THE MOST IMPORTANT SOUND IN ANY LANGUAGE
- LEADERSHIP, VIDEO, AND THE HANDWRITTEN NOTE
- APPRECIATION YOU CAN FEEL
- MORE SALES REPLIES AND FEWER SUPPORT REPLIES
- EVEN MORE SUCCESS IN CUSTOMER SUCCESS
- THE FIRST SALESPERSON TO SEND 10,000 VIDEOS
- A SALES TEAM THAT'S SENT 10,000 VIDEOS
- PERSONAL TOUCH, FASTER CONVERSION, AND MORE REFERRALS
- IT'S NOT ABOUT THE VIDEO
- NOTES
- CHAPTER 6: Ten Times to Use Video Instead of Plain, Typed-Out Text
- CHAPTER 5: Nine Stories of Sales Acceleration and Better Customer Experience
- PART 3: How to Record and Send Videos
- PART 4: Improving Video Results
- INDEX
- END USER LICENSE AGREEMENT
-
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