“I love this book for three reasons. First, I see it as a practical guide to selling with video. If you want to be emotionally effective, embrace video in your process. Second, it's fun to read. It made me realize that customers are tired of dealing with faceless salespeople; they love authenticity and the trust it builds. Third, this book made me realize that sales automation pushes salespeople to act like human doings while video empowers them to think, act, and sell like human beings. An eye-opening read!”

—Gerhard Gschwandtner, founder and CEO of Selling Power, Inc.

“When we need to turn leads into appointments, appointments into sales, or sales into referrals, we use personal videos. Nothing else gets a faster or better response. This book gives you the blueprint for adding videos to your business, the right way.”

—Chris Smith, cofounder of Curaytor and best-selling author of The Conversion Code

“Rehumanize Your Business is a smart and thorough guide to using personal videos to enrich your digital communication. It doesn't just tell you why, but how.”

—Professor Andrew Brodsky, PhD, McCombs School of Business at The University of Texas at Austin

“Who knew video would be one of the most inspiring and innovative ways to build trust, rapport, and relationships? Throughout my career, nothing has been more important to my own success and the success of my peers and mentors than relationships, and when you can't be there in person, video on your webcam or smartphone establishes that much-needed personal touch. Ethan Beute and Steve Pacinelli capture this very well in Rehumanize Your Business. It's on my bookshelf and should also be on everyone's reading list.”

—Asher Mathew, vice president of Business Development for LeanData, Inc

“Ethan is one of the most genuine, thoughtful, and brilliant humans I've ever met. When I found out he was writing this book with his colleague Steve, I thought to myself: there's nobody better suited to talk about restoring humanity in business. Every interaction I've had with him, I've walked away feeling known, appreciated, and a whole lot smarter. It's rare to find someone so intelligent and strategic who also cares so deeply about fostering rich and meaningful relationships … but that's exactly what you get. I'm convinced that this book will not only make you more effective in business, but it will open your eyes to a more authentic approach to living life.”

—James Carbary, founder of Sweet Fish Media and cohost of The B2B Growth Podcast