PART III

Vision and Action

Better understanding of your customers and aligning around the most promising opportunities should create confidence and excitement in your cross-functional team. It’s critical to keep the momentum going. Many of your collaborators may start to drift toward defining solutions in silos—after all, that’s business as usual. Don’t let that happen! Your objective now is to orchestrate the process of turning opportunities into a compelling vision of the future that everyone wants to achieve.

This final part of this book will equip you to do just that. First, you will learn different methods for generating and evaluating ideas that work as a system, not disconnected solutions. Then you will learn techniques—visualizing future experiences, storytelling, and frameworks—for removing any ambiguity related to the outcomes that you want everyone to buy into. You will also get approaches for working with others to determine how to evolve to reach your ideal end state over time.

We will also look beyond strategy and share how to stay true to the intent of your vision and all of the insights behind it. You will learn how to make something in an orchestrated process to create touchpoints that do their job while connecting to a greater system. Because cross-functional teamwork is critical to orchestrating experiences, we’ll close the book with advice on how to continue fostering collaboration and a shared, human-centered ethos in your organization.