- Cover image
- Title page
- Table of Contents
- Copyright
- List of figures and tables
- Acknowledgements
- Preface
- About the editor
- About the contributors
- Chapter 1: Social media growth and global change
- Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action
- Chapter 3: World justice – the rule of law around the world
- Chapter 4: Default metaphysics – social networks and the self
- Chapter 5: A service-oriented approach to public sector social media strategy
- Abstract:
- Introduction
- What social media platforms or tools should our organisation be using?
- What do we need to commit to, in terms of risk and resources?
- Resources – knowing what it costs to get what you want
- Research and monitoring
- Posting and curating
- Community management
- Crowd-sourcing, contests, apps and other campaigns
- Risk – understanding the tradeoffs of social media
- How do we measure success?
- Conclusion
- Chapter 6: Social media in the humanitarian space
- Chapter 7: Social media: the new tool in business education
- Chapter 8: Social media: does it generate the continuum of transparency in organisations?
- Chapter 9: Social media: blessing or curse? – a business perspective
- Chapter 10: Improving the customer experience: how social media can make a difference
- Chapter 11: The uses and accuracy of social analytics data and platforms
- Chapter 12: Altruism – a valuable dimension of the digital age
- Index
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