Index
altruism, digital age and, 197-214
analytics measurement chasms, 179-87
brand measurement in, 181-4
public relations in, 179-81
sales analytics in, 185-7
social advertising in, 187
Apple Inc., 204-5
archiving, 76-7
bad tendency test, 29-30
benchmark ratios, 167
blogging, 192-3
for business development, 170
organiser of a flash mob, 26
‘Born HIV Free’ campaign, using social media, 103-4
brand measurement, in analytics measurement chasms, 181-4
difficulties posed by new media, 37-8
in flash mobs, 31-4
Brandenburg test, 32
bulletin boards, 120-1
business development and social media, 153-73
business education tool, 115-25
business perspective, in social media, 145-52
business-to-business (B2B), in social media, 190
business-to-consumer, in social media, 190
Cluetrain Manifesto, 106
commercial exploitation, 69-70
common law conspiracy, 36-7
Construction Data Management (CDM), 210
content creation, in social media, 193
content strategy and curating, 89
copyright laws, in social media, 208-13
corporate blog, for business development, 170
corporate stakeholders, 188-94
corporate strategy, 161-2
course-related networks, 125
criminal law, for flash mobs, 34-9
Crimson Hexagon, 183-4
crowd-sourcing, in social media, 90-1
customer awareness, in social media, 190-1
Defence Advanced Research Projects Agency (DARPA), 11
Dennis test, 30
digital communicators, 3
copyright law and, 211
social media in, 204-5
digital payment, exchanging value using, 208
digital-media junkies, 3
discussion forums, 120-1
Edelman Trust Monitor, 183
email, for follow up, 166-7
email marketing and social media, 191
exit survey, 166
for business development, 169
organiser of a flash mob, 26
First Amendment protection, 38-9
flash mobs, 25-40
benefits for revolutionaries, 26-7
Brandenburg law in, 31-4
criminal law for, 34-9
features of, 26
history of incitement cases in United States for, 29-32
organiser of, 26
Section 605.011 for, 28
Section 605.091 for, 28
flash robs, 27
Foursquare, 192
fundamental rights in China, 61
in Germany, 54
in legal system, 52
social media and, 61
in United Arab Emirates, 59
geo-location services, for social media, 192
Germany, 62
regional ranking of, 53-9
Rule of Law Index factors in, 54-5
Rule of Law Index sub-factors in, 55-8
Global Fund to Fight AIDS, Tuberculosis and Malaria, 103-4
Google, 209-10
governmental technology, social media as, 74
help line, for customer satisfaction, 156-7
Hindenburg example, introduction to technology in social media, 101-3
Human Interface Guidelines, 71
humanitarian sphere, social media in, 97-113
best practices for using, 110-11
emerging trends of, 111-13
evolution of, 101
uses of, 106-9
absence of corruption in, 51
access to civil justice in, 53
effective criminal justice in, 53
effective regulatory enforcement in, 52-3
fundamental rights in, 52
limited government powers in, 51
open government in, 52
order and security in, 52
WJP Rule of law index factors, 51-3
media, definition of, 68
metaphysics and social networks, 67-78
micro-blogging, 121-2
mobile marketing strategy, 192
model penal code, 35-6
MySpace, 70
offline sociality, 78
online automated system, 212-13
online feedback, 92
organisations, transparency in, 130-41
pedagogical issues and social media, 122-5
PoliPulse project, 183
preventing mother to child transmission (PMTCT) of HIV campaign, using social media, 103-4
profile targeting, 178-9
analytics measurement chasms in, 179-81
social media in, 176
public sector and social media, 79-95
for campaigns, 90-1
community management, 90
overview, 79-81
platforms used, 82-6
resources in, 86-7
risks factors, 91-3
Radian 6, 178
Rapleaf, 183
Refugees United, use of social media, 108
retail social media, 189
Return on Attention, 194
Return on Engagement (ROE), 192-3
Return on Involvement, 194
Return on Participation, 193
Return on Trust, 194
Rule of Law, 46-61
sales funnel, in customer satisfaction, 157
service science, 81
SMART metrics, 165
smart mobs, 26
social, definition of, 68
social activism and social media, 8-11
social media, 69
actionable metrics, 163-5
as apparatus, 77-8
business collaboration and cooperation using, 201-4
for business development, 153-73
for business expansion, 81
a business perspective, 145-52
business-to-business customers in, 190
business-to-consumer in, 190
chance/challenges of, 63-4
in China, 63
civic mobilisation and crisis response using, 106-7
civility and etiquette issues in, 137-9
communication using, 108-9
content creation in, 193
copyright law and, 208-13
for corporate stakeholders, 188-94
corporate strategy, 161-2
customer awareness in, 190-1
customer resource management, 189
digital economy and, 204-5
email marketing for, 191
Facebook as. See Facebook
fund-raising through, 109
for generating new business, 151-2
geo-location services for, 192
growth and global change of, 1-19
Hindenburg example, 101-3
history of, 6-7
information and data gathering using, 107-8
as a marketing tool, 150-1
measure performance of, 167
mobile marketing strategy in, 192
pedagogical issues and, 122-5
posting and curating in, 88-9
problems with, 37-8
for process and performance improvement, 167-70
public relations in, 176
for public sector, 79-95
purpose of, 155-7
quality assurance with, 166-7
as research and monitoring tool, 88
for retail, 189
return on investment and, 187-94
risks in, 91-3
Rule of Law Index and, 61-2
sampling issues for public relations and branding, 177
service-oriented approach to, 82-6
social activism and, 8-11
for social good, 103-6
as tool for business education, 115-25
tools for, 199
transparency as control through, 135-7
Twitter as. See Twitter
social media data and various practices, 176-9
social networking, 98-101
‘Susan G. Komen for the Cure’ defunding protests, 104-5
target audience, 158-61
telecommunications data retention, 73
traditional networking behaviour, 200-1
in organisations, 130-41
positive and negative continuum of, 132-5
role of civility and etiquette in, 137-9
tensions in organisational social network, 140-1
through social media, 135-7
in customer satisfaction, 157
economic performance and, 205-6
at workplace, 130-1
for business development, 169-70
organiser of a flash mob, 26
United Nations, social media and, 85-6
Abrams v. United States, 30
Brandenburg v. Ohio, 30
Brown v. Hartledge, 35-6
Debs v. United States, 29-30
Dennis v. United States, 30
Frohwerk v. United States, 29-30
Hess v. Indiana, 31-2
NAACP v. Claiborne, 38-9
New York v. Ferber, 36
Rahman, 34
Rice v. Paladin, 33
Schenck v. United States, 29
United States v. Bell, 33
United States v. Holecek, 33
United States v. Rowlee, 34
United States v. Stone, 34
Whitney v. California, 30
Wisconsin v. Mitchell, 35
Yates v. United States, 30
Ushahidi, use of social media, 107
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