Table of Contents
Chapter 1: Social media growth and global change
Social media and social activism
Legal implications of increasing social media usage
Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action
The history of incitement cases in the United States
How lower courts have dealt with Brandenburg
Criminal law: crimes and speech
Difficulties for Brandenburg posed by new media
Other possible First Amendment protections
Chapter 3: World justice – the rule of law around the world
Legal implications of social media
Rankings of the rule of law by regions
Rule of Law Index and social media
Social media – chance or challenge?
Chapter 4: Default metaphysics – social networks and the self
Chapter 5: A service-oriented approach to public sector social media strategy
What social media platforms or tools should our organisation be using?
What do we need to commit to, in terms of risk and resources?
Resources – knowing what it costs to get what you want
Crowd-sourcing, contests, apps and other campaigns
Risk – understanding the tradeoffs of social media
Chapter 6: Social media in the humanitarian space
Introduction to technology: the Hindenburg example
Using social media for social good: Born HIV Free campaign
Uses of social media in the humanitarian space: from conversation to action
Lessons learned: where are we going?
Chapter 7: Social media: the new tool in business education
Social capital and social media
Social networks within business
Social media in the curriculum
Social media in business education
Social media and pedagogical issues
Chapter 8: Social media: does it generate the continuum of transparency in organisations?
Transparency: shifting lines in the sand
The positive and negative continuum of transparency
Transparency as control through social media
The role of civility and etiquette
Transparency tensions in the organisational social network: The next step
Chapter 9: Social media: blessing or curse? – a business perspective
Social media as a marketing tool
Can social media generate new business?
Chapter 10: Improving the customer experience: how social media can make a difference
Define what you want to do and why
Link key drivers to corporate strategy
Chapter 11: The uses and accuracy of social analytics data and platforms
Social media data and various practices
What works for social media and return on investment?
What works in social media for corporate stakeholders and social media return on investment?
Chapter 12: Altruism – a valuable dimension of the digital age
Traditional networking behaviour
Social media in the emerging digital economy