About the contributors
Assorted social media applications are designed to bring people together, and do so through numerous means, as well as for a variety of purposes. The collection of papers contained in this book, therefore, explore a variety of uses to which social media tools are put, and how this is best done. Essentially, the contributing authors were selected for the strength and clarity of their voice in relation to key elements that are as much a product of the social media momentum as they are a catalyst for more impetus in time to come.
Selected researchers, academics and practitioners provide unique perspectives of social media usage, as well as associated challenges and proven remedies. Those who contributed to this book are listed below.
Susan Bandias
Dr Susan Bandias is a lecturer in the School of Business at Charles Darwin University.Her area of expertise is in the disciplines of Management and Human Resource Management. She has a longstanding interest in the education applications of Information and Communications Technology (ICT) and has published widely in the areas of telecommunications issues and the social implications of ICT.
Susan is also very actively engaged in the development of online education and has extensive experience in distance education. She uses a range of social media including web conferencing tools, Wikis, RSS feeds, discussion forums and video conferencing extensively in the curriculum and is adept at exploiting the potential of social media to enhance the learning experience for students. Susan has lived in Darwin, Australia for over 20 years.
Currently, Susan is the Director of the Women’s Board of the Australian Computer Society and takes an active role in encouraging and supporting women in the ICT sector.
Email: [email protected]
Andrew Creed
Currently a lecturer at Deakin University, in Australia, Dr Andrew Creed has qualifications and research interests in e-learning technologies in the field of management education, ethics and organisational behaviour. He is also an author of textbooks, multimedia learning objects and supplements for publishers including Oxford University Press, Wiley and Prentice-Hall. Previously, he was an adjunct Associate Professor in the online MBA programme at the University of Maryland University College, an instructional designer, writer and project manager for online industrial training toolboxes in the fields of food and meat processing, and office administration; he was also a consultant to government and not-for-profit organisations, in addition to being a mentor to hundreds of start-up entrepreneurs.
Email: [email protected]
Urs Gattiker
Professor Urs E. Gattiker, PhD, is an internationally renowned risk technologist, social media expert, author and blogger. In addition, he is both a founder and the Chief Executive Officer of CyTRAP Labs GmbH. This entity provides corporate governance and social media services to organisations worldwide. With his company’s software My.ComMetrics.com (benchmark your blog – improve your social media resonance), he has developed the FT ComMetrics Blog Index for the Financial Times that ranks among the most successful blogs of the Global 500 companies.
He is also the author of several books, one of which is about social networking, entitled The Internet as a Diverse Community (2001). His latest book, Social Media Audit: Measure for Impact, is forthcoming in 2012 (see www.SecURL.de/audit).
Email: [email protected]
Website: http://info.cytrap.eu
Anthony Gilding
Dr Anthony Gilding has held a number of positions in academic development and management of support services related to online teaching and learning in several universities. This has included both large metropolitan and smaller regional universities. In addition, he has led projects on the redevelopment of courses and teaching practices across nearly all university disciplines and professional areas.
Dr Gilding has a longstanding interest in the way that technology can be used to improve the student learning experience through providing both students and teaching staff with more engaging and effective learning activities. Also, in relation to university teaching, he has assisted and guided teaching staff in the use of all the contemporary online tools and media.
Email: [email protected]
Claudia Gonzalez
Claudia is Head of Marketing of the Global Fund to Fight AIDS, Tuberculosis and Malaria where she manages branding, marketing and social media. Previously, Claudia was the Head of Public Relations and Special Projects for two years at the United Nations High Commissioner for Refugees (UNHCR), the UN’s refugee agency and, before that, spent almost eight years working with the World Economic Forum.
Claudia is a strategist with 15 years of experience in integrated communications, and specialising in social media, celebrities and branding. Earlier, Claudia was a diplomat for Mexico, her home country, having also been a press correspondent for a number of years in different countries. Claudia’s academic background includes a Master’s from the London School of Economics on Media and Communications.
Email: [email protected]
Florian Hadler
Florian Hadler is co-founder and shareholder of aka-aki networks, a location-based social network. In addition, he is a consultant for concepts, creation and production of social media solutions, brand communication and apps for web and mobile. He acts as a European Commission expert for digital economy and innovation. He also teaches at the Berlin University of the Arts.
In his position as Creative Director at aka-aki networks, he has earned several international awards, including two Webby Awards in 2009 and a Lead Award in 2010. Together with Steffen Krämer, under their common association spotlab media, Florian also produces and directs documentaries, commercials, image spots and music videos.
Florian holds a Master’s in Social and Economic Communications from the Berlin University of the Arts and is currently pursuing his PhD in the Media and Communication division of the European Graduate School in Saas Fee, Switzerland.
Email: [email protected]
Website: www.flohadler.com
Margot Kaminski
Margot E. Kaminski is a Research Scholar in Law and Executive Director of the Information Society Project at Yale Law School. She is a graduate of Harvard University and Yale Law School, in addition to being a former fellow of the Information Society Project. While at Yale Law School, she was a Knight Law and Media Scholar, as well as co-founder of the Media Freedom and Information Access Practicum. Following graduation from Yale Law School, Margot clerked for the Honorable Andrew J. Kleinfeld of the Ninth Circuit Court of Appeals. Also, Margot was a Radcliffe Research Fellow at Harvard, and a Google Policy Fellow at the Electronic Frontier Foundation.
Margot’s research and advocacy work focuses on media freedom, online civil liberties, data mining and surveillance issues. She has written widely on law and technology issues for law journals, and the popular press. Furthermore, Margot has drawn public attention to civil liberties issues surrounding the Anti-Counterfeiting Trade Agreement and other Free Trade Agreements.
Email: [email protected]
Website: www.law.yale.edu/intellectuallife/informationsocietyproject.htm
Richard Messik
Richard is a chartered accountant with specific interest in technology and all aspects of cloud computing, as well as being the co-founder of RFM Associates – Cloud Computing Consultancy. It is noteworthy that Richard was an early espouser and innovator of cloud computing with the Easycounting online accounting system. In addition, Richard’s decision to set up a cloud consultancy allows him to focus on this particular area, being his main area of interest, by offering education, advice and implementation, plus working with people who want to join him in thinking forwards, and never backwards.
Richard writes extensively on the subject of cloud computing and believes that business success depends very much on combining forward planning, ongoing development, cost-effective inter-office communication and central administration with all that technology has to offer.
Email: [email protected]
LinkedIn: http://uk.linkedin.com/in/richardmessik
Antje Meyer
Antje Meyer studied law (Magister Juris) and graduated from Constance University, Germany. In Brussels and Strasbourg she worked with and assisted a European Member of Parliament with research, studies and speeches. In Frankfurt, New York, Hong Kong and Dubai she was employed by major international companies, such as PricewaterhouseCoopers, Allianz and Duane Morris.
Email: [email protected]
Kurt Ramin
Kurt is a Director at AccountAbility and Global Head of Standards.
He is a pioneer in global reporting languages and standards, having previously been a director and advisor to the International Financial Reporting Standards (IFRS) Foundation at the International Accounting Standards Board (IASB) in London for over ten years. His work on behalf of the IASB involved introducing XBRL and IFRS to more than 70 countries. During his tenure with the IASB, he served as the Global Chairman of XBRL and was a member of the EU Commission High Level Expert Group and the Brookings Institution Task Force on Intangibles.
Prior to joining the IFRS Foundation and its predecessor, the International Accounting Standards Committee (IASC), Kurt was a Global Capital Markets Group Partner at PricewaterhouseCoopers in New York. He holds MBA, CPA and CEBS degrees, and is a board member of several international organisations. He is a member of the American Institute of Certified Public Accountants (AICPA), Financial Executives International and other professional associations.
An accomplished writer and public speaker, Kurt has authored numerous articles on international financial reporting, XBRL and capital markets, and chaired global business conferences and summits. He has also lectured at Columbia University, and was a professor at the College of Insurance in New York.
Kurt currently serves as Treasurer on the Council of the International Union for Conservation of Nature (IUCN), the world’s largest association of conservation agencies, headquartered in Switzerland.
Outside of work, Kurt likes biking, skiing and engaging with friends around the globe. In 2009 he bicycled on a 4000km goodwill tour from Rome to Mecca.
He is fluent in German and English.
Email:[email protected]
Alan Rosenblatt, PhD
Since 1993, Alan Rosenblatt has been at the cutting edge of digital politics. A frequent speaker and author on digital and social media, advocacy and politics, Alan is currently the associate director for online advocacy at the Center for American Progress, where he directs its social media and advocacy programme, having also pioneered social advocacy strategy for issue campaigns. Prior to joining American Progress in 2007, he was a political science professor at George Mason University (1991– 2000), and then an Internet advocacy consultant at Stateside Associates, e-Advocates, as well as at his own firm, the Internet Advocacy Center, where he founded the Internet Advocacy Roundtable in 2005.
In addition to his day job, Alan is an adjunct professor at Georgetown, Johns Hopkins and American Universities, where he teaches graduate courses on digital political strategy and Internet advocacy. In addition to blogging at BigThink.com, he writes about digital politics and other musings at DrDigipol.Tumblr.com. Alan also posts an occasional article to TechPresident.com, HuffingtonPost.com and KStreetCafe.com.
Email: [email protected]
Website: http://ProgressLeague.org
Marshall Sitten
Marshall Sitten has been a communications strategy professional since 1998. He advises a broad portfolio of private companies, United Nations agencies and public sector organisations. Most recently, he performed work for World Radio Switzerland and the International Organizations MBA at the University of Geneva, a unique programme that trains managers for careers in the United Nations, non-profit and socially responsible business sectors.
Before co-founding Flashing12 Communications in 2006, he worked as consultant and Chief Technologist at TSD Communications, where he worked with clients such as the Center for Democracy in the Americas and the Center for Budget and Policy Priorities on how to use technology effectively as part of an overall communications strategy.
Marshall received a BA in Psychology from the University of Maryland in 1997, and received his MBA from the University of Geneva in 2009. Currently, in addition to his work with Flashing12, he is performing doctoral research in the area of Service Science for the HEG Geneva Service Lab, by studying the use of ethnomethodology and theatre-based re-enactment for the design and improvement of public sector services. Presently, he lives in Brooklyn, New York, with his wife Irene and their two cats, Laszlo and Nikita.
Email: [email protected]
Website: www.flashing12.net
Marshall Sponder
Marshall Sponder is a web analytics and SEO/SEM specialist with expertise in market research, social media and networking. As both an in-house team leader and consultant, he has used sophisticated analysis to optimise the social media marketing efforts of companies and brands, including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, the New York Times and Havana Central.
Marshall is also a board member emeritus at the Web Analytics Association, and emeritus member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR). He is the author of Social Media Analytics: Effective Tools for Building,
Interpreting, and Using Metrics.
Email: [email protected]
Twitter: @webmetricsguru and @smanalyticsbook
LinkedIn: www.linkedin.com/in/marshallsponde
Russell Yardley
After graduating from the University of Melbourne, Russell joined IBM in 1978 and left in 1985 to establish his own company that developed technology-delivered training and decision support systems. Since then, Russell has developed multimedia and was an early developer of websites and Internet applications.
Over the past 26 years, the companies that Russell has led were often at the leading edge of multimedia and Internet development, such as creating one of the first online collaborative learning projects in 1995, and the first government portals at www.vic.gov.au in 1996. He has won many awards, including ‘best employer’ in Australia, awarded by the Australian Graduate School of Management and Australian Financial Review in 2000, as well as several Australian Internet design awards.
In addition, Russell participated as a member of the Austrade 2001 Australian UK eGovernment Mission and was selected for one of ten positions on the Australian European Hi-tech Tour of 2002. He has also judged the Telstra Australian Business Awards and the Australian Information Industry Association (AIIA) iAwards, and is currently on the national board of the AIIA. Furthermore, he is an advisor to several innovative, fast-growing businesses and is a director on several boards in both the private and government sectors.
Russell is a graduate of the Australian Institute of Company Directors Company Director Course. He is a respected speaker and advisor to boards on the impact of technology, as well as the importance of developing the capability of boards to discuss technology and its impact on how we work, learn and live in this connected world.
Email: [email protected]
LinkedIn: www.linkedin.com/in/russellyardley
Gabriel Yoran
Gabriel Yoran is co-founder of consumer privacy software company Steganos (which he started at the age of 17) and also of the locationbased social network, aka-aki.
He is an expert in product design and consumer marketing with more than 15 years of related professional experience. He is also a member of the European Union Social Networks Group. Gabriel is a mentor at the Founder Institute, a global network of start-ups and mentors that helps entrepreneurs launch meaningful and enduring technology companies, and gives lectures on entrepreneurship, marketing and product design.
Products designed by Gabriel have earned numerous awards, including two Webby Awards, a Lead Award, and numerous Best Buy and Product of the Year awards in magazines like PC World. In addition, Gabriel is a regular speaker at industry events, such as the European Union’s Future Internet Assembly, Webinale, World Usability Day, Web 2.0 Expo and the Mobile 2.0 Summit. In his spare time he occasionally writes for the Grimme Award-winning blog Riesenmaschine.
Gabriel studied Communication in Social and Economic Contexts and holds a Master of Arts from the Berlin University of the Arts.
Email: [email protected]
Website: www.yoran.com
Ambika Zutshi
Currently a senior lecturer at Deakin University, in Australia, Dr Ambika Zutshi’s qualifications include a Bachelor’s degree in Environmental Sciences, a Master’s degree in Environmental Management and a PhD. Her current research is focused in the area of corporate social responsibility, business ethics, the role of stakeholders in the Environmental Management Systems (EMS) and supply chain management. She has had articles accepted for publication in several journals, such as Technovation, Journal for Cleaner Production, European Business Review, Business Process Management Journal, Managerial Auditing Journal, Management of Environmental Quality: An International Journal, Australian Accounting Review, Alternative Law Journal and International Journal of Environmental and Sustainable Development.
Email: [email protected]