In this part...

Mobile marketing strategies and tactics are always changing and adapting because mobile technology is advancing so rapidly. That's not likely to change for a while, so this Part gives you a snapshot of the things to remember now and where to look ahead to the future.

Chapter 15 shows you ten ways your marketing can reach people now on their mobile devices. Chapter 16 lists ten mobile marketing resource centers you can follow for updates on future technology and the marketing tactics that go along with new technology.

We also include a mobile marketing Glossary so that you can quickly look up the definition of any new mobile marketing terms that you come across.